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RWL047 Ben How Olark’s CEO Ben Congleton Champions Human-Centric Technology in the Age of AI

Ever wondered how a company can maintain genuine human interaction in the age of AI? Join us as we explore this question with Ben Congleton, the founder and CEO of Olark. Discover the origins of Olark’s groundbreaking live chat software, and learn why Ben believes that real human touch in customer service is irreplaceable despite the rise of automation. From the unexpected journey of transitioning to a fully remote company to the tangible benefits of remote work, this episode promises valuable insights for business owners and job seekers alike.

Meet the man who turned a college project into a thriving business that champions human-centric technology. Ben shares his thoughts on the pitfalls of over-relying on automated bots and emphasizes the importance of empathy in customer interactions. Hear firsthand how Olark’s meticulous hiring process ensures they bring on board individuals who align with their core values. Whether you’re running a small business or looking to join one, Ben’s advice on tailored applications and communication skills will equip you for success.

Looking ahead, Olark is gearing up to introduce innovative live chat products designed to enhance both employee performance and customer satisfaction. Ben gives us a sneak peek into future plans, including exciting tools like Dino Insight. This episode is a blend of gratitude, forward-thinking optimism, and actionable insights, making it a must-listen for anyone interested in building a business that truly cares about people. Tune in to hear how Olark is making business interactions more human and what this means for the future of work.

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Chat in Growing Businesses

Speaker 1
0:00

So
,

hello

everybody
,

another

edition

of

the

Remote

Work

Life

Summit

and

today
,

yet

another

wonderful

guest
.

I've

got

Ben

Congleton

of

OLARC

and

Ben
,

I've

been

following

Ben
.

I

mean

I

tend

to

follow

quite

a

lot

of

people

online
,

but

there's

a

certain

criteria

of

people

who

I

want

to

get

online

and

really

interview

them

to

find

out

more

about

their

business
.

Olark

is

a

wonderful

um

software

application
,

I

guess

you

could

say

it

helps

to

build

relationships
,

it

helps

businesses

to

grow

and
,

you

know
,

obviously

in

keeping

with

the
,

the

whole

idea

of

remote

work

and

distributed

teams
,

ben

is

a

founder

and

a

CEO

of

one

of

those
.

So

and

a

very

successful

one
,

I

might

add

as

well
.

Speaker 1
0:51

So
,

as

I

said
,

I

wanted

to

get

him

on

here

to

find

out

more

about

Olak

and

to

find

out

more

about

him
.

Ben
,

thank

you

for

joining

me
.

Yeah
,

alex
,

glad

to

be

here
,

excellent
.

And

Ben
,

as

I

said
,

I

mean

I

know

a

bit

about

Olark
,

but

there's

going

to

be

one

or

two

people

out

there

who

may

not

know

about

Olark
.

So

could

you

tell

us

a

bit

more

about

Olark

and

how

you

got
?

Speaker 2
1:17

to

where

you

are
.

Yeah
,

yeah
,

for

sure
.

So

if

you

visit

a

website

recently
,

you've

probably

noticed

that

in

the

bottom

right-hand

corner

there's

often

a

little

button

that

says

like

click

here

to

chat
.

We're

one

of

the

first

companies

to

do

that
.

We

got

that

thing

started

back

in

2009
.

And

so

a

lot

of

the

websites

that

you

visit

today

have

a

look

on

them
.

A

lot

of

them

are

white-labeled
,

A

lot

of

them

are

competitors
,

but

more

or

less

we

got

that

whole

craze

started
.

Speaker 2
1:41

We

were

the

first

company

that

decided
,

hey
,

chat

should

be

on

page
,

it

shouldn't

be

in

a

pop-up

window
,

and

there

should

be

a

person

there
,

not

a

robot
,

not

someone

in

a

call

center

that

doesn't

understand

the

business
.

It

should

be

someone

that

works

at

your

company

helping

to

sell

the

product
,

because

people

have

questions

before

they

buy

and

it

turns

out

that

if

you

talk

to

them

when

they

have

these

questions

quickly

and

instantly
,

they're

more

likely

to

buy
.

And

so

we

have

over

12,000

businesses

using

us

today
.

We've

helped

companies

like

Bonobos

grow
,

microsoft

as

a

customer
,

and

even

really
,

really

small

customers

like

little

plumbing

groups

or

real

estate

management

companies
.

If

you

have

a

website

and

you

have

traffic

on

that

website
,

you

need

chat

on

it
.

You

don't

have

to

be

there

24-7
.

You

can

be

there

just

a

couple

hours

of

the

day
,

but

you

will

capture

more

leads

and

you

will

be

able

to

uh
,

you

know

get

more

value

out

of

your

website

by

just

being

there

to

answer

questions

from

the

people

that

are

on

your

site

and

there's

massive

value

in

that
.

Speaker 1
2:51

I

mean
,

like

you

said
,

I

saw

a

statistic

the

other

day

that

um

the

drop-off

rate

or

the

bounce

rate

for

a

website

is

something

like

80

or

90

percent

for

a

first-time

visitor
.

Speaker 2
3:04

So

I

guess

you're

you're

you're

solving

a

massive

problem
,

for

I

think

the

issue

is

that

a

lot

of

people

aren't

going

to

pick

up

the

phone

when

they

have

a

question
,

and

a

lot

of

people

like

leave

without

getting

their

questions

answered
,

and

so
,

uh
,

chat

is

a

place
,

uh
,

somewhere

between

you

know
,

leaving

and

making

a

phone

call
.

So

we

just

try

to

lower

that

barrier

to

communicate
,

and

it

turns

out

that

this

benefits

basically

any

business

that

sells

online
.

So

we

have
,

you

know
,

just

sort

of

such

a

wide

range

of

customers
.

But

if

you're
,

if

your

listeners

haven't

haven't

tried

out

chat
,

I

mean

we

have
,

you

know
,

both

a

free

edition

and

a

free

trial

edition
.

So

my

belief

is

basically
,

if

you're

in

the

business

of

trying

to

grow

or

help

your

customers
,

communicating

with

them

is

very

important
,

and

so

chat

is

sort

of

how

we

got

started

in

2009
.

I've

been

really

kind

of

pushing

on

that
,

trying

to

build

a

really

easy
,

affordable

way

of

adding

that

communication

channel

to

your

website
.

Speaker 1
4:03

It's

massive

value

and
,

like

I

said
,

we

only

have

the

best

on

this
,

on

the

Remote

Work

Life

Summit
,

and

that's
,

as

I

said
,

that's

why

I

invited

Ben

and

one

of

the

pioneers

in

this

whole

game
,

so

I

mean
,

there's

so

many

of

them

out

now
,

out

there

now
,

aren't

there

Ben
?

There's

so

many
.

Chat

seems

to

be

a

buzzword

right

now
,

and

sort

of

AI

and

all

that

sort

of

thing
.

Speaker 2
4:29

Yeah
,

I

mean

it

is

very

interesting
.

I

think

right

now

we're

seeing

this

big

revolution

where

a

lot

of

people

think

they

can

replace

all

the

people

that

work

in

their

organizations

and

customer

service

with

some

sort

of

AI
.

I

personally

don't

believe

that's

actually

a

great

idea
.

I

think

that

it

has

a

lot

of

bad

consequences

to

try

to

just

replace

customer

service

with

a

bot

NLP
,

natural

language

processing

is

not

that

great

right

now
.

So

I

think

right

now

a

lot

of

people

just

have

this

idea

in

their

head

that

you

can

just

magically

make

customer

service

automated

and

not

have

to

pay

or

employ

all

these

people
.

Speaker 2
5:09

But

for

me
,

like

at

olark
,

uh
,

our
,

our

philosophy

is

much

more

on
.

Like
,

hey
,

you

have

people

working

your

company
.

If

people

working

customer

service
,

how

can

we
,

with

technology
,

make

those

people

10

times

as

efficient

or

help

those

people
,

uh
,

you

know
,

feel

10

times

as

good

about
,

you

know
,

doing

their

job

every

day
,

going

to

work

every

day
,

and

so

you

know
,

the

interesting

thing

about

remote

work
,

right
,

is

it's

very

easy

to

do

customer

service

remotely

and

that
,

if

you

have

the

right

software

in

place
,

you

can
,

you

know
,

do

that

work

from

your

house
,

on

your

couch
,

you

know
,

after

you

take

your

kids

to

school

before

they

come

back
,

like

it's

a

job

that

really

lends

itself

to

remote

work
,

and

it's

also

a

job

where

I

think

the

human

element

actually

adds

quite

a

bit

of

value
.

So
,

you

know
,

if

I'm

trying

to

buy

a

product

and

I'm

trying

to

buy

a

product

from

a

bot

versus

a

human

being

if

I'm

talking

to

a

bot
,

I

know

I'm

talking

to

a

bot
.

I'm

not

creating

a

relationship

with

this

bot
.

If

I'm

talking

to

a

human
,

though
,

I

think

you

have

the

opportunity

to

build

a

deeper

relationship

and

create

a

relationship

between

that

person

at

your

company

and

that

shopper
.

That

adds

brand

value
,

it

boosts

word-
,

mouth
,

referral
,

it

uh

brings

insight

into

your

organization
,

because

people

are

now

like

communicating

with

customers
,

not

just
,

you

know
,

a

robot

trying

to

deflect

them
.

Speaker 2
6:35

I'm

talking

to

a

human

uh
.

So
,

um
,

from

my

standpoint
,

I'm

I'm

pro

humans
,

I

think
.

I

think

whenever

we're

shopping
,

uh
,

whenever

we're

buying

something

uh
,

we

want

someone

who

understands

what

it's

like

to

be

a

human

and

uh

has

a

range

of

expertise

and

is

not

just

sort

of

a

fixed

script

that

can

answer
,

like

a

like

a

couple

couple

different

questions

yeah
,

and

I

think

you

know
,

I

think

we

joke

about

it

and

we

laugh

about

it
,

but

I

think

even

well
,

I

say

even

customers

who

visit

websites

these

days
,

the

lay

person

who

doesn't

know

anything

about

ai
,

they

know
,

don't

they
?

Speaker 1
7:10

they

know

AI in Business Growth

Speaker 1
7:11

it's

a

robot
.

When
,

when
,

when
,

you

know

when
,

a

automated

sequence

is

sort

of

put

before

them
,

they

already

know

that
,

don't

they
?

Speaker 2
7:19

I

mean

whether

they

know

it

or

not
,

like

if

they

don't

know

it's
,

it

might

even

be

worse
,

because

they

just

think

the

person

they're

dealing

with

is

an

idiot

like

you

know

like
,

like
,

like
.

Speaker 2
7:27

If

they

don't

like

either

the
,

there's

two

outcomes
.

Right
,

the

outcome

is

they

know

it's

a

bot
,

which

means

that

they

know

that

the

company

on

the

other

end

doesn't

necessarily

care

about

them

enough

to

put

a

person

there

to

talk

to

them
,

or

they're

fooled

into

thinking

they're

talking

to

a

human

being
,

and

then

that

human

being

reaches

a

point

where

there's

an

exception

in

that

such

that
,

like

you

know
,

the

script

can't

handle

the

questions

they're

asking
.

Speaker 2
7:51

Yeah
,

and

then

the

person
,

uh
,

then

the

you

know

the

lay
,

the

lay

person

is

just

freaking

confused

because

they

were

having

this

conversation

with

this

great

person

bot

thing

and

all

of

a

sudden
,

like

it

just

doesn't

compute

and

it's

broken

and

I

think
,

uh
,

you

know

if
,

for

any

of

you

who've

had

to

try

to

have
,

like

an

actual

conversation

with

siri

or

google

now
,

are

these

like

basically

the

best

ais

out

there
,

yeah
,

you

will

know

that
,

uh
,

there's

still

a

lot

of

problems

in

that

technology

and

it's

not
,

it's

not

ready

to

say

like

replace
,

replace

people
.

The

the

best

implemented

bots

I've

seen

are

just

asking

people

a

couple

of

questions

that

are

and

trying

to

qualify

them

for

sending

them

to

a

salesperson
,

like

it's

I
.

I

think

there

is

a

role

for

that

sort

of

uh

tool
,

but

not

but
.

But

I

would

put

put

those

tools

more

on

the

side

of

like
,

hey
,

I

have

more

customers

reaching

out

to

me

than

I

can

possibly

handle
.

Post-sale
,

pre-sale
,

I

think

you

really

want

to

put

the

opportunity

and

the

time

into

building

those

relationships

and

creating

that

brand

connection
.

Speaker 2
8:59

Post-sale
,

I

can

understand

if

you

just

want

to

drive

your

costs

down
,

but

ultimately
,

I

think

there's

a

lot

that

you

get

from

having

those

customer

service

teams

that

things

are

a

little

bit

hard

to

attach

value

to
.

Speaker 2
9:13

For

example
,

if

you

have

a

customer

service

person

on

your

team

answering

questions
,

that

person

actually

is

gaining

quite

a

bit

of

customer

empathy

and

there's

someone

that

can

be

promoted

into

other

roles

within

your

organization
.

Speaker 2
9:26

Remove

that

person
,

replace

them

with

a

bot

and

try

to

hire

junior

people

that

you

want

to

bring

into

your

organization

and

grow

into

more

roles
,

and

you

may

not

have

other

entry-level

positions

that

are

going

to

cause

them

to

have

such

a

high

level

of

customer

empathy
.

So

I

think

there's

just

a

lot
.

There's

a

lot

kind

of

like

wrapped

up

in

this

bot

thing
.

I

don't

need

to

spend

the

whole

interview

talking

about

it
,

but

my

general

philosophy

is

like

hey
,

if

you're

a

small

business
,

you're

probably
.

The

way

that

you

compete

in

this

industry

is

through

the

relationships
,

through

your

personality

and

the

better

job

you

can

do

putting

your

personality

out

there
.

So

the

people

that

are

engaging

with

you

on

your

website

or

meeting

you

on

your

website
,

uh

like
,

build

that

human

connection

like

the

better

off

you're

going

to

be
,

because

you

can't
,

you're

not

going

to

be

able

to

compete

with

the

amazons

and

the

googles

and

the

facebooks

the

world

by

out

automating

them
.

Speaker 2
10:20

I

can

guarantee

you

that

you're

gonna

have

to

out
,

care

them

and

out

human

them
,

and

you

know

that's
.

That's

sort

of

where

olark

sits

in

the
,

in

our
,

in

our

philosophy
,

as

we

sort

of

think

about
,

like

the
,

the

chatbot

revolution
,

to

me

just

like

a

huge

opportunity

for

small

businesses

to

lose

or

to

try

to

save

money

in

a

way

that

causes

them

to

lose
.

What

is

special

about

them

for

their

customers
?

Speaker 1
10:49

No
,

absolutely
,

and

I

think
,

well
,

it's

probably

a

bit

of

an

overemphasis

on

the

whole

aspect

of

AI

and

its

value

from

that

standpoint
.

Even

when

I

was

speaking

to

I

speak

to

derry

anderson

of

um

startup

grind

and

he

was

saying

literally

the

same

thing

as

you

that

it's

all

about
,

you

know
,

building

those

relationships
,

um
,

communication
.

That

that's

that's

human

and

it's

relevant

and
,

you

know
,

is

meaningful
.

That's

what's

going

to

grow
,

grow

a

business
,

that's

what's

good
.

You

know

that

insight

that

you

get

from

those

conversations

right
,

how
,

I

mean
,

you

got

to

a

point

where

this
,

this

was

your
,

this

has

been

your

big

thing
.

Olark

is

your

big

thing
.

How

did

you

get

to

to

the

point

of

knowing

that

olark

is

the

was

the

direction

that

you

wanted

to

take

your

career

that's

a

really

good

question
.

Speaker 2
11:42

I

love

that

question
,

uh
,

you

know
,

I

think

I

I've

done

a

lot

of

interviews

on

this
,

so

I

don't

need

to

like

go

into

a

ton

of

detail
.

But

like
,

if

you

look

at

like

uh

I

don't

know
,

like

uh

there's

a

good

mixer

g

interview

where

I

kind

of

go

into

a

lot

of

detail
.

There's

a

um
,

I

think

groove

hq

has

a

pretty

good

interview

with

me

talking

about

uh
,

sort

of

some

of

the

the

decisions

there
.

I

think

I'll

give

you

like

the

really

short

answer

because

I

don't

want

to

like

spend

the

whole

interview

on

that

stuff

that

will

help

our

audience

out
.

Speaker 2
12:11

You

know
,

yeah
,

yeah
,

sure

I

mean
,

I

think
,

like
,

for

me
,

I

am

not

someone

who
,

like
,

sits

down

and

says

I'm

gonna
,

you

know
,

I'm

gonna

put

a

man

on

the

moon

or

something

like

that

like

I

don't

build

these

really

long-term

plans

Building a Human-Focused Business

Speaker 2
12:27

.

I

think

the

way

that

I

ended

up

running

Olark

and

it

ended

up

being

something

that

was

really

important

to

me

is

just

a

general

philosophy

about

how

I

want

to

start

a

business
.

And

right

when

I

started

this

thing

before

it

was

like

we

might

have

gotten

into

Y

Combinator

maybe

a

little

bit

before

Y

Combinator
,

I

wrote

this

post

and

it

was

basically

a

blog

post

about

how
,

uh
,

what

I

really

wanted

to

do

was

to

build

a

company

where

I

could

hang

out

with

my

friends
,

building

something

amazing

and

helping

people
.

Like

that

was

that's

sort

of

core

to
,

I

think
,

who

I

am

as

a

person

and

like

uh
,

and

I

think

that

prior

to

Olark
,

I

had

another

company
.

It

was

a

web

hosting

company
,

slash

consulting

firm

and

I

was

kind

of

getting

a

little

bit

of

that

need

fulfilled
.

But

then

when

we

started

Olark

and

it

was

just

like

three

or

four

of

us
,

yeah
,

it

was

just

like

a

couple

of

friends

hanging

out

trying

to

make

this

thing

into

reality
.

And

as

we

scaled

and

grown

it
,

I

think

that

dream

has

really

stayed

alive

into

reality
.

And

as

we've

scaled

and

grown

it
,

I

think

that

dream

has

really

stayed

alive
.

Speaker 2
13:34

I

think
,

uh
,

building

this

really

great

team

with

this

really

great

culture

and

tackling

challenges

that

are

important

to

the

world

and

important

to

our

customers

is

a

really

easy

way

to

kind

of

stay

energized

and

want

to

come

to

work

every

day
.

And

I

think
,

like

for

me

anyway
,

there's

this

idea

of

live

chat
,

like

olark

live

chat
,

and

that's

to

me
,

that

is

just

a

piece
,

that

is

a

very

small

piece

of

like

the

total

set

of

problems

that

we're

interested

in
.

Uh
,

it

turned

out

that
,

like

at

the

beginning
,

there

was

this

big

opportunity

to

build

and

kind

of

invent

the

way

that

chat

worked

on

websites
,

right
.

So
,

like

we

sort

of

invented

the

way

that

people

have

grown

to

engage

with

websites
,

and

that's

awesome
.

It's

awesome

to

like

kind

of

invent

something

and

see

it

taken

far

further

than

you

could

even

take

it
,

and

I

think
,

like

that's

sort

of

what

we've

seen

recently
,

with

all

the

new

companies

spawning

up

and

their

new

takes

on

this

and

their

new

approaches
.

Speaker 2
14:27

I

think

that

our

approach

of

being

a

very

human

centric
,

like

kind

of

focusing

on

the

agent

and

growing

them
,

is

going

to

work

for

like

a

lot

of

businesses
,

but

it's

not

going

to

work

for

everyone
.

Like

if

you're

trying

to

drive

costs

all

the

way

down
,

like

you're

going

to

put

some

automation

there

and

you'll

figure

it

out
,

but

we'll

focus

on

the

guys

who

want

sort

of

the

higher

value

from

their

customers
,

like

the

more

valuable

customers
.

But
,

that

said
,

I

think

what

I've

realized

over

the

years

is

really

the

thing

that

makes

me

very

excited

is

this

idea

of

making

business

human
,

so

both

the

idea

of

sort

of

helping

businesses

connect

with

each

other

as

people
,

as

humans
,

and

then

also

building

software

that

kind

of

emphasizes

what

people

do

really

well
.

So

uh
,

uh
,

you

know

there's

a

lot

of

technologists

who

build

software
,

uh
,

because

they

love

technology

and

they

love

to

just

like

build

this

cool

tech
.

I

think

it

all

like

we've

really

like

the

thing

that

we're

excited

about

is

like

helping

people

and

so

like

the

cool

tech

is

just

like

a

way

in

which

we

can

help

people

and

uh
,

uh
,

you

know
,

if

you

think

about

the

org

we've

built

and

our

set

of

values
,

uh
,

that

that's

sort

of

what

I'm

excited

about
.

I'm

like

excited

about

sort

of

giving

value

systems

to

more

businesses

so

they

can

build

cultures
,

uh
,

that

really

care

about

their

employees

or
,

you

know
,

giving

value

systems

to

make

remote

work

easier

for

other

people

to

adopt
,

like

if

we

can

hand

you

a

handbook

and

you

can

take

remote

work

and

you

can

make

it

work
.

And

you

can

make

it

work

the

way

we

did
,

because

I

think

that

our

team

feels

very

empowered
,

our

team

cares

a

ton

about

where

they

work

and

they

feel

absolutely

trusted
,

and

I

think

maybe

Olark

isn't

ourselves

as

a

business

is

not

going

to

scale

to

employ

every

remote

worker
.

But

heck

if

we

can

give

some

guidance

to

to

scale

to

employ

every

remote

worker
,

but

heck

if

we

can

give

some

guidance

to

those

other

companies

employing

remote

workers
.

Uh
,

I

think

that

would

be

a

really

great

way

to

make

impact

and

to

make

more

businesses

more

human

and

more

caring
,

uh
.

So
,

yeah
,

there's

a

it's
,

I

guess
,

like

your
.

Speaker 2
16:25

Your

original

question

how

did

I

arrive

here
?

I

started

off
,

uh
,

just

wanting

a

place

where

I

could

hang

off

with

my

friends

building

cool

stuff
,

and

then

I

realized

that

I

sort

of

wanted

to

figure

out

how

you

could

scale

that

and

bring

that

to

more

people

who

weren't

just

working

at

Olark
.

Our

lever

is

we're

pretty

good

at

building

products

and

we're

pretty

good

at

thinking

big

and

empowering

teams
,

and

as

long

as

I

can

keep

doing

that
,

I'm

having

a

good

time
,

so

uh
,

sounds

good

to

me
,

sounds

good

to

me

and

well
,

I

love

a

lot

of

making

notes
,

by

the

way
,

as

you're

talking
,

so

so

I'm

remembering

all

these

questions

I've

got
.

Speaker 1
17:03

The

more

you're

talking
,

the

more

questions

that

are

coming

to

my

mind
.

So
,

but

that

you

talk

about
,

um
,

you

know

about

the

software

being

just

a

part

of

the

actual

grand

scheme

of

things
.

Transition to Remote Work

Speaker 1
17:15

But

you

mentioned

remote

work
.

Was

remote

work

something

that

was

putting

together

a

remote

team
,

something

a

deliberate

part

of

that

whole

plan

of

yours
?

Speaker 2
17:23

Yeah
,

it's

funny
,

right
,

because

we're

known

as

this

remote

company
.

We

get

so

many

job

applicants

for

our

positions
.

It's

amazing
,

remote

company

like

we

get

like

so

many

job

applicants

for

our

position
,

it's

like

amazing
.

But

like
,

at

the

beginning
,

in

the

early

days

of

this

thing
,

I

had

run

a

remote

company

prior
.

So

my

web

hosting

company

I

ran

prior

to

this

was

remote
.

Speaker 2
17:41

And

uh
,

for

olark
,

we're

thinking

about

trying

something

different
.

We're

gonna
,

we're

going

to

build

a

non-remote

company
.

And

that

worked

basically

up

until

we

tried

to

hire

our

first

employee

and

we

had

no

money
.

And

so

we
,

uh
,

we

were

in

silicon

valley
,

we

didn't

raise

any

money

we

couldn't

afford

to

get
.

I

guess

we

did

have

one

guy

working

for

us

for

a

bit
,

but

then

he

left

because

people

were

paying

way

better

than

we

could
,

even

though

he

loved

us
,

like
,

but

but

we

just

like

literally

couldn't

afford

to

pay

people
,

uh
,

what

they

needed

to

make

in

that

area
,

uh
,

and

so

we

hired

a

college

friend

of

mine

as

employee

number

one

who

was

living

in

a

much

cheaper

area

and

I

knew

he

was

solid
,

I

knew

he'd

be

a

great

teammate
,

um
,

and

so

we
,

we

took

away
.

He

had

like

an

hour

commute
,

like

maybe

a

two-hour

commute

every
.

He

took

that

away
.

He

got

to

work

from

home
.

Uh
,

changed

his

life

and

uh
,

and

even

then
,

even

then

we

weren't

ready

to

go

remote
.

Speaker 2
18:36

We're

still

like
,

oh

well
,

you

know
,

we'll

make

acceptance

here

and

there
,

but

like
,

we

really

just

don't

want

to

be

remote
.

So

we

built

out

kind

of

a

customer

service

team

in

house
,

like

at

like

in

California
,

uh
,

and

then

we

tried

to

hire

marketing
.

We're

like
,

oh
,

we

can't

find

anyone

for

marketing
,

oh
,

there's

this

guy

in

Toronto
,

we'll

hire

him
.

We're

like
,

oh

no
,

but

we're

still

remote
.

We're

still

not

remote
.

We

were

like
,

keep
,

kind

of

like
.

Then

one

co-founder

moved

to

Ann

Arbor
,

michigan
.

We're

like
,

okay
,

we'll

have

two

offices
,

we'll

have

one

office

in

California
,

we'll

have

one

office

in

California
,

one

office

in

our

mission
,

and

we'll

have

these

a

couple

of

exceptions

kicking

around

their

working

mode
,

but

for

the

most

part

we're

going

to

be

an

old

school

bricks

and

mortar

company
.

Speaker 2
19:17

And

then

we're

trying

to

hire

for

DevOps

and

we

were

having

the

hardest
.

They

were

like

we

want

DevOps

in

an

East

Coast

time

zone

so

that

they'll

be

closer

to

Europe
,

and

we

want

them

in

Ann

Arbor

because

that's

where

it

would

make

sense
,

based

on

where

we

are
,

where

everyone's

located
,

and

we

try

to

hire

for

this

position
.

And

by

this

point

we

had

a

couple

of

people

in

our

Ann

Arbor

office
,

a

couple

of

people

in

San

Francisco
.

I

think

we

may

have

only

had
.

We

probably

had

two
,

maybe

two

remote

employees

at

that

time

and

at

that

point

I

looked

forever

trying

to

hire

someone

like

for

DevOps

in

Michigan
.

And

we

found

this

guy

in

Brooklyn

and

he

was

like

oh

yeah
,

I'm

thinking

about

moving

somewhere
.

Maybe
,

maybe

I

can

move

to

Michigan
.

We're

like
,

oh
,

that's

good

enough
,

we'll

hire

this

guy
.

Speaker 2
20:03

And

after

that

hiring

process

we're

just

like

screw

it
,

like

we're

going

to

hire

remote
.

We

can

get

really

good

people

remote
.

We're

not

going

to

care

about

where

they're

located
.

Uh
,

we

spent

like

way

too

long

trying

to

make

that

hire

and

I

think
,

uh
,

that

was

the

real

moment

for

me

where

it

where

remote

had

gone

from

like
,

oh
,

this

is

kind

of

like

a

bonus
,

like

if

we

find

really

good

people

and

they

don't

want

to

move
,

we

can

hire

them

remote
.

It's

like
,

no
,

we're

just

to

focus

remote

from

here

on

out

and

we

may

find

people

in

offices

or

not
,

but

we're

not

going

to

put

that

restriction

on

where

they

are
.

Speaker 2
20:41

Now
,

for

the

most

part
,

that's

true
.

I

think

there

was

one

position

where

we

were

hiring

it

and

we

wanted

it

to

be

in

San

Francisco

because

it

was

a

design

position

and

the

person

who

was

going

to

work

with

it

really

wanted

to

collaborate

in

person
.

That

was

a

co-founder

of

mine
,

but

he's

no

longer

with

the

company
.

So

that

was

the

last

position

we

posted

that

actually

had

a

location

on

it

and

that

was

a

couple

of

years

ago

and

from

there

on

out

we're

pre-remote
.

But

actually

this

year

we

still

have

a

lease

on

an

empty

office

in

Michigan
.

Speaker 1
21:14

Oh

my

gosh
.

Speaker 2
21:18

If

anyone

has

an

empty

office

in

Michigan
,

we

totally

got

your

office

Huge

discount

on

rent
,

excellent
.

But

that

lease

runs

out
,

I

think
,

in

March
.

Speaker 1
21:27

But

we

basically

will

have

no

physical

locations

at

the

end

of

uh
,

by

March

of

next

year

so

as

of

March

next

year
,

would

be

a

hundred

percent

remote

company

with

well
,

I

mean

in

the

sense

like

we've

all

been

a

hundred
.

Speaker 2
21:39

So

we're

still

this

lease

we're

paying

for

for

an

office
.

No

one

went

to
,

but

yeah
,

so

that

that's

been

happening

for

a

while
.

I

mean

we've

been

I

would

argue

we've

probably

been

100

remote
,

remote

for

many

years
.

We

just

rented

some

empty

office

space

that

people

would

occasionally

show

up

to
.

Speaker 1
21:56

And

you

mentioned

your

team
.

You

were

talking

about

your

team
,

Ben

DevOps
,

customer

service
.

What's

the

breakdown
?

Are

there

more

elements

to

your

team
?

I'm

sure

there

are
.

Speaker 2
22:06

Well
,

I

mean
,

it's

a

standard

software

company
,

right
?

So

you

have

marketing
.

We

never

really

built

out

sales

because

our

price

point

was

more

turnkey
.

You

know

really

big

customer

service

team
.

We

invested

very

strongly

in

customer

service
.

I

think

our

belief

is

that

customer

service

sort

of

does

sales
,

sort

of

does

customer

success
,

and

generally

these

are

the

people

that

kind

of

live

and

breathe

the

passion

in

your

company

all

the

time
.

So

finding

really

good

people

there

is

excellent
.

And

then

you

know

engineering

product

team

just

normal
,

I

guess
.

Pms
,

designers

I

don't

think

there's

anything

abnormal

about

the

way

all

architecture
.

Speaker 1
22:47

But

yeah
,

I

suppose

you'd

expect

that

customer

service

would

be

a

an

important
,

important

part

of

your

company

yeah
,

I

think

part

of

that

is

interesting
.

Speaker 2
22:55

I

think

part

of

the

reason

we

went

so

hard

on

customer

service

at

the

beginning

is

that

when

I'd

ran

the

web

hosting

company

prior
,

we

had

under

invested

in

customer

service

and

it

had

caused

problems

and

uh
,

what

basically

happened

is

like

the

owners

were

doing

all

the

service

and

we

hired

staff

to

do

customer

service

for

us
,

which

was

just

some

college

buddies

looking

for

part-time

jobs

and

those

guys

just

really

didn't

do

as

good

of

a

job

as

we

had

done

and

didn't

care

as

much

as

we

did
.

And

so

I

think

that
,

well
,

actually
,

in

the

early

days

of

like
,

we

all

did

customer

service
.

So

we

did

a

rotation

where

every

person

on

the

team

would

do

customer

service
,

uh

like

one

day

a

week

or

a

couple

hours

a

week

or

whatever
.

And

then
,

uh
,

eventually
,

when

we

decided
,

uh
,

even

when

we

hired

a

customer

service

team
,

we

still

kept

doing

that

where

everyone

the

team

would

go

around

do

it
.

Speaker 2
23:50

And

it

wasn't

until

until

a

couple

years

in

that

we

decided

operationally

we

needed

to

take

all-hand

support
,

which

was

operationally
,

which

meant

everyone

on

the

team

was

doing

customer

service
.

We

wanted

that

to

no

longer

be

a

requirement
.

We

wanted

it

to

be

so

that

the

customer

service

team

could

handle

all

the

customer

service

load

and

it

was

a

bonus

if

other

people

went

and

did

their

all-hands

support

shifts
.

So

that

transition

happened

over

a

couple

of

years
,

probably

Just

sort

of

going

from

having

everyone

do

customer

service

as

part

of

their

job
,

where

it

was

needed

for

them

to

do

it
,

to

where

everyone

did

customer

service

optionally
,

just

because
,

like

we

had

built

this

culture

where

everyone

did

customer

service

and

they

could

hop

on

and
,

like

you

know
,

dog
,

through

the

new

release

they

made
,

or

just

see

how

customers

were

reacting

to

something

by

hopping

on

to

chat

and

just

doing

a

support

shift

and

you

mentioned

earlier

that

you

get

lots

of

applications
,

right
,

um
,

what

for

you
?

Speaker 1
24:52

not

for

that
?

Sorry
,

okay
,

yeah
,

that's

all

right
.

I

was

just

um
,

you're

saying

that

you

get

lots

of

applications

and

well
,

yeah
,

that

doesn't

really

surprise

me
.

Um
,

what

we

thought

with

that

being

bombed
,

you

know
,

with

you

being

bombarded
,

applications
,

what
,

what

really

stands

out

for

you
,

or

what
,

how

can

somebody

really

stand

out

if

they

are

applying

to

you
,

either

to

a

job

that

is

um

posted

or

a

speculative

application
?

Speaker 2
25:20

yeah
,

that's

a

really

good

question
.

So

I

used

to

run

hiring

for

a

while
,

but

we

hired

someone
,

uh
,

who

is

so

much
,

so

much

better

than

I

am

at

it

that

it's

fantastic
.

So

Mandy

is

probably

the

person

who

could

best

answer

that

question
.

Speaker 2
25:35

But

I

could

try

to

give

you

a

sense

for

it
.

So

to

get

in

the

door
,

you

have

to

understand

that

it's

a

pretty

competitive

process
.

So
,

whatever

position

you're

applying

for
,

just

assume

that

we're

going

to

get

a

lot

of

applicants

for

it
.

Hiring Process at Olark

Speaker 2
25:51

So

put

in

the

time
.

You

know
,

polish

your

resume
.

We

normally

ask

pre-screening

questions

at

the

beginning
.

Put

in

the

time
,

like
,

don't

just

like

go

to

our

website

and

just

see

these

pre-screening

questions

and

just

kind

of

like

knock

out

answers

really

quick
.

Take

the

time

to

take

those

pre-screening

questions
,

put

them

in

a

Google

Doc
,

write

good

answers

to

them
,

get

your

friends

to

give

you

feedback
.

You

could

even

probably

email

us

and

ask

for

feedback

on

some

of

those

pre-screening

questions

too
.

I

bet

Mandy

would

probably

give

you

a

little

bit

of

time
,

probably

a

few

sentences

on

something
.

Take

the

time
.

We

have

chat

on

our

website
.

You

can

stop

by
.

You

can

ask

questions

there
.

I

think
.

Speaker 2
26:41

Generally

speaking
,

to

get

an

interview
,

to

just

get

past

a

resume

screen

one
,

you've

got

to

have

a

resume

and

a

set

of

answers

to

our

screening

questions
.

That

makes

sense
,

right
?

Like
,

even

if

you're

the

most

passionate

person

in

the

world
,

you're

probably

like
,

we

have

enough

applicants
.

There's

lots

of

passionate

people

in

that

applicant

pool
.

So
,

like

we

can't
,

we

can't

let

one

one

passionate

person

who's

done

like

all

this

extra

work
,

who's

not

qualified
,

is

probably

not

going

to

make

it

through
.

I

mean
,

every

once

in

a

while

we'll

wildcard

someone
.

So

if

you

went

out

and

did

something

crazy
,

like

built

something

cool

with

our

api

or

like

create

a

video
,

or

just

kind

of

went

so

like

kind

of

over

the

top

other
,

over

other

applicants
,

you

probably

would

stand

out

and
,

like

you

probably

get

interviewed
.

Like

basically
,

our

hiring

process

is

kind

of

like

standard

and

we'll

wildcard

people

every

once

in

a

while

just

to

get

them

into

the
,

into

the

funnel
,

because

sometimes

those

people

can

be

amazing
.

But

generally

speaking
,

you

know
,

having

resume

and

the

answer

to

our

screening

questions

is

the

way

to

do

it

and

if

you

want

to
,

you

know

if

you

can

wow

us

some

way

that

we

haven't

seen

before
,

you'll

probably

get

an

interview
.

Uh
,

but

like

during

that

interview
,

if

you're

not

qualified

to

do

the

job
,

like

you

can

spend

lots

of

time

doing

something

awesome

and

then

just

like

bomb

the

interviews
.

You'll

get

found

out
.

But
,

like

you

know
,

like

that

might

help

you

in

the

future

when

you're

applying

for

another

job

that

you

are

qualified

for
,

because

you

know

we'll

remember

that

being

wild

that

one

time
.

So
,

anyway
,

yeah
,

so

that's

how

you

get

a

phone

call

and

then
,

once

you

get

the

phone

call
,

mandy

would

probably

screen

to

make

sure

that

you

were
,

like

I

said
,

generally

qualified

for

a

position
,

you

understand

what

it

was

and

could

communicate

clearly

with

us
.

Speaker 2
28:30

And

then

for

most

of

our

positions

we

have

homework

that

we

give

you
.

We'll

say
,

hey
,

go

do

this

work

for

us

and

we'll

generally

give

you

an

Amazon

gift

card

or

something

like

that

in

exchange
,

because

we

know

this

stuff

takes

time
.

So

after

someone

does

the

homework
,

we'll

read

over

every

single

homework

that

comes

in

and

if

you

get

to

homework

stage
,

it

means

you

get

a

shot

getting

the

job
.

Basically

we

don't

give
.

Basically

at

every

phase

we're

cutting

people

out
.

We

only

want

to

basically

be

looking

at

people

who

could

potentially

be

hired
.

There's

no
,

oh
,

we're

feeling

nice
,

we

don't

do

that

at

all
.

It's

all

like

very
,

very

scientific
,

like

if

you're

doing

work

for

us
,

you

get

a

shot

at

getting

it

and

so
,

um
,

we

turn

people

down

as

early

in

the

process

as

we

think
,

uh
,

as

we

can
,

just

so

no

one

was

wasting

any

other

time
,

uh
,

and

you

know
,

do

the

homework
.

We'll

evaluate

the

homework

and

generally

have

sort

of

a

like

we

call

them

technical

interviews
,

but

they're

basically

like

reviewing

the

homework

plus

like

kind

of

diving

into

sort

of

technical

skills

required

for

the

job
.

And

then

after

that

we

do

a

culture

interview
,

which

is

where
,

uh
,

you

know
,

assuming

at

that

point
,

we

assume

basically

you

can

do

the

job
,

you

pass

the

technical

interview
,

you

can

do

the

job
,

you

pass

the

technical

interview
,

you

can

do

the

job
.

Speaker 2
29:53

The

culture

interview
,

um
,

uh
,

is

where

we

talk

about

our

values
,

because

olak

is

a

very

values

driven

company
.

I

love

that
,

yeah
,

uh
,

we

want
,

we

don't
,

we're

not

like

looking

for

people

that

look

that

fit

any

individual

mold

but
,

uh
,

generally

speaking
,

the

people

that

get

hired

at

Olark

are

engaged

on

some

level

with

our

values
.

They

can't

view

company

values

as

bullshit
,

and

that

would

come

across

in

the

cultural

interview
.

You

have

to

be

bought

into

what

we're

trying

to

do

at

the

company

and

then

we'll

give

you

an

opportunity

to

talk

about

the

value

that

you

feel

like

will

be

the

best

at

exemplifying
,

the

value

you

think

you'd

be

the

worst

at

exemplifying
,

and

have

a

real

conversation
.

If

that

goes

well
,

we'll

take

the

best

couple

of

people

from

that

round

and

we'll

bring

them

in

and

have

them

work

remotely

for

us
,

uh
,

for

a

day
,

and

we'll

pay

them

for

the

whole

day
,

a

consulting

rate

and
,

uh
,

you

know
,

basically

give

you

a

day

in

the

life

working

at

olark

and

if

you
,

you

ace

that
,

you

get

a

job

bingo
.

Speaker 1
31:08

Is

it

easy

as

that
?

Hey
,

no

problem
.

No
,

it's
,

it's

good
,

it's

great
.

I

mean
,

there's

quite

a

lot

there
.

I

mean

I'd

love

to
.

Can

you

give

us

any

clues

as

to

what's

in

the

homework

at

all
?

Speaker 2
31:20

I

mean

it's

gonna

specifically

the

job

role
.

Speaker 2
31:22

I

mean

just

a

mat

like
,

if

you're

like

a

director

of

marketing

which

you've

recently

been

hiring
,

like

your

homework

looked

like
.

Here's

a

bunch

of

data

that's

not

necessarily

exactly

olark's

data

but

is

like

close

enough

to

give

you

a

sense

for

what

the

job

will

be

like
.

Give

us

your

like

90

day

plan

and

your

180

day

plan

and
,

uh
,

state

any

assumptions

that

you

need
.

Any

questions

you

need

answered

like

a

pretty
,

like

thoughtful

kind

of

assignment
.

But

that's

for

more

of

a

higher

level

For

a

CS

person
.

Actually
,

I'm

not

sure

what

the

homework

looks

like

there
.

My

guess

is

that
,

if

it's

been

iterated

on

a

long

time

since

I

worked

on

the

hiring

process
,

but

probably

in

the

early

days

what

we

would

do

is

give

you

a

like

a

couple

of

example

customer

situations

and

have

you

sort

of

write

the

emails

that

you

would

write

back

to

them

and

or

maybe

that

type

of

thing
.

Speaker 1
32:16

And

you

talked

about

the

culture

element

of

the

of

the

interview
.

How

do

you

cause

it's
?

It's

really
,

it's

quite

difficult
,

I

think
,

to

actually

convey

culture

or

to

kind

of

express

it

so

it

doesn't

sound

contrived
.

Speaker 2
32:32

You

know

how

do

you

do

that

well
,

I

think

in

our

case

uh
,

yeah
,

you

raise

a

good

point
.

I

think

that

a

lot

of

people's

like

there

there's

this

old

term

or

culture

fits

like

oh
,

like

if

someone

was

on

the

in

the

office

on

friday
,

you'd

go

grab

a

beer

with

them
,

or

something

like

that
,

and

I

think

that

that

is

actually

like

a

pretty

dumb
,

like

pretty

stupid

way

of

looking

at

culture
.

I

think

that

that's

a

good

way

of

determining

if

someone

should

be

in

your

frat
,

maybe
,

or

if
,

like

they

want
,

or

like

if

this

person

might

be

your

friend

yeah
,

but

like

you're

not
.

Speaker 2
33:04

You're

not

trying

to

hire

for

friends

necessarily
,

right
,

like

yeah
,

I

mean
,

ideally

you

can

get

along

with

like

most

people
,

so

like

anyone

can

be

your

friend
,

but

like

you're

not

trying

to

like

optimize

for

this

is

like

the

most

likely

to

be

my

friend

kind

of

person
.

So
,

uh
,

it

all

like

our

culture

and

views

of

over

of

uh
,

you

have

evolved

over

time
.

Hiring Strategies and Interview Tips

Speaker 2
33:28

In

the

early

days

we

cared

a

lot

about

conflict

styles

because

when

you're

working

remotely

it's

harder

to

assess

whether

you're

doing

all

right

if

you

are

not

prone

to

conflict
.

If

you're

a

conflict

avoider
,

it's

easier

for

you

to

have

conflict

and

not

talk

about

it

and

not

deal

with

it
.

So
,

uh
,

in

some

of

our

earlier

interviews

we

would

ask

kind

of

like

some

conflict

related

questions

and

try

to

understand
,

uh
,

how
,

how

people

would

deal

with

conflict

like
,

uh
,

you

know
,

like

looking
,

looking

at

unresolved

conflict

was

always

a

red

flag
.

I

don't

think

that's

in

our

current

batch

of
.

We

probably

do

that

in

a

more

indirect

way

now
.

I

think

I

kind

of

alluded

to

this

a

bit
.

Speaker 2
34:17

We

give

people

the

opportunity

to

review

our

values
.

There's

a

lot

written

about

them

on

our

website

and

you

can

read
.

You

know
,

just

search

the

internet
,

olark

values

there's

stuff

that

comes

up

all

over

the

place

and

we

want

people

who
,

you

know
,

kind

of

take

time

to

understand

what

we're

about

and

most

job

candidates

at

that

stage

understand

what

we're

about
.

And

the

way

that

we

look

at

culture

fit

is

we

have

our

champs
,

core

values
,

right
,

chill
,

uh
,

help

each

other
,

assume

good

faith
,

make

it

happen
,

practice

empathy

and

speak

your

mind
,

and

so
,

uh
,

we

look

for

people

that

who

want
,

who

value

those

same

attributes
,

and

so

on

the

culture

interview
,

we

look

at

how

you

communicate

about

those

values

and

the

things

that

you

say

and

the

questions

you

ask

us
,

how

you

engage
.

Speaker 2
35:21

Generally
,

I'd

say

most

people

do
.

Really

it's

not

that

hard

of

an

interview

to

pass
,

but

you'd

be

surprised

at

how

many

people

like

it

turns

out

it's

just

not

a

good

fit

Because

you

know

you're

interviewing

each

other

right
,

and

you

know

our

company's

not

for

everyone

and
,

uh
,

it's
,

you

know

it's

a

chance

for
,

uh
,

you

know

there's

people

that

are

considering

working

at

Allark

to

like

ask

questions

of

the

people

that

they

work

at

Allark
,

of

course
,

and

see
,

see

how
,

see

how

it

feels
,

you

know
.

So
,

uh
,

I

mean
,

um
,

you

can

think

of

it

as

kind

of

like

a

thoughtful

discussion

about

our

values
.

Is

is

a

way

of

looking

at

our

the

culture

interviews

and

expecting

some

self-reflection

from

the

candidate
.

Speaker 1
36:07

I

think

a

lot

of

people

struggle

with

that
.

Actually
,

ben
,

in

terms

of

that
,

you

mentioned

that

it's

a

conversation
,

that

interviews

are

conversation
,

a

two-way

flow

of

information
.

I

think

a

lot

of

people

believe

that

you

know
,

or

struggle

in

some

way

to

actually

ask

a

question

in

return

to

something

that

you

might

have

asked

them
.

If

you

see

what

I

mean
,

they

think

that

they

need

to

leave

all

the

questions

to

the

end

and

it's
.

You

know
,

it's
.

Speaker 2
36:29

It's

kind

of

an

old-school

way

of

looking

at

it

yeah
,

I

mean

I

think

that

is

a

just

a

challenge
,

right
,

because

interviews

are

socially

constructed

and

people

kind

of

have

a

way

in

which

they

expect

them

to

work
,

and

I

mean

I

think

I

think

that's

okay
.

I

mean
,

in

our

interviews

we

probably

have

some

prompts

for

them

to

ask

those

questions
.

So

like

it's

not

like

we're
,

it's

like

a

conversation

where

we're

giving

you

the

floor

right

To

go

talk
.

Speaker 2
36:53

And

then

those

questions

at

the

end
,

you

know
.

I

mean

you

mentioned
,

like

a

lot

of

people

say

about

questions

at

the

end
.

Well
,

certainly

those

questions

at

the

end

are

super

freaking
,

important

in

hiring
.

So

I

mean
,

if

you

are

a

candidate
,

right

like
,

make

sure

you

have

some

good

questions
.

Speaker 1
37:10

Of

course
.

Speaker 2
37:11

You

can

go

make

a

list

of

questions

before

you

walk

into

the

interview
,

like
,

honestly
,

because
,

like

you

know

who

you're

meeting

with
,

you

can

look

them

up

on

LinkedIn
.

You

are

about

like

you're

trying

to

work

at

this

place

for

at

least

a

couple

of

years
.

You

better

have
,

like

this

is

a

thoughtful

process

and

you

better

have

some

thoughtful

questions

to

bring

into

this
,

like

even

if

you

already

know

the

answers
,

like

just

confirm

you

actually

know

the

answer
,

because

sometimes

people

don't

give

you

the

answer

you're

expecting
.

Speaker 1
37:46

And

I

think

on

top

of

that
,

well
,

a

lot

of

people

it's

not

just
,

I

suppose
,

the

interview

process
,

but

even

when

it

comes

to

applying

you

get

obviously

I'm

sure

you've

seen

this

a

lot

of

people

are

just

really

spraying

and

praying

and

sort

of

sending

out

their

resume

here

and

hoping

that

one

of

them

will

stick
,

and

not

necessarily

reading

what's

on

the

website
,

the

values
,

and

connecting

their

values

in

their

application

or

their

interview

with

with

yours

in

many

ways
,

so

they're

clearly

not

sort

of

read

and

understood

everything
.

Speaker 2
38:17

Yeah
,

it's

hard
,

I

think

it's
.

It's

definitely

hard

as

a

candidate

to

uh

to

find

the

right

place
.

I

mean
,

I

think

just

looking

at

our

candidate

pool

right
,

there's

probably

many
,

many

people

that

could

do

the

job

when

300

people

apply

and

our

process

isn't

perfect
.

We're

not

necessarily

trying

to

get

the

best

person

out

of

the

process
,

because

to

get

the

best

person

you

might

need

a

process

that

takes

longer

than

is

business

feasible
.

What

you're

trying

to

get

is

a

candidate

in

the

top

5%

or

so
,

and

so

you

have

to

imagine

that

hiring

processes

are

designed

both

for

the

candidate

and

for

the

company
.

The

company

needs

to

fill

the

position

at

some

speed
,

or

else

they

wouldn't

have

posted

the

position
,

and

so

everyone's

trying

to

come

up

with

the

optimal

way

of

getting

like

sort

of

the

best

result

they

can

in

a

fixed

amount

of

time

and

a

fixed

amount

of

effort
.

And

from

a

job

candidate

perspective
,

I

think

the

spray

and

pray

strategy

is

probably

not

an

optimal

strategy

for

what

you're

trying

to

do

Now
.

Speaker 2
39:28

There's

a

lot

of

factors

at

play

in

what

the

optimal

strategy

might

be

for

you
.

I

mean
,

if

you

have

a

killer

resume
,

for

example
,

then

probably

you

can

just

pick

a

couple

of

companies

and

reach

out

to

them

and

talk

to

them

and

they'll

more

or

less

interview

you

and

you

can

interview

them
.

If

you

don't

have

a

killer

resume
,

then

you're

in

a

tougher

situation

and

you

have

to
.

You

know
,

I

think

one

thing

that

good

hiring

managers

will

do

is

when

you

reach

out

to

a

company

and

just

figure

out

who

their

HR

recruiter

people

are
,

just

set

up

an

they're

called

informational

interviews
.

Just

talk

to

those

people

and

understand

what

they're

looking

for

and

if

your

set

of

skills

is

not

great

or

not

perfect

for

that

job

and

that's

in

your

mind
,

this

is

like

the

perfect

job

for

you
.

Speaker 2
40:19

I

think

a

good

thing

to

do

is

to

ask

the

hiring

manager

like

hey
,

I

know

I

eventually

want

to

end
.

Is

to

ask

the

hiring

manager

like
,

hey
,

like

you

know
,

I

know

I

eventually

want

to

end

up

here
,

but

like
,

what

do

you

think

I

should

be

doing

at

this

point

in

my

career
?

That's

going

to

help

me

get

here
,

get

there

in

the

future
,

and

I

think

that

if

you

can

build

that

plan

a

few

steps

out
,

it

makes

it

more

tractable

to
,

you

know
,

end

up

at

those

places

that

you're

really

excited

to

end

up

at
,

rather

than

just

like
,

oh
,

I'm

going

to

spray

and

pray

and

I'm

just

going

to

end

up

at
,

rather

than

just

like
,

oh
,

I'm

going

to

spray

and

pray

and

I'm

just

going

to

end

up

like

wherever

I

can

right

now
.

I

think

if

you

had

a

little

bit

more

intentionality

around

it
,

you

could

be

like

you

know

what

I

should

be

doing

right

now
.

Speaker 2
40:51

I

should

be

going

back

to

school

because
,

like

I

need

to

have

like

X

and

a

Y
,

or

I

need

to

go

find

like

a

company

that

has

a

really

good

training

program

or

something

like

that
,

so

that

I

can

add

that

to

my

resume
,

so

that

when

I

show

up

for

the

next

interview
,

like

I

will

have

really

great

answers

for

those

four

questions

that

I'm

you

know
,

just

literally
,

I

just

didn't

know

those

things

and

do

you

tend
,

ben

to

hire

um

more

experienced

candidates
,

or

do

you

like

to

nurture
,

or

is

it

just

a

mixture

of

it's
?

Speaker 2
41:21

it's

such

a

it's
.

I

like

hiring

for

uh
,

aptitude
.

I

like

smart

people
,

I

like

people

who

show

that

they

can

learn
,

and

we

basically

do

our

best

to

ignore

resume

after

you

pass

resume

screen
,

so

like

we

tend

to

not

show

people

people's

resume

later

in

the

process

because
,

from

our

standpoint
,

once

you

pass

resume

screen
,

you've

passed

resume

screen
,

so

we

feel

like

you

can

do

the

job
.

Speaker 2
41:50

Once

you

pass

technical

interview
,

you

pass
,

like

you

know
,

your

technical

skills

are

good

enough
,

and

now

it's

just

how

you

perform

during

the

interviews
.

Like

that's
.

That's

the

way

that

we

sort

of

do

it

like
,

and
,

like

I

said
,

we

try

to

narrow

that

down

as

you

go

through

the

process

because
,

like
,

we

don't
,

we

don't

want
,

like
,

a

lot

of

people

hanging

out

in

the

process

and

limbo
,

who

couldn't
,

who

wouldn't

get

the

job

if

they

didn't
,

like

excel

at

the

next

step
,

and

so
,

uh
,

yeah
,

we

have

a

lot

of

like

really
.

I

mean
,

we're

a

relatively

small

company
,

right
,

but

we

have
,

uh
,

you

know
,

there's

an

engineer

who

works

at

olark

who

has

a

master's

degree

in

social

work
.

Uh
,

we

have

a

lot

of

people

who
,

uh
,

either

don't

have

like
,

who

have

non-standard

college

degrees

some

people

didn't

graduate

from

college

like

we

try

to

uh
,

uh
,

you

know

other

other

experiences

substitute

for

schooling
.

Like
,

we

have

a

lot

of

smart

people
.

We

have

some

smart

people

who

have

really

frigging

good

resumes
.

We

have

some

smart

people

who

have

horrible

resumes
.

Speaker 2
42:56

After

you

add

Oleg

on

there
,

their

resume

is

fantastic
.

When

hired
,

their

resume

might

not

have

looked

that

great

for

some

of

the

positions

we

were

going
,

so
,

at

least

for

us
,

we

were

always

willing

to

look

a

little

bit

past

what

school

you

went

to

or

what

degree

your

college

was

in
,

or

if

you

went

to

college

and

stuff

like

that
.

I

love

that
.

And

on

the

position

basis
,

I

mean

it

just

depends

on

the

position

basis
.

Uh
,

I

mean

it

just

depends

on

the

position
.

I

mean
,

if

we're

hiring

for

a

senior

position
,

it's

more
.

We're

more

likely

to

look

at

experience
.

Or
,

like

you

know
,

if

you're

have

less

experience

and

you're

applying

for

a

junior

position
,

you're

gonna

have

to

work

harder

to

prove

to

us

that

you

have

the

expertise
.

But

you're

gonna

be

asked

because

you're

gonna

be

asked

the

exact

same

question

as

a

person

who

has

more

experience
.

Speaker 1
43:47

Do

you

have
?

Like

I

mean
,

obviously

the

core

of

your

business

is

communication

and

you

know
,

like

I

said

before
,

like

you

said

before
,

building

relationships
.

How

do

you
,

I

don't

know
,

how

do

you
,

I

don't

know
?

Obviously

the

interview

will

give

you

a

good

steer

as

to

sort

of

how

the

person

listens
,

et

cetera
,

and

that

sort

of

thing
.

But

are

there

any

other

indicators

to

you

of

somebody

who

could

be

really

good

in

your

customer

service

team
,

for

example
?

Speaker 2
44:16

Well
,

I

think

the

interesting

thing

about

the

interview

right

is

remote

communication
,

Like
,

for

example
,

homework

is

written
,

the

application

is

written
,

the

communication

with

Mandy

who

runs

hiring

is

all

written
.

So

we're

evaluating

your

communication

as

well

as

throughout

the

interview
,

right
,

it's

a

mix

of

written

and

verbal

communication

throughout

the

whole

process

and

so

that

does

tell

us

stuff
.

Especially

when

we

do

a

day-in-the-life

working

day
,

We'll

understand

how

people

are

going

to

engage

with

their

coworkers

and

their

communication

styles

Future Plans for Olark

Speaker 2
44:56

.

And

the

interesting

thing

is

we

have

a

mix

of

extroverts

and

introverts

at

Olark
.

I

would

think

more

people

are

probably

more

introverted
,

a

little

bit

more

quiet

on

average
,

and

you

know
,

some

of

these

situations

are

hard

for

those

people
,

or

and

uh

uh
,

well
,

it

can

be

hard

for

those

people

and

we

try

to

do

our

best

to

build

like

a

a

pretty

inclusive

process
.

Speaker 2
45:17

I

mean
,

you

know
,

for

for

any

position
,

right
,

the

modern

day
,

modern

day

society

requires

kind

of

this

face-to-face

interview

as

part

of

the

hiring

process
.

Speaker 2
45:29

I

mean

WordPress
,

I

think
,

has

a

chat

back-and-forth

hiring

process
,

more

or

less
.

That

sounds

pretty

awesome
,

but

it's

not

something

we've

tried

ourselves
,

because

we

do

end

up

doing

a

lot

of

verbal

communication

at

Olark
,

because

we

do

end

up

doing

a

lot

of

verbal

communication

at

Olark
.

So

when

we're

having

an

interview

like

this
,

it's

not

just

for

fun
,

it's

because

we

need

verbal

communication

as

an

important

skill

at

Olark
,

given

the

way

that

our

company

is

organized
,

and

so

I

guess

yeah
,

I

mean

I

don't

really

have

any

great

advice

for

how

to

stand

out

during

that

process
.

I

think

that

probably

taking

a

little

bit

of

extra

time

to

polish

written

communication

is

always

a

good

step
,

Just

because
,

like

I

think
,

typically

it's

easier
.

Like

you

can

polish

written

communication
,

you

can't

really

polish

verbal

communication
.

You

can

take

a

few

more

seconds

to

think

about

your

thoughts
,

but

you

just

have

the

opportunity

to

spend

a

little

bit

more

time

making

sure

you're

communicating

clearly

when

it's

written
.

Speaker 1
46:35

Any

particular

peak

periods

when

you're

hiring
?

Is

there

any

particular

times

a

year

when

you

hire

most
?

Speaker 2
46:41

Yeah
,

that's

a

good

question
,

year

when

you

hire

most
.

And

yeah
,

that's

a

good

question
.

Uh
,

I

don't

think

there's

a

particular

period

of

time

when

we

hire

the

most
.

I

mean

generally

when

we

have

a

position
,

we

post

it
,

we

promote

it

and

uh
,

you

know

a

small

business
,

we're

like

roughly

30

people
,

so

like

we're

not

going

to

be

able

to

hire

like

tons

and

tons

of

of

people
.

I

mean

that

would

be

when

we

are

bootstrapped
.

So

one

thing

that

would

be

kind

of

cool

for

raising

money

is

you

could

go

hire

lots

of

people
.

I

mean

that

would

be
.

And

we

are

bootstrapped
.

So

one

thing

that

would

be

kind

of

cool

for

raising

money

is

you

could

go

hire

lots

of

people
.

But

that's

not

really

like

our
,

our

MO
.

Yeah
,

I

don't
,

I

don't
.

Speaker 2
47:11

Generally

speaking
,

like

our

quarters

are

a

little

bit
,

they're

a

little

offset
.

So

like

our

Q1

starts

in

February

and

so

like

you

can

just

kind

of

follow

that

calendar

around

the

year

and

kind

of

assume

that

most

hiring

decisions

are

going

to

be

made

before

the

start

of

the

quarter
,

before

you

post

the

job
.

So

like

you

can

think

like

okay
,

well
,

it's

probably

more

likely

that

we're

going

to

post

a

job

and

say

march

than

post

a

job

in

january
,

because

january

is

the

end

of

the

quarter

and

March

is

the

beginning
.

The

first

month
,

or

February
,

is

the

beginning

of

the

quarter
.

So

it's

much

more

likely

that

the

jobs

are

going

to

be

posted

at

the

beginning

of

the

quarter

beginning

of

an

OLAQ

quarter

than

the

end

of

an

OLAQ

quarter
,

just

because

that's
,

generally

speaking
,

the

pacing
.

But

probably

if

you

go

look

at

our

historical

job

listings
,

it

could

be

interesting

to

know

how

well

that

matches

up

it

varies

right

okay

so

um
,

somebody's

got

through

the

interview

process
.

Speaker 1
48:14

They

you

know

you've

got

an

onboarding

process

you

put
.

Speaker 2
48:18

You

pull

that

into

place

as

well
,

and

tools

that

you

use

as

well

yeah
,

yeah
,

I

mean

we

put

just

as

much

work

in

the
.

I

mean
,

interviewing

is

just

the

beginning

of

the

process
,

right
,

you

bring
,

you're

bringing

remote

people
.

You

need

them

to

feel

like

they're

part

of

the

team

and

our

onboarding

process

takes
,

for

most

positions
,

at

least

two

weeks

of

just

very
,

very

onboarding

focused

work
.

So

you

know
,

meeting

your

team
,

understanding

the

tools
,

tools
,

understanding

how

to

work

at

olark
,

how

to

work

remotely
,

uh
.

But

you

know
,

in

a

way
,

we're

always
,

we're

all

always

onboarding
,

right
,

you're

always

like

kind

of

learning

and

growing

and

upping

your

game

and

so

that

that

doesn't

really
,

uh
,

stop

okay
,

and

for

you
,

I
,

we're

coming

close

to

the

end
.

Speaker 1
49:05

Now

we

are
.

Now
.

You've

given

us

a

lot

of

time
.

Thank

you
,

ben
.

What

do

you

see
?

What's

the

future

for

Olark
?

And

you

know

how

do

you

see
?

Yeah
,

what's

the
?

Where's

your

future

lie
?

Speaker 2
49:18

Yeah
,

sure
,

well
,

I

think

you

know

the

beginning

of

this

call
.

I

can

talk

about

this

a

little

bit
.

I

think
,

if

you

look

at

Olark's

mission
,

our

mission

is

to

make

business

human
,

and

we

have

this

live

chat

product

right

now

that

exists

in

a

world

where

a

lot

of

competition
,

I

think
,

is

very

focused

on

automation

and

AI
,

and

so

I

think

what

you'll

see

is

Olark

really
,

really

championing

the

automation

side

that

really

helps

humans

perform

better
.

I

think

where

we're

trying

to

focus

is

how

do

we

help

you

bring

your

full

self

to

work

every

day
?

How

do

we

make

sure

that

you

are

in

a

position

where

you

can

grow
,

so

you're

incentivized

to

do

a

good

job

every

day
,

right
?

So

we're
,

we're

going

to

be

the

live

chat

company

that

sort

of

takes

some

of

the

values

we've

built

internally

and

encode

them

into

our

product

in

a

way

that

makes

our

product

quite

a

bit

different

from

what

some

other

competitors

are

building
.

So

that's

sort

of

the

future

of

the

live

chat

product
.

At

the

same

time
,

we

have

this

broader

mission

and

we

see

our

mission

as

sort

of

this

championing

this

idea

of

business

humanity
.

So

you'll

see

us

launch

a

couple

of

new

products

that

are

designed

to

kind

of

help

people

sort

of

be

the

best

that

they

can

be
,

so
,

like

you

know
,

really

looking

at

things

that

people

do

well

and

help

them

do

it

even

better
.

Speaker 2
50:45

An

example

of

this

is

a

product

that

we're

about

to

launch
,

probably

in

January
.

It's

called

Dyno

Insights
.

It's

a

product

that

helps

you

pull

insight

out

of

interviews
.

For

example
,

a

lot

of

product

managers
,

journalists
,

podcasters

do

interviews

constantly

as

part

of

their

job
,

and

a

lot

of

people

inside

product

organizations

and

software

companies

actually

avoid

doing

interviews
.

All

the

people

could

get

more

insight

and

learn

more

from

those

interviews

if

they

had

tools

that

helped

them

structure

their

thinking
,

and

so

the

first

product

here

is

just

a

product

that

helps

you

conduct

verbal
,

remote

interviews

and

pull

insights

out

of

it

and

store

those

insights

for

later

consumption

to

share

within

your

org
,

because

another

thing

that

often

happens

with

interviews

is

that
,

uh
,

they

get

lost

or

they

exist

like

just

in

a

user

researcher's
,

like

local

computer

or

like

spread

out

around

google

drive
,

and

they're

just
,

they're

messy
,

and

you

might

end

up

with

a

report

here

and

there
,

but

it's

really

hard

to

go

back

to

the

source

materials
.

So

a

lot

of

uh
,

one

product

helping

people

do

better

interviews

to

get

better

insight
,

to

build

better

products
,

to

just

sort

of

generally

learn

faster
.

And

I

think

it's

one

product

that

will

be

launched

in

January
.

Speaker 2
52:16

And

then

another

product

that

we're

working

on

is

taking

a

lot

of

our

philosophy

around

customer

service

and

turning

it

into

a

set

of

courses

that

people

can

use

to

learn

and

think

about

customer

service
,

the

way

that

we

think

about

customer

service

and

the

way

it's

helped

us

build

this

successful

company
.

We

think

this

is

great

for

a

couple

of

reasons
.

One

reason

is
,

quite

honestly
,

a

lot

of

customer

service

training

out

there

is

crap
.

It's

just

not

modernized

for

what

it

means

to

be

an

enlightened

customer

service

person
.

If

you

think

about

call

center

jobs
,

they're

basically

set

up

for

you

handle

rote

stuff
.

If

you're

really

good
,

maybe

you

get

promoted

to

manage

a

bunch

of

other

people

handling

rote

stuff
.

And

we

want

to

help

people

reframe

that

role

of

customer

service

into

something

that

really

helps

produce

insight
.

It

helps

produce

employees

that

can

move

up

and

grow

within

that

organization
,

who

really

understand

that

company's

customer
.

And

in

many

ways

customer

service

can

be

a

profit

center

and

I

think

a

lot

of

times

it's

framed

as

a

cost

center
.

So

it's

sort

of

courses

that

help

reframe

the

philosophy

of

customer

service

and

not

just

like

here's

how

you

deal

with

an

unhappy

customer

or

whatever
.

There

are

elements

of

how

do

you

take

care

of

yourself

as

someone

whose

main

job

is

expressing

empathy

all

the

time
.

So

we've

launched

that

course

kind

of

internally
.

We've

done

a

beta

with

a

couple

of

other

companies

and

they've

found

it

to

be

really

good
.

So

that'll

be

cleaned

up

a

little

bit

and

relaunched

probably

in

2019
.

So

that'll

be

really

cool

too
.

Speaker 2
54:06

So

I

think

you

can

think

of

Olark

and

the

way

that

I

like

to

think

about

Olark

is

if

Fog

Creek

was

sort

of

this

developer-centric

incubator

for

all

these

great

ideas
.

They

helped

spun

out

Trello
.

They

helped

spun

out

Stack

Overflow
.

Speaker 2
54:21

Many

people

have

never

heard

of

Fog

Creek
.

That's

one

of

sack

overflow
.

Yeah
,

many

people

have

never

heard

of

fog

creek
,

and

I

want

olark

to

sort

of

be

like

the

fog

creek

of

human-centered

business
,

focusing

on
,

like

the

problems
,

the

areas

where

humans

are

really

good

at

helping

humans

doing

those
,

doing

those

Inspiring Growth Through Innovation

Speaker 2
54:36

jobs

even

better
.

And

so

I

think

where

we're

trying

to

go

is

to

be

able

to

take

that

core

business

of

olark

live

chat

and

grow

it
,

but

also

spin

out

these

really

interesting

solutions

to

other

problems

and

hopefully

inspire

more

entrepreneurs

to
.

You

know
,

take

AI

and

figure

out

how

it

can

make

humans

like

a

ton

better

rather

than

just

replace

humans
,

cause

I

feel

like
,

uh
,

one

is

a

lot

more

fun

for

all

of

us
.

Speaker 1
54:59

Well
,

ben
,

you're

inspiring

me
,

You've

inspired

me

to

even

be

on

this

call

with

you

today

and

I

just

want

to

say

thank

you

so

much

for

your

time
.

You've

given

so

much

yourself

today
.

Thank

you
,

and

yeah
,

we'll

be

keeping

a

lookout

for

uh
,

for

dino

insight

and

um

your
,

your

other

product
,

um

later

in

the

year

as

well
.

Speaker 2
55:19

So
,

thank

you

for

sure
,

alex
,

it's

been

fun
.