Can a self-taught coder turn a passion into a thriving remote business? Join us as we chat with James Haig, the director of We Sweet, who shares his fascinating journey from coding in his bedroom to co-founding a successful UK-based multimedia design consultancy. James and his creative partner Lou have leveraged their complementary skills in coding and design to land significant projects, such as the IMG Sport Video Archive, and prove the viability of remote work in a professional setting.
Get an insider’s view on the intricate dynamics of remote work at We Sweet. Discover how James and Lou balance work and life, each in their unique ways, and foster a company culture that values collaboration and flexibility. Hear about their diverse client base, ranging from schools to sports organizations, and learn how their flat company structure supports team input and innovation. This episode offers rich insights into the benefits of remote work, including its support for diverse lifestyles and extracurricular passions.
Managing and scaling a remote team comes with its own set of challenges and triumphs. James opens up about the strategies they use to align technical skills with cultural fit, the importance of self-management, and how tools like Slack and Basecamp help keep their team productive. Listen in as we explore their approaches to effective hiring, maintaining a healthy client pipeline through content marketing, and the ongoing efforts to document business processes. Whether you’re a remote work veteran or curious about its potential, James’ story offers valuable lessons and inspiration.
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Remote Work Agency Success Story
Alex Wilson-Campbell
0:00
It's
Alex
from
the
Remote
Work
Life
podcast
,
where
tech
and
marketing
professionals
with
a
shared
interest
in
remote
work
come
to
learn
from
those
who
know
the
world
of
remote
work
best
.
And
I
have
a
great
guest
with
me
today
.
I
have
James
Haig
,
who
is
a
director
of
a
multimedia
design
consultancy
in
the
UK
,
based
in
the
UK
,
a
remote
agency
,
and
I
just
wanted
to
get
James
.
I
saw
a
video
of
him
on
talking
about
how
the
business
is
growing
.
So
I
just
was
really
intrigued
myself
,
and
I
know
that
you'll
be
intrigued
and
I
know
,
as
I
said
before
,
that
James
has
got
a
lot
of
insight
,
a
lot
of
things
that
we
can
learn
from
him
.
So
I
knew
I
needed
to
have
him
on
the
on
the
podcast
.
So
,
james
,
you
are
very
,
very
welcome
.
Alex Wilson-Campbell
0:51
Thank
you
for
joining
me
,
thanks
for
having
me
excellent
and
,
as
I
always
do
,
as
I
usually
do
,
I
really
want
to
know
,
james
,
about
you
,
about
we
Sweet
as
well
,
that's
the
name
of
James's
business
.
So
I'd
like
you
,
james
,
to
talk
me
through
your
career
,
I
suppose
,
your
career
journey
,
and
how
you
got
to
present
day
and
linked
up
with
Lou
.
James Haigh
1:17
Yeah
,
so
really
kind
of
fell
into
it
At
an
early
age
,
sort
of
as
a
teenager
.
I
never
really
kind
of
left
the
house
and
I
just
found
myself
on
forums
,
kind
of
accidentally
learning
HTML
and
PHP
and
JavaScript
and
things
,
and
before
I
knew
it
I
was
kind
of
16
.
I
was
self-taught
and
I
had
all
of
these
kind
of
marketable
skills
.
I
was
still
a
kid
.
I
never
really
realized
it
was
a
marketable
skill
at
the
time
.
I
ended
up
picking
up
a
few
kind
of
small
website
projects
on
the
side
and
,
of
course
,
a
16
year
old
11
years
ago
.
They
were
absolutely
awful
,
but
I
realized
then
I
didn't
really
have
the
kind
of
creativity
or
the
design
skill
set
that
were
really
required
to
make
these
things
work
properly
.
But
I
could
code
.
So
meanwhile
Lou
was
working
with
somebody
else
.
Lou
is
a
creative
.
He
doesn't
have
any
kind
of
sort
of
coding
ability
I'm
sure
he
won't
mind
me
saying
that
but
he's
very
,
very
creative
and
a
fantastic
designer
.
He
had
previously
linked
up
with
a
developer
and
they
were
kind
of
teaming
up
together
.
They
brought
me
in
as
a
kind
of
a
kid
to
just
do
some
stuff
that
they
couldn't
really
didn't
really
have
time
for
and
just
to
kind
of
test
me
out
.
Um
,
they
ended
up
having
some
creative
differences
and
stopped
working
together
,
but
by
then
we
had
actually
had
a
few
projects
under
our
belt
,
so
it
was
a
very
easy
decision
just
to
say
,
right
,
let's
,
let's
,
let's
carry
on
,
let's
just
see
where
this
takes
us
.
I
think
we've
got
a
really
good
combination
of
lou
having
the
,
the
design
and
the
ux
experience
,
with
me
being
able
to
actually
create
this
stuff
.
James Haigh
2:54
Um
,
we
worked
together
for
about
I
guess
about
five
years
.
Um
,
lou
was
working
at
his
first
job
in
london
I
was
actually
at
uni
at
the
time
.
We
just
worked
on
the
side
,
just
picking
up
projects
here
and
there
wherever
we
could
,
through
a
combination
of
contacts
and
really
good
luck
.
I
think
we
picked
up
what
was
our
first
kind
of
serious
project
with
a
company
called
IMG
.
We
were
asked
to
create
the
IMG
Sport
Video
Archive
,
which
is
now
known
as
IMG
Replay
.
So
,
as
,
basically
,
a
couple
of
people
in
their
early
20s
meeting
these
people
saying
,
right
,
we're
going
to
create
the
premier
league
archive
,
the
wimbledon
archive
,
the
rugby
world
cup
archive
,
um
,
we
,
we
were
both
a
bit
like
whoa
.
That's
a
big
one
to
start
with
,
isn't
it
?
It
really
is
,
and
that
was
,
that
was
our
first
big
gig
,
really
,
and
still
one
of
that
,
one
of
our
biggest
to
date
.
Right
,
you
can't
,
can't
get
much
bigger
than
a
company
like
IMG
.
We
decided
at
this
point
we
should
probably
kind
of
take
this
a
bit
more
seriously
.
James Haigh
3:54
We
incorporated
the
limited
company
.
At
this
point
,
lou
quit
his
job
in
central
London
.
I
actually
left
uni
to
start
the
business
properly
.
Couldn't
really
,
had
,
no
,
no
choice
but
to
take
this
opportunity
.
Um
,
since
then
we
ended
up
being
introduced
to
other
people
in
the
sporting
world
,
other
federations
,
and
also
those
clients
that
I
was
working
with
at
kind
of
16
17
.
Some
of
those
are
still
around
today
.
In
fact
,
one
of
them
has
grown
to
be
one
of
our
biggest
clients
today
.
Um
,
working
together
on
that
basis
just
the
two
of
us
has
grown
to
be
one
of
our
biggest
clients
today
,
working
together
on
that
basis
just
the
two
of
us
for
quite
a
while
.
And
then
our
client
said
to
us
look
,
guys
,
we
love
what
you
do
,
but
we
need
more
of
it
.
You're
clearly
so
busy
,
you're
so
snowed
under
,
we
need
more
of
you
.
So
it
was
really
a
bit
of
a
terrifying
proposition
,
like
Lou
and
I
kind
of
working
from
our
you
know
,
working
remotely
Back
when
James Haigh
4:46
working
remotely
was
a
stigma
as
well
.
James Haigh
4:48
I
bet
it
was
.
Yeah
,
back
when
people
thought
working
remotely
meant
that
you
weren't
serious
or
weren't
a
proper
business
.
We
decided
that
we
don't
have
the
money
,
we
don't
have
the
inclination
to
get
an
office
,
so
we
took
on
our
first
full-time
member
of
staff
working
remotely
and
it
was
quite
interesting
for
us
to
actually
interview
someone
and
I
remember
in
the
interview
he
said
to
us
am
I
going
to
be
like
a
contractor
?
Am
I
going
to
be
freelance
?
We're
like
no
,
no
,
no
,
this
is
real
,
we're
a
real
business
.
You're
going
to
be
on
the
payroll
,
you're
just
going
to
be
working
from
your
home
rather
than
an
office
.
Um
,
and
since
then
,
yeah
,
we've
grown
the
team
a
lot
since
then
,
and
,
and
where
we
are
with
the
business
at
the
moment
is
we've
got
a
team
of
eight
people
all
working
remotely
.
Seven
are
in
the
uk
,
one
is
actually
in
portugal
,
uh
,
and
we're
just
trying
to
grow
that
whole
idea
of
of
creating
an
agency
that
does
work
with
really
serious
clients
,
um
,
and
has
those
kind
of
long-term
relationships
that
we
can
really
provide
value
for
.
Alex Wilson-Campbell
5:50
I
think
those
stigmas
are
still
there
with
some
people
.
When
you
say
you
work
from
home
,
they
say
,
oh
,
you
must
have
time
to
do
this
or
you
must
have
time
to
stick
the
food
on
and
do
some
washing
.
Alex Wilson-Campbell
6:00
I
well
,
actually
I
have
an
office
and
I
completely
separate
my
office
from
my
chores
at
home
,
sort
of
thing
.
So
yeah
,
there
is
still
a
stigma
.
But
I
guess
back
then
I
think
,
because
remote
work
now
is
so
much
more
in
the
spotlight
now
than
it
was
,
then
the
stigmas
are
sort
of
being
debunked
.
I
suppose
you
could
say
so
.
When
did
you
employ
your
first
other
remote
team
member
?
James Haigh
6:29
He's
been
with
us
for
about
three
years
now
,
so
Lou
and
I
were
operating
just
as
the
two
of
us
for
quite
some
time
before
we
took
on
our
first
full-time
employee
.
Yeah
,
he's
been
with
us
for
about
three
years
.
Alex Wilson-Campbell
6:39
Okay
,
and
I'm
intrigued
as
well
,
actually
,
why
the
name
?
We
Are
Sweet
.
Where
did
that
come
from
?
James Haigh
6:45
It's
a
long
and
very
uninteresting
story
,
if
I'm
honest
.
So
even
like
10
years
ago
,
all
of
the
good
domains
were
taken
,
all
of
the
good
limited
company
names
were
taken
,
and
Lou
and
I
sat
probably
for
about
three
days
and
we
got
to
a
point
where
we
were
just
going
through
the
dictionary
and
just
opening
pages
.
We
kind
of
decided
we
liked
the
we
are
thing
,
so
like
we
are
something
.
We
thought
that
was
quite
cool
at
the
time
,
um
,
and
we
were
just
shouting
out
words
honestly
,
we're
doing
this
for
days
.
We
would
come
up
with
something
we
like
check
if
the
domain
is
available
.
So
frustrating
.
And
then
someone
in
the
room
,
um
,
just
shouted
sweet
,
we're
like
.
Oh
,
we
are
sweet
,
that
could
work
.
Alex Wilson-Campbell
7:25
Is
the
domain
available
.
James Haigh
7:27
We
expected
it
to
be
gone
,
but
it
was
there
and
that
was
it
.
We
just
didn't
want
to
spend
any
longer
thinking
of
company
names
.
We
get
a
lot
of
people
talking
about
it
,
though
.
Alex Wilson-Campbell
7:38
I
think
it's
fairly
unique
.
Well
,
I
think
it's
good
when
you
get
people
talking
about
it
,
because
it
has
that
certain
amount
of
curiosity
to
it
.
But
I
mean
,
it
tells
me
that
you
know
we're
in
a
good
place
,
we
know
what
we're
doing
.
We're
not
.
We
know
what
we're
all
about
.
You
know
we
deliver
.
That's
what
it
says
to
me
anyway
.
James Haigh
7:56
So
yeah
,
that's
brilliant
,
that's
that's
exactly
what
I
wanted
to
say
,
so
,
yeah
,
I
like
the
name
,
I
like
it
.
Alex Wilson-Campbell
8:03
So
you've
got
eight
in
the
team
.
You've
got
,
um
,
you're
all
remote
uk
and
portugal
,
um
,
what
is
the
?
What's
the
?
I
suppose
what's
the
makeup
of
your
team
,
because
I'm
assuming
that
you
know
you've
got
designers
,
you've
got
developers
,
etc
yeah
,
we're
predominantly
deaf
.
James Haigh
8:22
Um
,
so
there's
lou
and
I
.
We're
directors
.
Uh
,
both
of
us
are
based
in
the
southeast
of
the
uk
,
so
lou
and
I
do
see
each
other
face
to
face
probably
a
couple
of
times
a
week
.
We're
always
in
and
out
of
london
meeting
clients
.
Um
,
then
we've
got
,
um
,
we've
got
ash
,
we've
got
jake
,
we've
got
james
full-time
developers
um
,
they're
scattered
across
the
uk
.
Um
,
they're
really
fantastic
guys
.
They've
really
kind
of
got
the
whole
um
,
the
,
the
whole
culture
that
we're
trying
to
create
,
and
they
really
get
what
we're
doing
.
Um
,
we've
got
another
james
.
So
,
yeah
,
you
,
you
did
count
right
.
That
is
three
Jameses
,
so
affectionately
known
as
JT
.
He's
our
project
coordinator
.
He's
our
most
recent
hire
.
James Haigh
9:04
Lou
and
I
found
that
we
were
doing
so
much
of
the
business
development
,
so
much
of
the
marketing
,
so
much
of
the
sales
.
We
just
didn't
have
time
to
coordinate
projects
and
make
sure
things
are
happening
on
time
.
With
web
projects
and
systems
,
there
are
so
many
dependencies
.
There
are
so
many
kind
of
little
answers
that
you
need
.
You
always
need
to
chase
the
client
,
you
always
need
to
make
sure
that
you've
got
absolutely
everything
you
need
for
the
project
and
,
in
all
honesty
,
things
were
just
slipping
through
.
Lou
and
I
weren't
effective
at
it
because
we
were
trying
to
do
too
much
.
So
we
realized
that
we
need
someone
whose
sole
responsibility
is
just
to
make
sure
that
the
machine
works
,
that
the
machine
is
constantly
delivering
,
that
clients
get
chased
and
clients
understand
what's
going
on
.
James Haigh
9:43
So
JT
is
a
non-technical
person
,
but
we
found
that
also
to
be
really
good
,
because
as
developers
,
and
being
one
myself
,
I
find
that
I
often
kind
of
when
I'm
testing
my
own
work
,
I
find
that
I
just
don't
notice
things
that
might
be
wrong
or
something
might
be
wrong
and
I'll
be
like
oh
yeah
,
that's
because
of
that
thing
in
JavaScript
and
that's
fine
.
But
a
non-technical
person
will
say
,
yeah
,
but
that's
wrong
,
you
need
to
fix
that
,
which
is
absolutely
brilliant
.
Then
we've
got
Nick
.
He's
a
non-exec
director
.
We've
been
working
with
Nick
for
a
couple
of
years
.
He
basically
just
we
meet
up
with
Nick
once
a
month
or
so
.
We'll
talk
to
Nick
about
where
we
are
.
We
joke
that
he's
a
bit
of
a
kind
of
a
business
therapist
.
James Haigh
10:28
Lou
and
I
just
get
our
thoughts
out
in
the
open
.
He's
a
bit
of
a
coach
.
He's
a
bit
of
a
mentor
and
he's
really
helped
us
to
get
from
where
we
were
maybe
three
years
ago
with
one
,
maybe
two
full
time
people
,
to
where
we
are
now
.
So
Nick
has
been
absolutely
brilliant
.
And
then
we've
got
Helen
,
who's
our
part
time
bookkeeper
.
She's
the
one
that's
in
Portugal
.
I
can't
actually
remember
the
last
time
I've
seen
Helen
face
to
face
.
She's
absolutely
brilliant
,
she's
semi-retired
.
But
she
,
she's
absolutely
brilliant
.
Uh
,
she's
semi-retired
.
Alex Wilson-Campbell
10:57
She
does
bookkeeping
for
a
couple
of
small
businesses
,
um
,
and
just
has
it
fit
around
her
lifestyle
,
which
is
perfect
for
us
sounds
good
to
me
,
and
I
I
mean
again
,
remote
work
is
is
the
main
theme
of
this
,
and
you've
got
,
it
seems
to
me
and
I'm
sure
this
is
not
the
case
,
but
you've
got
,
you've
put
together
a
team
of
eight
pretty
sort
of
um
,
is
it
?
I
mean
,
I'm
sure
there's
been
friction
there
,
I
suppose
,
when
,
because
obviously
hiring
is
is
not
an
easy
thing
to
do
,
but
it
seems
like
you've
,
you've
built
something
and
you're
building
something
that's
very
,
uh
,
you
know
,
is
delivering
on
what
you
,
what
you
wanted
um
is
you
.
You
put
together
a
team
of
people
who
work
together
well
as
well
,
I'm
assuming
as
well
,
because
you
obviously
getting
all
these
,
these
clients
through
as
well
.
So
,
from
your
respect
,
uh
,
james
,
what
effect
has
has
remote
working
had
on
on
your
life
?
I
mean
,
I
don't
know
if
you
could
speak
for
your
team
as
well
,
but
what
,
yeah
,
yeah
,
um
.
So
so
for
me
.
James Haigh
11:58
I'll
be
honest
,
I've
never
really
known
anything
different
.
Um
,
I
,
I
guess
I'm
I'm
kind
of
fortunate
that
this
is
something
I
maybe
take
for
granted
.
Remote Work Business Development Organic Growth
James Haigh
12:07
Um
,
in
my
sort
of
10-year
career
,
I've
never
I've
never
worked
for
somebody
,
I've
never
worked
in
an
office
,
so
I've
just
kind
of
had
to
figure
it
out
.
Um
,
I
remember
back
at
uni
,
before
Lou
and
I
landed
the
big
project
,
we
were
still
working
on
things
on
the
site
.
So
I
was
working
on
a
degree
and
also
working
with
Lou
being
at
uni
.
My
desk
was
in
my
bedroom
and
I
found
it
so
difficult
to
switch
off
.
I
was
just
constantly
stressed
.
I'd
be
laying
in
bed
just
looking
at
my
computer
,
thinking
I
need
to
get
that
work
done
.
I'd
be
laying
in
bed
just
looking
at
my
computer
,
thinking
I
need
to
get
that
work
done
.
So
for
me
I
found
that
having
an
office
like
yourself
is
so
,
so
important
,
so
that
when
I'm
done
in
the
evening
I
close
the
door
and
then
I'm
kind
of
back
home
.
Psychologically
it's
really
,
really
important
.
Lou
has
his
home
office
in
his
lounge
.
James Haigh
12:52
He
doesn't
struggle
with
that
like
I
do
,
and
so
I
think
everyone
treats
it
slightly
differently
.
Everyone
has
their
own
way
of
kind
of
working
more
effectively
remotely
.
We've
got
someone
our
first
employee
.
He
was
a
new
dad
when
he
joined
us
,
so
it
worked
really
well
for
him
because
he
was
able
to
help
with
childcare
but
also
still
able
to
hold
down
a
full-time
job
and
still
sort
of
do
what
he
wants
to
do
.
We've
got
someone
who
plays
in
a
brass
band
.
He
often
has
music
lessons
,
sometimes
during
the
day
.
He
sometimes
has
gigs
where
he'll
need
to
kind
of
be
away
on
a
weekday
.
Absolutely
fine
,
like
crack
on
.
We're
so
happy
for
people
to
kind
of
have
a
life
.
I
don't
want
people
to
work
for
we
Are
Sweet
and
think
that
they
can't
do
other
things
.
And
yeah
,
we've
got
someone
who
plays
football
on
Monday
afternoon
.
Yeah
,
absolutely
fine
.
We
really
encourage
people
to
have
a
life
and
do
things
as
well
as
working
for
us
.
Alex Wilson-Campbell
13:48
So
you
know
,
in
that
sense
,
I
mean
,
I
think
a
lot
of
people
like
remote
work
because
of
that
flexibility
,
obviously
,
like
we
all
get
our
work
done
,
we
all
have
our
plans
and
our
schedules
inside
of
work
,
we
get
it
done
.
But
it
sounds
like
you're
very
much
into
supporting
the
extracurricular
things
that
that
people
do
,
and
parenting
actually
also
is
another
common
thread
that
comes
into
the
reasons
why
people
take
up
remote
work
,
and
you're
supporting
that
as
well
,
which
is
,
it
sounds
wonderful
to
me
and
yeah
,
absolutely
you've
got
to
,
and
the
whole
culture
we're
trying
to
create
here
is
that
we're
all
part
of
the
same
team
.
James Haigh
14:27
You
know
,
like
it's
not
Lou
and
I
cracking
a
whip
,
it's
not
anything
like
that
.
We're
just
all
trying
to
achieve
really
good
stuff
.
We're
just
trying
to
deliver
really
great
projects
for
really
great
clients
and
just
keep
everyone
happy
,
and
that's
the
team
included
.
We've
got
a
really
well
,
we're
only
a
small
team
anyway
,
but
we've
got
a
flat
structure
.
So
if
anyone
wants
to
shout
up
about
something
anyone's
got
any
opinion
on
how
we
could
maybe
do
things
better
we
really
encourage
it
.
James Haigh
14:51
We
want
everyone
to
feel
like
a
core
part
of
the
team
because
they
are
and
um
,
we
want
everyone
to
feel
like
a
core
part
of
the
team
,
because
,
because
they
are
,
and
do
you
get
I
mean
,
you
mentioned
you're
meeting
,
meeting
lou
,
did
you
say
?
Uh
,
every
two
,
every
couple
of
weeks
?
Uh
,
it
depends
.
It
depends
sort
of
like
we'll
have
week
weekly
stints
where
we're
sort
of
in
london
every
single
day
.
We're
meeting
clients
every
day
,
or
we've
got
strategy
planning
sessions
every
day
.
Um
,
I
don't
think
I've
seen
him
at
all
this
week
,
though
.
No
,
I
don't
think
we
are
due
to
see
each
other
this
week
at
all
.
So
it
really
depends
on
what's
on
at
the
time
in
terms
of
projects
,
sales
,
meetings
,
planning
sessions
.
Alex Wilson-Campbell
15:25
It's
really
sporadic
and
tell
me
I
mean
IMG
that
one's
a
pretty
impressive
starting
client
.
Really
good
,
that's
one
of
my
favourites
,
actually
,
in
terms
of
business-wise
.
What
?
Well
,
what's
your
client
base
looking
at
right
now
?
Do
you
have
clients
similar
to
IMG
or
is
it
just
a
mixture
?
James Haigh
15:45
We've
got
clients
across
many
,
many
different
industries
and
some
clients
kind
of
question
us
on
that
as
well
.
They
say
,
well
,
how
have
you
honed
in
on
a
specific
industry
?
James Haigh
15:54
But
I
think
it's
really
good
that
we're
across
many
the
lessons
we
learn
from
different
industries
.
We
can
then
apply
it
to
others
.
So
,
for
example
,
we
work
with
the
biggest
home
care
franchisor
in
the
UK
.
In
fact
,
they're
the
client
that
were
working
with
me
back
when
I
was
16
,
17
.
We've
grown
with
them
.
They're
absolutely
amazing
now
.
Now
,
um
,
so
we
work
in
home
care
,
we
work
in
school
.
Um
,
we
,
we
work
in
the
charity
sector
.
We
went
to
rwanda
,
um
,
just
just
seeing
what
the
egers
trust
are
up
to
with
their
peace
building
activities
.
That
was
really
interesting
.
Uh
,
we
work
with
a
yoga
studio
.
We
,
we
work
with
a
facilities
management
company
and
we
do
everything
from
kind
of
web
and
landing
pages
all
the
way
through
to
full
integrated
business
systems
with
these
guys
.
James Haigh
16:42
But
yeah
,
what
we
learn
from
home
care
,
some
of
the
ways
that
they
deal
with
maybe
their
incoming
leads
,
we
can
then
apply
that
to
sport
,
we
can
then
apply
that
to
charity
or
elsewhere
.
Alex Wilson-Campbell
16:53
The
principles
of
good
design
,
good
ux
,
good
development
really
can
carry
across
any
industry
no
,
it's
like
I
mean
,
it's
a
wonderful
story
and
it
sounds
like
I
mean
we're
going
to
come
on
to
this
a
bit
later
,
but
it
sounds
like
you're
in
a
period
as
well
of
of
of
growing
yourselves
as
well
.
Um
,
in
terms
of
it
sounds
like
there's
some
changes
in
the
foot
,
in
the
in
the
offing
,
so
I'm
going
to
talk
about
that
in
a
little
while
.
But
one
question
actually
that's
just
sprung
to
mind
,
um
,
because
there's
lots
of
people
within
the
remote
,
like
wildlife
community
who
who
are
managers
themselves
,
um
,
and
or
they
are
setting
up
their
own
businesses
or
,
you
know
,
in
the
,
in
the
startup
phase
of
their
business
,
um
,
and
the
question
that
I
get
asked
quite
a
lot
is
is
about
business
development
and
getting
clients
through
.
How
,
what's
your
approach
to
business
development
?
James Haigh
17:46
that's
just
a
really
good
and
it
does
it
does
kind
of
link
into
what
we're
talking
about
with
growing
as
well
and
I'll
be
honest
,
it's
all
been
completely
organic
.
We've've
been
so
,
so
lucky
.
Until
about
two
or
three
months
ago
we
were
proud
maybe
wrongly
as
well
to
have
said
that
we've
never
spent
a
penny
on
marketing
.
That's
changed
now
.
But
,
yeah
,
it's
all
been
completely
organic
.
And
by
organic
I
don't
necessarily
mean
going
to
things
like
BNI
meetings
or
those
breakfast
mornings
,
but
by
organic
I
mean
we've
worked
with
companies
like
IMG
,
atp
,
media
,
homestead
,
senior
Care
,
the
sort
of
really
big
players
in
their
industry
,
and
just
our
name
has
been
passed
around
and
I
guess
we're
really
fortunate
to
have
had
those
initial
kind
of
clients
come
to
us
and
be
able
to
sort
of
tell
those
stories
about
those
success
stories
.
Effective Hiring for Remote Work
James Haigh
18:37
We're
now
at
a
point
where
we're
trying
to
grow
the
business
.
James Haigh
18:39
We
are
growing
the
business
.
Our
team
has
doubled
in
size
in
the
last
year
.
We're
still
getting
those
organic
referrals
and
we're
still
working
with
those
fantastic
clients
.
But
we
found
that
in
order
to
keep
the
machine
moving
and
keep
new
work
coming
in
,
keep
the
pipeline
looking
healthy
,
we've
started
doing
things
like
the
video
that
you
saw
and
like
sort
of
sponsored
posts
.
There's
a
lot
more
content
marketing
going
on
as
well
.
So
,
yeah
,
to
answer
your
question
,
very
,
very
organic
up
until
very
,
very
recently
,
and
we're
finding
that
the
results
are
really
interesting
from
the
video
and
the
content
that
we're
putting
out
.
Um
,
it
will
never
,
ever
lead
to
somebody
saying
hey
guys
,
I'd
like
to
give
you
x
amount
of
money
to
do
this
.
It's
all
.
It's
always
the
network
in
the
,
the
sort
of
creating
,
creating
sort
of
relationships
with
people
and
understanding
them
and
them
understanding
you
.
Alex Wilson-Campbell
19:31
It's
always
about
the
long
game
and
lou
,
I
think
,
mentioned
something
in
a
post
.
I
think
it
was
a
post
that
I
read
I
can't
remember
if
it
was
on
your
website
or
if
it
was
on
LinkedIn
.
He
said
something
along
the
lines
of
you're
taking
to
a
larger
market
and
and
and
scaling
up
what
.
What
does
he
mean
by
that
and
what
?
What
are
you
guys
planning
?
James Haigh
19:50
um
.
So
I
,
I
guess
,
we
we
need
more
clients
who
doesn't
right
.
We're
always
looking
,
looking
for
more
interesting
opportunities
so
that
we
can
do
what
we've
done
for
people
so
far
on
a
bigger
level
,
for
more
people
,
for
bigger
clients
.
We
want
to
grow
our
team
.
We
never
want
to
be
a
team
of
sort
of
50
,
100
people
.
I
think
we're
going
to
be
fairly
happy
when
we're
sort
of
15
max
no-transcript
.
Alex Wilson-Campbell
20:36
I
think
it
was
Lou
,
actually
,
who
might
mention
this
.
You've
been
documenting
over
the
last
two
years
certain
aspects
of
your
business
.
Could
you
tell
us
more
about
that
as
well
?
James Haigh
20:47
Yeah
,
and
we
are
so
not
done
,
we
are
so
far
from
being
finished
.
So
I
guess
,
when
it
was
Lou
and
I
,
everything
was
in
our
head
.
We
never
really
had
to
write
anything
down
.
Alex Wilson-Campbell
20:58
Lou
would
deal
with
what
he
was
dealing
with
,
I
would
deal
with
what
I
was
dealing
with
.
James Haigh
21:00
We'd
catch
up
to
make
sure
everything's
good
,
all
brilliant
.
When
Jake
joined
us
,
there
was
so
much
in
my
head
and
in
Lou's
head
that
we
needed
we
needed
to
bring
jake
on
board
,
and
they
needed
to
understand
how
we
do
things
,
our
coding
standards
,
how
we
talk
to
clients
,
what
our
process
looks
like
.
Um
,
when
it
was
just
jake
,
it
was
really
easy
.
We
just
sat
in
a
room
for
a
couple
of
days
and
he
just
absorbed
that
information
.
But
as
we've
grown
and
we've
taken
sort
of
four
more
people
on
over
the
last
year
or
so
,
we
found
that
I
,
I
don't
I'm
not
necessarily
effective
having
that
conversation
so
so
many
times
and
and
in
the
world
of
development
as
well
,
there
are
so
many
intricate
things
it
could
be
down
to
why
have
you
used
that
particular
interface
on
that
class
or
something
like
that
,
which
I'm
never
,
probably
not
even
going
to
remember
,
but
certainly
never
even
going
to
have
a
chat
with
somebody
?
James Haigh
21:49
about
what
we're
onboarding
them
.
Our
approach
is
to
write
down
as
much
as
possible
whether
it's
company
process
,
whether
it's
sales
process
,
whether
it's
our
brand
toolkit
and
make
those
resources
available
to
people
and
share
as
much
information
within
the
company
as
possible
.
So
when
somebody
new
joins
,
yes
,
we
have
an
onboarding
process
,
but
when
they
have
specific
questions
about
specific
things
,
I
can
point
them
towards
the
documentation
.
If
the
documentation
is
incomplete
,
we
will
complete
it
.
Quite
a
lot
of
the
time
I
will
ask
them
to
do
it
because
they
have
more
knowledge
on
it
than
me
at
that
point
.
James Haigh
22:25
I
think
when
you
work
in
an
office
it's
very
easy
to
just
go
to
someone's
desk
and
ask
a
question
and
then
that
question
kind
of
gets
lost
.
No
one
else
knows
the
answer
to
that
question
,
because
that's
just
a
conversation
between
two
people
.
We
really
want
to
avoid
that
here
at
.
We
are
sweet
and
we
want
to
make
it
so
.
Knowledge
and
information
is
available
to
everyone
in
the
business
,
and
everything
is
across
every
project
as
well
.
Everything
is
available
to
absolutely
everybody
,
except
for
the
,
you
know
,
the
things
that
need
to
be
sensitive
.
Alex Wilson-Campbell
22:54
Yeah
,
and
it's
,
it's
,
it's
.
It's
important
,
like
you
said
,
documentation
and
making
sure
that
everybody
knows
.
I
suppose
you're
all
going
down
the
same
sort
of
pathway
,
doing
things
to
a
similar
standard
,
to
similar
sort
of
well
,
just
adhering
to
similar
standards
.
But
the
fact
that
you've
got
every
you're
sort
of
getting
everybody
else
involved
with
this
,
with
this
documentation
,
makes
them
feel
as
though
they
have
that
you
know
,
they're
really
sort
of
uh
,
involved
in
what's
going
on
and
they
have
a
stake
in
what
you're
doing
,
so
that
that
it
sounds
brilliant
to
me
.
So
,
um
,
you've
taken
on
eight
people
so
far
.
I'm
always
interested
in
the
because
one
thing
,
that
one
question
that
people
and
when
I
say
people
I
mean
hiring
managers
of
remote
businesses
,
even
CEO
level
they're
all
trying
to
think
of
ways
to
attract
people
.
They
all
have
their
own
,
I
guess
,
challenges
when
it
comes
to
attracting
people
.
What's
your
process
when
you're
hiring
,
and
have
you
had
any
sort
of
big
challenges
yourself
when
it
comes
to
that
?
James Haigh
24:03
Hiring
is
probably
our
biggest
challenge
.
It's
really
really
tough
.
We
used
to
do
it
ourselves
.
We
had
a
few
kind
of
recruiters
reach
out
to
us
but
really
,
all
in
all
honesty
,
all
they
did
was
just
throw
cvs
us
and
see
what
stuck
.
Um
,
they
didn't
really
get
what
we
were
about
.
They
didn't
get
the
remote
thing
.
They
didn't
get
that
.
We're
really
trying
to
be
serious
about
this
.
I'm
working
with
really
really
good
clients
despite
the
fact
we're
remote
,
as
if
that's
even
a
thing
.
James Haigh
24:32
So
,
after
some
fairly
frustrating
experiences
with
recruiters
,
lou
and
I
decided
to
just
do
ourselves
,
with
mixed
results
.
We
interviewed
quite
a
lot
of
people
.
A
lot
of
them
didn't
get
what
we
were
about
,
didn't
get
the
culture
,
didn't
get
what
we
were
trying
to
create
and
don't
get
me
wrong
,
we've
got
our
great
team
now
,
but
there
have
been
other
people
come
and
go
along
the
way
as
well
.
I
mean
,
we've
not
just
arrived
here
painlessly
.
It's
been
quite
a
long
,
painstaking
process
.
However
,
I
must
say
that
,
when
it
comes
to
recruiting
developers
,
we
found
an
absolutely
fantastic
recruiter
who
completely
gets
us
,
completely
gets
our
business
.
James Haigh
25:14
Fantastic
recruiter
who
completely
gets
us
,
completely
gets
our
business
,
does
a
lot
of
remote
hiring
as
well
,
and
his
approach
is
a
bit
different
to
other
recruiters
we've
worked
with
.
He
won't
send
us
a
candidate
unless
he
knows
that
they
are
the
candidate
for
us
.
So
rather
than
getting
10
CVs
through
a
day
,
it
might
take
him
three
weeks
to
give
us
one
CV
,
but
actually
,
day
it
might
take
him
three
weeks
to
give
us
one
cv
.
Um
,
but
actually
the
hires
we've
made
from
him
have
been
the
people
the
only
people
he
said
,
the
only
people
he
sent
we've
taken
on
.
They've
been
absolutely
brilliant
.
James Haigh
25:40
Um
,
and
speaking
to
him
about
the
recruitment
process
as
well
um
,
he
does
a
lot
of
remote
hiring
,
but
,
but
,
but
not
it's
not
exclusively
remote
.
He
does
,
he
does
,
he
does
recruit
for
a
lot
of
office-based
companies
.
And
something
he
said
to
me
which
really
resonated
was
if
I'm
talking
to
a
candidate
and
all
they
talk
about
is
the
fact
it's
remote
,
and
they
talk
about
the
fact
they
can
work
from
their
bed
,
in
their
pajamas
or
anything
like
that
if
if
they
if
they
mention
anything
like
that
and
really
make
a
big
deal
out
of
it
,
then
they're
not
for
you
.
James Haigh
26:12
Um
,
the
,
the
people
that
we've
taken
on
from
from
james
the
recruiter
,
are
people
that
have
said
yeah
,
that's
great
,
um
,
but
can
you
tell
me
more
about
the
role
,
please
?
Um
,
and
they're
the
people
that
have
actually
um
found
remote
working
most
effective
for
them
yeah
,
it's
,
it's
again
.
Alex Wilson-Campbell
26:30
It's
one
of
those
things
that
I
hear
a
lot
a
number
of
times
from
from
people
like
yourself
,
james
,
is
that
people
again
,
it's
this
whole
stigma
of
remote
work
,
I
think
,
where
they
immediately
in
their
mind
,
they
just
think
about
,
like
you
said
,
working
at
home
in
their
pajamas
and
,
yeah
,
you
know
rather
than
the
actual
culture
of
your
business
,
your
mission
,
you
know
the
clients
that
you
have
,
you
know
where
you're
going
to
be
in
the
next
x
number
of
years
,
what
your
ambitions
.
That
they
don't
think
about
those
things
initially
.
It's
just
,
oh
,
remote
work
.
I'd
love
to
do
that
,
you
know
exactly
.
It's
not
the
way
to
go
.
So
I'm
glad
you
reiterated
that
message
Remote Team Management and Culture
Alex Wilson-Campbell
27:07
.
Um
,
and
in
terms
of
okay
,
so
you
have
a
recruiter
who
introduces
you
to
people
,
but
then
,
from
your
standpoint
and
you
talked
about
culture
as
well
you're
building
this
culture
.
I
don't
know
if
you're
documenting
any
parts
of
your
culture
and
all
that
sort
of
thing
,
but
how
do
you
identify
people
who
you
think
are
going
to
really
sort
of
thrive
with
?
We
Are
Sweet
.
James Haigh
27:35
I
think
it's
really
a
cultural
thing
.
Um
,
I
I
mainly
deal
with
recruiting
developers
,
so
as
,
as
far
as
I'm
concerned
,
if
,
if
you
pass
the
tests
and
if
I
look
at
the
code
and
it's
good
and
and
you'll
kind
of
answer
all
the
technical
questions
correctly
,
I'm
happy
with
that
person
as
a
developer
,
um
.
But
then
it
really
comes
down
to
culture
.
It
comes
down
to
understanding
that
,
yes
,
it's
a
remote
team
,
but
it's
,
but
it's
it's
real
per
se
,
like
we're
a
serious
company
.
Um
,
it's
also
understanding
that
we
need
to
pull
together
,
um
,
and
yeah
,
you
might
be
able
to
have
Monday
afternoon
off
,
but
if
you've
got
a
deadline
on
Friday
,
you
need
to
meet
that
deadline
.
It's
about
understanding
that
we're
all
working
towards
the
same
goal
and
actually
the
people
we've
taken
on
in
fact
everybody
this
is
their
first
remote
role
.
James Haigh
28:22
So
everybody's
come
from
that
kind
of
really
,
really
sort
of
highly
structured
,
infantised
sort
of
office
environment
,
and
some
people
have
kind
of
dealt
with
it
in
different
ways
as
well
.
We've
got
a
couple
of
people
that
really
just
want
to
work
nine
till
five
and
that's
fine
.
We've
got
someone
who
sometimes
shows
up
at
11am
,
sometimes
shows
up
at
6am
.
I've
no
idea
why
.
It's
really
not
my
problem
.
As
long
as
the
work
gets
done
done
,
I'm
completely
happy
with
it
.
Yeah
,
people
definitely
mold
their
own
experience
when
they're
working
remotely
.
I
think
it's
sometimes
tricky
to
identify
how
that's
going
to
play
out
as
well
,
especially
if
you're
hiring
people
that
have
come
from
office
based
roles
.
James Haigh
29:08
They
don't
really
know
anything
other
than
the
nine
till
five
.
So
some
people
kind
of
they
really
kind
of
go
for
the
whole
flexibility
thing
,
like
on
week
one
.
They're
like
great
,
I
can
start
at
midday
and
I
can
finish
at
9
pm
.
Normally
it's
not
really
.
It
doesn't
end
up
being
quite
that
extreme
.
We're
all
on
at
roughly
the
same
time
each
morning
,
with
a
couple
of
exceptions
,
and
we
all
finish
roughly
the
same
time
in
the
evening
as
well
.
I
think
as
a
leader
,
it's
really
important
to
lead
by
example
as
well
.
James Haigh
29:40
I
had
a
stint
quite
recently
where
I
was
working
far
too
many
hours
in
the
day
.
I
was
on
before
everyone
and
I
was
off
after
everyone
else
,
and
I
thought
I
really
need
to
put
a
stop
to
this
.
I
don't
want
the
team
thinking
that
that's
what
we
do
and
we
are
sweet
.
It
was
just
purely
the
fact
that
I
had
personally
taken
on
way
more
than
I
could
handle
and
I
was
dealing
with
that
in
the
only
way
I
knew
how
,
which
was
just
get
it
done
.
But
actually
now
I'm
at
a
much
more
sensible
point
for
me
personally
,
where
I'm
yeah
,
I'm
starting
between
eight
and
nine
and
I'm
finishing
between
five
and
six
,
which
is
good
for
me
.
It's
how
I
work
.
I
don't
want
the
team
seeing
Lou
and
I
,
or
other
members
of
the
team
,
online
all
hours
of
the
day
.
I
don't
want
them
thinking
that
that's
what
we
expect
from
them
.
Alex Wilson-Campbell
30:23
It's
not
and
then
,
obviously
,
managing
the
team
is
something
that
,
as
it's
as
the
team
grows
,
becomes
,
I
guess
,
more
of
a
challenge
for
you
as
well
.
I
mean
,
it
always
helps
when
you
find
the
right
person
,
because
I
suppose
much
of
remote
work
,
as
you've
alluded
to
,
is
self-managing
.
But
are
there
aspects
of
how
you
are
,
there
things
that
you
do
,
tools
that
you
use
to
sort
of
manage
your
team
?
James Haigh
30:52
Yeah
,
so
different
people
respond
to
different
things
as
well
,
and
again
,
even
more
so
remotely
,
I
think
.
I
mean
we've
got
one
person
in
particular
,
absolutely
fantastic
developer
.
But
I'm
not
surprised
if
I
don't
get
a
message
back
from
him
within
maybe
an
hour
or
two
after
messaging
him
.
And
that's
not
because
he's
not
there
or
because
he's
skiving
off
.
That's
probably
because
he's
got
Slack
set
to
DND
and
he's
just
so
focused
on
what
he's
doing
.
And
fantastic
,
like
Slack
said
to
DND
,
and
he's
just
so
focused
on
what
he's
doing
.
And
fantastic
,
like
,
why
should
I
interrupt
you
from
the
work
you're
doing
for
me
?
Like
,
absolutely
,
people
want
to
be
managing
different
ways
.
Some
people
need
a
bit
more
hand-holding
than
others
,
which
is
absolutely
fine
.
Our
project
coordinator
has
been
really
good
at
this
because
he
has
a
management
background
as
well
.
So
he's
come
in
and
he's
actually
learned
about
how
everyone
works
and
how
to
manage
them
most
effectively
.
He
knows
what
the
deadlines
are
,
he
knows
what
the
requirements
are
and
he's
been
really
effective
at
doing
that
.
James Haigh
31:47
In
terms
of
other
things
we
do
to
manage
the
team
,
we
try
and
meet
up
as
regularly
as
possible
.
So
the
core
we
call
it
the
production
team
the
designers
and
the
developers
,
and
the
call
it
,
the
production
team
,
the
designers
and
the
developers
and
the
coordinator
um
,
we're
the
production
team
are
based
in
the
uk
,
um
,
so
we'll
normally
meet
up
.
It's
normally
london
,
but
we
have
been
to
other
places
.
Um
,
it
will
just
be
a
day
thing
,
it
will
be
during
the
week
.
Um
,
meet
up
,
do
a
fun
activity
like
junkyard
golf
or
something
like
that
.
Um
,
we'll
go
out
for
a
couple
of
drinks
,
um
,
and
and
just
just
see
each
other
face
to
face
,
shake
hands
and
just
get
to
know
each
other
as
like
human
beings
rather
than
just
people
behind
a
screen
.
James Haigh
32:30
Um
,
because
when
you're
talking
,
like
talking
about
software
,
we
use
slack
for
im
,
we
use
mondaycom
for
some
internal
processes
,
we
use
basecamp
for
client
comms
,
we
use
OneDrive
for
sharing
documents
.
James Haigh
32:42
You
know
,
we
use
all
the
tools
,
all
of
the
cloud-based
stuff
that
should
be
used
,
but
it's
very
easy
to
look
at
a
Slack
window
and
all
you're
seeing
is
text
and
a
little
avatar
of
someone
and
kind
of
forget
that
there's
a
person
there
.
So
that's
why
we
find
it
really
important
to
have
these
team
meetups
,
and
not
just
internally
within
the
team
as
well
.
Even
for
me
with
clients
,
when
I'm
just
reading
somebody's
email
,
I
kind
of
forget
that
there's
a
person
there
and
there's
a
real
kind
of
a
business
objective
that
we're
trying
to
achieve
together
with
that
client
.
So
,
similarly
with
clients
,
we
try
and
meet
clients
as
much
as
possible
possible
.
We
we
like
,
we
get
invites
to
their
christmas
parties
and
their
conferences
and
we
always
go
um
,
even
if
there's
not
a
direct
business
outcome
,
just
because
you
need
to
see
those
people
you
,
you
need
to
understand
who
you're
working
with
.
There's
a
real
personal
element
to
it
well
.
Alex Wilson-Campbell
33:29
You've
answered
my
next
question
actually
as
well
,
because
it's
it
sounds
like
you
know
obviously
your
team
is
,
is
naturally
you
as
well
,
as
a
leader
,
are
naturally
inclined
to
work
remotely
,
because
you
know
you've
got
those
aspects
of
meeting
and
socializing
,
and
not
just
with
your
clients
,
but
with
your
um
,
with
your
team
as
well
,
and
managing
people
based
on
on
how
they
like
to
be
managed
as
well
,
rather
,
rather
than
just
a
one
way
of
doing
things
.
So
sounds
good
,
and
if
you're
listening
to
this
well
,
I
know
you're
listening
to
this
Well
I
think
it's
something
that
just
to
really
really
take
on
board
as
a
manager
that
you
can't
manage
people
,
everybody
in
the
same
way
.
You
have
to
keep
in
touch
with
your
team
,
you
have
to
keep
in
touch
with
your
clients
,
your
team
.
You
have
to
keep
in
touch
with
with
your
clients
and
you
can't
just
have
a
head
down
mentality
when
it
comes
to
work
.
You
have
to
be
,
you
know
,
have
to
have
your
eyes
open
to
what's
going
on
around
you
and
opportunities
and
and
growth
and
all
that
sort
of
thing
.
So
it's
all
great
there
from
James
.
Alex Wilson-Campbell
34:33
And
one
question
I
always
ask
,
james
,
because
I
was
speaking
to
Nick
Francis
,
who's
the
CEO
of
Help
Scout
and
he
was
telling
me
about
one
of
the
most
unusual
places
that
he
had
worked
in
and
I
think
he
mentioned
it
was
either
Honolulu
or
Hawaii
.
One
of
those
two
places
?
Hawaii
,
I
think
it
was
yeah
,
because
he
likes
surfing
.
Hawaii
one
of
those
two
places
.
Hawaii
,
I
think
it
was
yeah
,
because
he
likes
surfing
.
I
don't
know
if
you've
had
any
unusual
places
that
you've
worked
in
or
different
places
that
have
to
be
unusual
.
James Haigh
35:05
Yeah
,
I
guess
one
of
the
most
unusual
has
to
be
Rwanda
.
I
think
I
mentioned
earlier
that
we
work
with
Aegis
Trust
,
a
charitable
organisation
in
Rwanda
,
so
they
flew
us
out
last
year
.
We
had
just
this
week
packed
full
of
meeting
,
meeting
everybody
,
just
seeing
seeing
the
work
they're
doing
firsthand
,
which
was
absolutely
amazing
.
I
ended
up
on
a
in
a
kind
of
rooftop
restaurant
cafe
area
with
my
laptop
about
3
pm
local
time
and
just
on
Slack
with
with
one
of
our
guys
here
who
was
managing
a
national
website
rollout
um
,
and
I
was
here
just
supporting
,
just
just
kind
of
being
there
.
Um
,
he
was
doing
all
the
work
,
but
I
I
was
sort
of
,
yeah
,
yeah
,
just
kind
of
being
there
and
supporting
him
from
,
yeah
,
a
rooftop
cafe
restaurant
in
Rwanda
,
which
was
pretty
cool
.
Alex Wilson-Campbell
35:58
Well
,
I
can't
beat
that
.
I
can't
beat
that
.
I'm
working
on
it
,
though
.
I'm
working
on
it
.
But
it's
been
great
to
speak
to
you
though
,
james
,
and
likewise
thank
you
what
I
want
to
know
quickly
before
you
go
is
what's
in
store
,
anything
in
store
that
we
should
know
about
?
You
think
with
uh
,
we
are
sweet
at
all
,
or
?
James Haigh
36:15
it
is
really
what
we
said
.
We're
taking
that
approach
to
a
wider
audience
.
We've
doubled
in
size
over
the
last
year
.
We
want
to
carry
on
doing
that
.
We
want
to
be
building
the
most
robust
,
the
most
scalable
,
the
most
effective
web
platforms
and
systems
for
the
biggest
clients
Exploring Multimedia Design Opportunities
James Haigh
36:32
as
well
.
So
we're
out
there
looking
for
those
projects
and
we're
also
making
sure
that
the
team
is
there
to
to
effectively
deal
with
them
excellent
and
I
think
you
should
go
and
have
a
look
at
we
are
sweetcouk
.
Alex Wilson-Campbell
36:46
If
you
are
thinking
about
your
next
multimedia
design
uh
development
project
,
have
a
look
,
um
,
and
not
just
that
,
you
know
,
just
just
take
in
what
.
What
,
uh
,
james
,
we
Are
Sweet
is
doing
what
Lou
is
doing
as
well
.
Thank
you
so
much
,
james
.
Thanks
.
James Haigh
37:03
Alex
.
Alex Wilson-Campbell
37:04
I'll
be
keeping
in
touch
to
see
what
you're
doing
in
the
future
.
Nice
one
,
thanks
very
much
.
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