Badri Rajasekar, the CEO of Jamm, discusses the evolving dynamics of communication in the digital age, focusing on the challenges presented by “Zoom fatigue” and the need to remove friction from face-to-face interactions. He highlights the shift in culture, contrasting it with traditional communication tools like Skype, which required downloading and scheduling meetings.
Rajasekar emphasizes the cultural shift brought about by the current crisis, drawing attention to the challenges faced by parents working from home, where the flexibility of schedules becomes crucial. He underscores the blurred lines between work and personal life in remote work scenarios, especially when dealing with colleagues across different time zones.
Rajasekar delves into the importance of recognizing that availability does not equate to attention, emphasizing the need for tools that adapt to fluid schedules rather than imposing rigid structures. In response to the new reality of fluid schedules, remote work, and the desire for connectivity without constant availability, he advocates for a different approach.
Rajasekar suggests rethinking organizational culture, processes, and tools to accommodate this shift seamlessly and enhance connection without introducing unnecessary friction. The key focus lies in creating a culture that acknowledges the challenges of remote work, embraces fluid schedules, and facilitates meaningful connections without imposing constant obligations on individuals.
