CEO Describes how his successful remote first business evolved

Matthew Stibbe, the CEO of Articulate Marketing, reflects on the evolution of his successful remote-first business. Stibbe recalls the pivotal moment when he decided to forgo traditional office-based employment, expressing his firm resolve in never employing anyone or having an office again. However, reality took a different turn, as he eventually embraced having employees while steadfastly adhering to his decision of maintaining a virtual workspace. The genesis of Articulate Marketing stems from this transformative moment when Stibbe desired to create a work environment devoid of a physical office. Over the past four to five years, the company has thrived with a remote-first approach, allowing employees the flexibility to work from home, coffee shops, or any location of their choosing. Stibbe’s journey showcases the successful integration of remote work principles, challenging conventional norms in business operations and fostering a culture of flexibility and autonomy within the organization.