Remote First CEO Describes Genesis of a Remote Business

In the wake of the COVID-19 pandemic, Jakob Knutzen, the CEO of Butter, embarked on a mission to address the pressing challenges faced by organizations suddenly thrust into remote work. Recognizing the need for effective solutions, Knutzen and his team initiated online workshops and training sessions for companies grappling with the intricacies of remote collaboration. As they delved into this venture, they encountered firsthand the difficulties associated with remote workshops. 

The team confronted technical overload and found themselves excessively immersed in the tools and logistics of the virtual setup, ultimately neglecting the crucial element of participant engagement. Struggling to foster interaction and captivate the audience during remote sessions, they recognized the urgent necessity for a more streamlined and participant-centric approach in the realm of remote work. This realization marked the genesis of Butter, a company born out of the determination to revolutionize remote collaboration by addressing the intricate challenges faced by organizations navigating the new normal of remote work.

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