John Eckman, the CEO of 10up, shares insights on attracting talent in the context of remote work life. He emphasizes the importance of a compelling website for remote businesses and distributed teams, suggesting that these entities must invest more effort in their online presence to effectively draw people in. According to Eckman, showcasing the company culture and work environment becomes crucial when there is no physical office space to exhibit. He highlights the challenge faced by remote businesses in selecting appropriate imagery for their websites, as using stock photos depicting traditional office settings is not representative of their decentralized nature. Eckman discusses 10up’s approach, mentioning a video on their careers page filmed during an All Hands summit in Jackson Hole.
This video aims to capture the essence of the company culture and working dynamics, providing a glimpse into the experience of being part of 10up. Eckman believes that such content not only caters to prospective clients but also serves as a valuable resource for potential employees. In navigating the balance between showcasing a distributed company’s unique qualities and meeting the expectations of both clients and talent, 10up strives to create an authentic representation of its work culture. This challenge is particularly pertinent for remote firms, where conveying the remote work experience becomes a significant aspect of talent attraction. Overall, Eckman’s insights shed light on the strategic considerations and challenges faced by remote businesses in effectively communicating their identity and appeal to both clients and potential employees through their online presence.
