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RWL037 Enhance Hiring Outcomes with Five Proven Strategies for Candidate Experience

Ever felt like your job search efforts go unnoticed? Join me, Alex Wilson-Campbell, as I share a frustrating yet eye-opening story of a job seeker who faced inefficiencies in the hiring process despite their earnest networking. You’ll walk away with five actionable strategies that can transform your hiring practices—from keeping job postings updated to ensuring staff are well-informed and acknowledging job seekers’ efforts. These practical tips, drawn from my decade-long recruitment experience, are designed to enhance the candidate experience and improve hiring outcomes.

We’ll also dive into how involving every team member in the hiring process can make a significant difference. Communication and well-defined mechanisms are crucial to avoiding friction and tapping into internal referrals. By creating a collaborative environment, managers can ensure everyone is on the same page, leading to a seamless and effective hiring process. For further discussions and insights, don’t forget to connect with me on LinkedIn and Facebook.

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Improving Candidate Experience in Hiring

Speaker 1
0:00

Hi
,

it's

Alex

at

Remote

Work

Life

here
.

I

hope

you're

well
.

And

for

those

who

don't

know
,

remote

Work

Life

is

a

growing

community

and

podcast

where

tech

and

digital

marketing

professionals

from

around

the

world

with

a

shared

interest

in

remote

work

come

to

learn

how

to

grow

a

remote

career

or

business

from

those

who

know

the

world

of

remote

work

best
.

I'm

your

host
,

alex

Wilson-Campbell
,

and

I'll

share

with

you

interviews

from

SaaS

and

product

and

service

CEOs
,

leaders

and

entrepreneurs

and

talk

to

you

about

the

benefits

of

remote

work
.

And

today

I

want

to

talk

to

you

about

something

that

really

annoyed

me

when

I

first

heard

about

it
.

It's

not

the

first

time

I'd

heard

about

this

particular

thing
,

but

it

really

annoyed

me
,

and

at

that

particular

point
,

which

is

probably

about

two

weeks

ago

now
,

I

was

very

tempted

to

immediately

produce

a

podcast

about

that

particular

thing
,

and

if

I'd

done

that
,

it

probably

would

have

turned

into

a

rant

podcast
,

and

I'm

not

the

kind

of

person

who

likes

to

rant
.

I

prefer

a

more

measured

and

sort

of

yeah
,

a

more
,

I

guess
,

a

more

civilized

approach

at

expressing

my

frustration
.

So

I

decided

to

wait

a

little

while
,

I

made

some

notes

and

I

today

want

to

share

this

thing

with

you

and

that

thing

is
.

It's

related

to

job

seekers

actually
,

because

I

don't

know

if

you

know
,

but

I

coach
,

I

coach

job

seekers
.

I

coach

people

in

general

in

terms

of

finding

their

next

steps

in

their

career
,

and

I

was

speaking

to

somebody

who

was
,

in

fact
,

at

the

time
,

looking

for

a

new

role
,

and

one

of

the

pieces

of

advice

that

I

give

them

is

that

they

really

need

to

network
,

and

that

network

involves

direct

contact

with

any

prospective

employer
,

and

that

direct

contact

in

this

instance

was

a

phone

call

to

that

employer
,

because

one

of

the

things

is

that
,

well
,

one

of

the

things

I

recommend

is

that

you

pick

up

the

phone

and

speak

to

potential

employers
,

and

that

can

sometimes

be

a

cold

call

into

an

employer
.

You

know

at

least

some

form

of

contact

in

that

way
.

And

this

person
,

she

was

really

making

a

massive

effort

in

terms

of

she

was

employed

at

the

time
,

but

she

was

making

an

effort

to

really

get

to

know

potential

employers

with

a

view

to

actually

applying

for

roles

or

having

some

sort

of

speculative

application
,

and

I

think

it's

in

fact
,

before

I

go

in

any

further
,

I

recommend

that

if

you

are
,

if

you're

hiring

either

now

or

in

the

future
,

I

recommend

that

you

listen

to

this

or

if

if

you

are

in

fact

somebody

who

is

looking

for

a

new

role
,

this

will

help

you

to

identify

those

businesses

that

are
,

I

guess

they've

got

their

systems

and

got

their

sort

of

processes

in

order
,

and

it

can

give

you

some

sort

of

an

inkling

as

to

what

you

may

be

getting

yourself

into
.

So

there's

two

types

of

people

who

should

listen

to

this
.

Speaker 1
3:05

So

she'd

been

ringing

around

various

potential

employers

to

really

promote

herself

and

introduce

herself
,

in

some

cases

just

to

find

out

if

certain

roles

were

still

available
,

having

seen

them

posted

on

various

websites
.

And

in

this

instance

she

had

seen

a

role

on

a

particular

website

that

appeared

to

be

live
,

and

usually

the

indication

when

you

see

a

role

on

a

website

it

is

that

it

is

live
.

So

she

phoned

up

and

she

didn't

get

a

great

response
.

So

she

came

back

to

me

and

she

reported

back

in

terms

of

the

response

that

she

got
,

what

she

was

happy

with
,

what

she

wasn't

so

happy

with
.

So

out

of

that
,

I've

just

really

identified
,

I

guess
,

five

things

that
,

from

her

experience

that

I

believe

this

particular

employer
,

or

employers

in

general
,

really

needs

to

do

to

get

the

most

out

of

their

hiring

process

and
,

by

the

way

I've

been

hiring

now

for

the

last

decade

or

so
.

I've

hired

as

part

of

internal

teams
.

I've

also

hired

in

the

world

of

recruitment
,

having

been

a

recruitment

consultant

myself

for

a

number

of

years
.

So

all

this

information

I'm

about

to

share

with

you

is

based

on

things

that

I've

done

myself

and

that

have

worked

myself

and

my

obviously

other

colleagues

within

the

world

of

recruitment

and

hiring

have

done

as

well
.

So
,

yeah
,

I

was

a

bit
,

yeah
,

I

really

felt

for

this

particular

person

because

I

knew

she'd

been

really

putting

a

lot

of

effort

into

finding

her

next

role
.

But
,

in

any

case
,

let's

just

talk

about

these

five

things

that

this

particular

employer

didn't

do

or

could

have

done

better

to

make

her

experience

feel

better
.

Speaker 1
4:55

Because
,

just

bear

in

mind
,

right

is

is
,

uh
,

is

looking

for

a

role

and

takes

the

time

to

pick

up

the

phone

and

make

will

make

direct

contact

in

some

way
.

That

usually

means

that

they

have

a

real

sort

of

obviously

a

real

interest

in

that

particular

business

or

in

a

particular

business
.

It

means

they're

making

a

real

effort

usually

to

to

really

get

to

know

that

business
.

So

I

think

that

should

be

reciprocated

by

whoever

answers

that

phone
,

or

whichever

business

is

in

question

and

answers

the

phone

or

whoever

answers

the

phone
.

So

just

five

things

just

to

be

wary

of

if

you're

hiring

and

you've

put

a

number

of

roles

out

there
.

So

the

first

thing

is

only

advertise

jobs

that

are

live
.

So

again
,

in

this

particular

instance
,

she

rang

up

this

business

and

phoned

up

to

inquire

about

the

job
.

The

person

who

answered

the

phone

didn't

actually

know

whether

the

job

was

still

a

lot

still

live

or

or

not
.

Speaker 1
6:01

Now

again
,

I

mean
,

this

is

gonna

I'm

gonna

speak

a

bit

more

about

this

a

bit

later

on

but

whoever's
,

if

you're

hiring
,

whether

you're

in

a

big

business

or

a

small

business
,

you

have
,

you

should

have

some

sort

of

response

management

mechanism
.

You

should

have

some

sort

of

mechanism

to

to

sort

of

make

sure

that

the

jobs

that

are

live

are
,

you

know
,

are

on

the

website
,

or

the

jobs

that

are

not

live

are

taken

off
.

I

know

sometimes

it

can

take

a

little

while
,

especially

if

you're

in

a

smaller

team
,

to

take

that

job

off
,

but

at

least
,

at

the

very

least
,

the

person

answering

the

phone

should

know

if

that

job

is

live

or

not
,

because

that

person

who

is

ringing

you

is

taking

time

out

of

their

schedule

to

find

out

it's

probably

you

never

know

that

particular

person

may

not

be

in

gainful

employment
,

may

be

ringing

you

at

their

own

expense
.

So

the

last

thing

you

want
,

or

the

last

thing

that

person

wants
,

is

to

to

waste

their

time
,

waste

their

money

um
,

well
,

not

necessarily

waste

their

time
,

waste

their

money

Well
,

not

necessarily

waste

their

time
.

But

I

suppose

what

they

want

is

to

know

whether

or

not

a

particular

role

is

still

open
.

I

don't

want

to

sort

of

dwell

on

this

one

too

much
,

but

you

should

know
,

or

at

least

only

advertise
,

jobs

that

are

live
.

Speaker 1
7:13

So

the

second

thing

is

and

it

kind

of

links

to

that

what

I've

just

mentioned

is

brief

your

team
.

You

know
,

brief

your

team

because

that

particular

person

who

answered

the

phone

didn't

actually

know

the

dates
.

You

know

if

the

job

one
,

if

the

job

was

still

alive

or

not
,

or

if

any

other

jobs

were

still

alive

or

not
,

or

when

the

closing

date

was
,

or

when

they

stopped

receiving

CVs
,

et

cetera
,

et

cetera
.

So

brief

your

team
,

because

if

you

brief

your

team
,

then

at

least

if

you

have

incoming

calls
,

you

can

provide

that

particular

person

who

rings

you

with

as

much

information

as

they

need

that

particular

time
.

It

may

not

be

that

person's

responsibility

to

deal

with

the

recruitment

process

but

at

the

very

least

they

can

give

a

good

experience

to

whoever

it

is

who

calls

in
,

and

that's

really

important
.

It

leads

me

on

to

my

next

point
,

which

is

treat

whoever

calls

in

like

a

valued

customer
,

because

you

never

know
,

right
?

Um
?

So

sometimes

the

people

who

apply

for

jobs

are

people

who

really

respect

your

brand
,

who

really

look

up

to

your

brand
.

So

can

you

only

imagine
,

right
,

if

you
,

if

somebody

rings

in

and
,

uh
,

they

get

a

bad

experience
,

bad

customer

experience
,

then

how

that

might

reflect

on

your

brand
.

It's

very

important

that

you

protect

your

brand
.

It's

very

important

that

you

show

your

brand

in

the

best

light

by

giving

that

person

who

rings

in

a

good

customer

experience
.

Speaker 1
8:51

You

know
,

say

thank

you

for

calling

in
.

I

mean

again

by

all

reports
,

the

person

I'm

mentoring
.

She

said

to

me

that

I

didn't

even

get

a

thank

you

for

calling

in
.

I

got

no

sort

of

empathy

from

the

person

who

answered

the

phone

at

all
.

There

was

no
,

you

know
,

there

was

no

real

connection
.

I

just

felt
,

really
,

she

said

she

felt

let

down

in

many

ways
.

She

felt

down

after

the

phone

call

and

that's

the

last

thing

you

want
.

You

want
,

you

know
,

you

really

want

to

respect

somebody

who

calls

in

to

your

business

to

find

out

about

working

for

you
.

So

your

brand

is

at

stake

here
.

If

you

kind

of

make

that

kind

of

mistake

and

I

know

this

is

probably

an

extreme

example
,

but

this

can

happen

and

I've

seen

it

happen

a

lot

of

times

so

treat

that

person

like

a

customer
,

you

know
.

Speaker 1
9:40

Like

I

said
,

make

them

feel

welcome
.

That's

another

point

I

want

to

make
.

Make

them

feel

as

though

they're

welcome
,

because
,

again
,

it's

not

just

about

your

brand
,

but

obviously

connected

to

your

brand

are

your

values
.

Your

values

are

at

stake
.

So

you've

got

to
,

if

you

say

that

you're

this
,

that

and

the

other
,

then

in

your

value

statement

on

your

website
,

then

you've

got

to

show

that

in

your

interactions

with

people
,

not

just

the

people

that

are

within

the

business
,

but

the

people

that

ring

in
,

the

people

that

make

inquiries

about

the

business
,

whether

that

be

by

email

or

telephone
.

So

make

that

person
,

make

that

person

ringing

in

about

a

job

or

whatever

it

may

be
,

feel

like

they

are

welcome
,

you

know
,

so

that

they

can

really

understand

what

you're

all

about
,

so

they

can

really

get

a

picture

of

what

it

may

well

be

like

to

work

within

that

particular

business
.

Speaker 1
10:30

I

mean

again
,

from

listening

to

the

feedback

from

this

lady

that

I

am

mentoring

at

the

moment
.

It

doesn't
.

She

sounds

as

though

now
,

as

though

she

doesn't
,

she's

kind

of

having

second

thoughts

about
,

about

that

business

and

I

said

to

her

don't
,

you

know
,

don't
,

don't

think

like

that
,

maybe

just

that

they're

having

a

bad
,

that

person

may

have

been

having

a

bad

day
.

Don't
,

don't

sort

of

just

write

it

off

from

that

particular

interaction
.

I

think

you

have

to

dig

a

bit

deeper
.

You

know
,

if

you

get

invited

for

an

interview
,

for

example
,

or

if

you
,

you

know

if

you

see

another

role

or

or

because

what

she

was

told

to

do
,

she

was

told

to
,

to
,

to

send

an

email
.

In

fact
,

this
,

this

kind

of

annoyed

me

a

little

bit

more

as

well
.

She

was

told

to

send

an

email

to

a
,

just

a

generic

email

address
.

I

think

it

was

just

a
,

a

welcome

at

whatever

it

was
,

or

jobs

at

whatever
.

So

she

was
.

She

wasn't

really

treated

that

well
.

So

I

can

kind

of

understand

her

why

she

may

be

disillusioned

with

that

particular

experience
.

But

I

said
,

don't

write

it

off

just

yet
.

You

know
,

keep

an

open

mind
.

Speaker 1
11:40

As

I

said
,

that

person

might

have

been

a

poorly

trained

person

etc
.

It

might

be
,

you

know
.

So

make

that

person
.

Make

your

conversations

with

people

who

ring

in
,

especially

about

working

with

you
.

Make

them

feel

welcome

and

I

think

I've

talked

about

making

them

feel

welcome
.

I've

talked

about

treating

them

like

a

customer
.

You

know
,

to

protect

you
.

You

know

it's

about

all

about

your

brand

only

advertise

a

live

job
,

brief

your

team

that's

so

important

and

have

some

sort

of

response

management

mechanism

in

place

that

the

team

can

follow
.

Even
,

like

I

said
,

even

if

it's

not

somebody

you

know

who
,

who

deals

with

that

particular

role

or

is

who's

in

charge

of

dealing

with

recruitment
,

the

team

should

know

what

is

going

on

and

be

able

to
,

you

know
,

highlight

the

person

who

that

particular

inquiry

should

be

directed

to
.

So

the

next

one

is

take

a

phone

number

for

that

person

to

you

know
.

So

if

you

briefed

your

team
,

you

can

brief

them

in

as

much

or

as

little

detail

as

you

like
.

Once

you've

briefed

your

team
,

the

very

least

you

should

get

them

to

do

is

take

a

phone

number

from

whoever

it

is

that

calls

in

to

enquire

about

that

job
,

because

you

never

know

who

you're

letting

down
.

It

could

be

some

of

the

best
.

Speaker 1
13:03

Some

of

the

best

job

seekers

are

passive

job

seekers
.

I

know

this

kind

of

like
,

might

be

kind

of
,

but

you're

saying
,

you

might

be

saying
,

alex
,

well
,

she's

not

passive

because

she's

actually

ringing

in
,

but

she

was

not

in

need

of

a

job
.

She

was

actually

just

making

an

inquiry

about

the

job
.

She

didn't

need

to

move
,

she

was

gainfully

employed
,

she

was

on

a

decent

salary
,

she

didn't

need

to

move
,

nothing

like

that
.

She

was

just

inquiring

because

she

was

really

interested

in

the

company
,

really

interested

in

the

job
.

So

that

makes

her

in

many

ways

a

passive

job

seeker

because

she

didn't

need
,

she

didn't

need

any

role
.

You

know
,

obviously

she's

actively
,

she's

that

she's

taking

an

active

stance

in

that

particular

situation
,

um
,

to

to

actually

look
.

But

it

may

be

that

passive

you

know

ultra

passive

job

seekers

I

suppose

you

could

say

are

going

to

ring

in

to

to

find

out

about

a

particular

job
.

Speaker 1
14:06

If

you

don't

take

a

phone

number
,

you

may

well

never

hear

back

from

that

particular

person

again

or

be

able

to

contact

them

ever

again
.

And

yeah

that

that
.

I

think

that

probably

is

the

thing

that

annoyed

me

the

most

is

that

whoever

answered

that

phone

couldn't

be

bothered

to

take

a

phone

number
,

couldn't

be

bothered

to

take

that

person
,

didn't

find

out

that

her
,

her

name
,

you

know

to

just

to

find

out
.

Even

if

take

her

first

name

and

number

and

say

you

know
,

somebody

will

call

you

back
.

Even

if

you

call

back

to

say
,

I

don't

know
,

you

know
,

sorry

about

that
,

this

job

is

not

live
.

You

know
,

please

send

in

your

details

and

we'll

keep

you

ready
.

Just

something

like

that
,

just

something

as

simplistic

as

that
.

Pass

on

the

phone

number

to

somebody

you

know
,

take

a

number

that

can

be

passed

on

to

somebody

who

is

dealing

with

that

particular

job
,

but

that's

it
.

I

mean
,

I

hope

this

hasn't

turned

hasn't

turned

into

a

rant
,

but
,

like

I

said
,

this

is

something

that's

really

um
,

is

really

Inclusive Approach to Hiring Team Collaboration

Speaker 1
15:07

valuable
.

Speaker 1
15:07

If

you
,

as

I

said
,

if

you're

hiring

either

now

or

in

the

future
,

you

need

to

get

everybody
,

everybody

on

board
,

doesn't

matter

what

level

of

responsibility

that

they

have

in

terms

of

um

hiring

somebody
.

It

could

be

that
,

like

I

said
,

just

answer

the

phone

and

taking

inquiries
.

You

know
,

you

should

have

some

sort

of
,

like

I

said
,

some

sort

of

mechanism

to

deal

with

those

inquiries

in

a

way

that

doesn't

sort

of

rub

people's

nose

up

the

wrong

way
,

if

you

see

what

I

mean
.

So

that's

it

from

me

for

now
.

I'd

say
,

you

know
,

just

if

you

are
,

I

guess
,

in

the

process

of

hiring
,

review

your

processes
,

make

sure

everybody's

briefed
,

make

sure

everybody

knows

what's

happening
,

and

even

get

your

team

involved

in

the

process
.

Speaker 1
15:56

There

may

be
,

you

know
,

members

of

your

team

who

know

people

who

might

be

able

to

fulfill

a

role

that

you're

advertising

either

now

or

in

the

future
.

So
,

yeah
,

have

the

team

on

board
,

get

everybody

involved

in

it
.

Like

I

said
,

there's

different

levels

of

involvement
,

but

they

should

at

least

be

on

the

same

page

as

you

as

the

manager

of

that

particular

team
.

So

that's

it

from

me

for

now
.

I

wish

you

all

the

best
.

Please

do

connect

with

me

on

LinkedIn
,

connect

with

me

on

Facebook

via

the

Remote

Work

Life

Accelerator

group

and

ask

me

any

questions

that

you

need

to

ask
,

and

I

will

speak

to

you

again

soon
.