Steli Efti CEO, Close – How To Develop Confidence 

In the realm of remote work, the speaker emphasizes the importance of self-promotion as a precursor to successfully selling products or services to others. The key message revolves around the notion that individuals must first believe in and promote their own worth before attempting to persuade others. The speaker contends that those lacking confidence often possess an excess of self-awareness and self-criticism, qualities that can be channeled positively in customer interactions. The argument is made that self-aware and self-critical individuals are likely to be honest and dedicated to their customers, positioning confidence as a virtue rather than a negative trait. The speaker encourages individuals to engage in daily self-selling exercises, such as listing reasons why customers should choose them, recording and listening to affirmations, or even practicing in front of a mirror. The underlying premise is that building confidence is essential for success in remote work, fostering a positive and trustworthy image that resonates with customers. The narrative suggests that confidence is a key factor in distinguishing oneself as a reputable and pleasant professional in the remote work landscape, countering stereotypes of confidence as a trait associated with deceit. Ultimately, the speaker advocates for a proactive approach to self-promotion and confidence-building in the context of remote work, fostering a mindset that contributes to both personal and professional success.