Remote-First CEO/ Startup Founder Wins first big contract

James Haigh, the CEO of We Are Sweet, recently achieved a significant milestone as his startup secured its first major contract. Reflecting on the journey, Haigh emphasized the importance of this initial project, highlighting that it remains one of the most significant achievements for the company to date. The breakthrough came in the form of a contract with IMG, a renowned company that added substantial credibility to We Are Sweet. Recognizing the gravity of this accomplishment, Haigh and his team decided it was time to transition from a more casual approach to a more serious business mindset. In response, they officially incorporated We Are Sweet as a limited company. This pivotal moment prompted a significant commitment to the venture, with one of the key team members, Lew, resigning from his job in central London to fully dedicate himself to the startup. The decision to leave established positions and dive into entrepreneurship was not made lightly but was deemed necessary to capitalize on the opportunity presented by the IMG contract. Haigh stressed that at that juncture, there was simply no other choice but to embrace the challenge wholeheartedly. This transformative period marked the initiation of a more structured and committed phase for We Are Sweet, setting the stage for future endeavors in the dynamic realm of remote work life. As the startup forged ahead, this foundational contract with IMG served as a catalyst for growth, providing the impetus to build a business that would navigate the evolving landscape of remote work and make a lasting impact in the industry.