Ready to transform your career and your lifestyle? In this episode, we explore the remarkable story of John Murphy, a former financial analyst at General Electric (GE) who successfully transitioned from the corporate world to a thriving, location-independent entrepreneur. Learn how John’s constant relocations due to his wife’s career led him to remote work and how discovering Tim Ferriss’s “The 4-Hour Workweek” became a pivotal moment in his journey. If you’ve ever felt stuck in a job you don’t love, John’s story will inspire you to seek out your true passion and take bold steps towards a more fulfilling career.
John opens up about the challenges and triumphs of transitioning to remote work, especially how his introverted nature made working from home an ideal fit. Hear about his unsettling experience when his colleagues were laid off and how he managed multiple roles before negotiating a remote work arrangement that allowed him to move to Italy. John also shares the strategic decisions that led him to build a successful e-commerce business, including the importance of thorough research, niche selection, and solving real problems. His journey underscores the value of understanding one’s strengths and making informed decisions to achieve entrepreneurial success.
Finally, John dives into the entrepreneurial hurdles he faced, particularly the shift from relying on paid traffic to mastering organic SEO strategies. Discover the transformative impact of investing in coaching and building a dedicated team, which enabled John to focus on scaling his business. By sharing his experiences of balancing demanding roles, achieving significant financial milestones, and eventually taking the leap to focus solely on his e-commerce business, John offers valuable insights for aspiring entrepreneurs. Don’t miss this episode packed with actionable advice and inspiring stories that could change the way you think about work and success.
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Connect on LinkedIn
Building a Location Independent Lifestyle
Speaker 1
0:00
Well
,
hello
everybody
from
the
Remote
Work
Life
community
.
It's
Alex
again
,
Alex
Wilson-Campbell
,
and
I
have
a
wonderful
guest
.
I've
got
John
Murphy
with
me
.
Speaker 1
0:10
I've
been
following
John
,
unbeknownst
to
him
,
for
a
little
while
.
John
is
somebody
who
I
follow
because
he
is
really
building
something
,
really
building
something
of
real
substance
,
and
I'm
not
going
to
go
too
much
into
it
.
I'm
going
to
ask
John
a
few
questions
.
I
want
to
see
if
you
can
actually
sort
of
fill
in
the
gaps
in
terms
of
what
John
is
building
.
And
all
I
can
really
say
is
that
he's
really
building
something
that
has
given
him
the
opportunity
to
be
location
independent
.
It's
given
the
opportunity
to
earn
a
good
living
while
doing
something
which
I
think
is
really
beneficial
to
both
people
and
planet
,
and
he's
doing
it
in
a
way
that
he
wants
to
do
it
and
he's
gone
.
By
no
means
been
an
easy
journey
for
him
,
but
he's
stuck
to
it
,
as
all
the
best
entrepreneurs
do
,
and
he's
making
a
real
success
,
turning
over
six
figures
regularly
on
a
monthly
basis
.
But
,
as
I
said
,
he's
doing
something
that's
really
worthwhile
to
people
and
planet
.
So
,
John
,
I
want
to
welcome
you
to
the
Remote
Work
Life
podcast
and
thank
you
for
speaking
to
me
.
Speaker 2
1:29
Yeah
,
thanks
for
the
invitation
.
I
like
having
these
type
of
conversations
,
so
it's
a
pleasure
Excellent
.
Speaker 1
1:35
And
John
,
as
I
usually
do
with
conversations
such
as
this
,
I
want
to
know
about
you
and
how
you
got
to
where
you
are
now
,
because
it's
a
very
interesting
story
and
you
have
been
able
to
fulfill
an
ambition
that
many
of
my
listeners
want
to
fulfill
,
and
that
is
essentially
,
you
know
,
not
just
not
just
necessarily
fire
your
boss
,
in
a
sense
,
but
but
,
like
I
said
,
really
living
something
,
living
a
work
life
,
lifestyle
that
,
um
,
you've
created
yourself
and
you're
passionate
about
.
So
tell
us
about
how
you
got
to
where
you
are
now
well
it's
.
Speaker 2
2:16
It's
been
a
long
road
,
um
,
so
I've
I've
always
worked
in
like
the
corporate
in
you
know
,
multinational
companies
.
Most
recently
,
for
the
last
seven
or
eight
years
,
I've
been
working
for
ge
in
general
electric
uh
,
I'm
based
in
italy
but
,
um
,
you
know
,
g
is
a
global
company
,
so
I
was
working
in
finance
for
them
and
I'm
pretty
,
I'm
pretty
bad
with
numbers
like
uh
.
So
I
,
like
I'm
I
would
say
I'm
borderline
dyslexic
.
I
failed
maths
,
I
failed
lower
maths
in
school
,
and
lower
maths
in
school
is
pretty
easy
.
But
I
got
into
finance
just
because
I
was
in
Italy
and
I
spoke
English
and
the
Americans
needed
somebody
to
speak
English
and
do
some
finance
.
So
it's
never
been
something
that
was
easy
to
me
or
even
remotely
interesting
,
to
be
quite
honest
.
So
I
always
just
worked
to
pay
the
bills
and
so
I
wasn't
really
climbing
a
ladder
as
such
.
And
so
my
wife
is
Italian
and
she
on
the
other
side
,
has
a
very
good
career
and
every
few
years
she
would
get
a
good
opportunity
and
she
would
say
to
me
something
along
the
lines
of
how
do
you
feel
about
living
in
this
other
city
?
And
so
far
it's
always
been
somewhere
else
in
Italy
.
And
what
would
happen
to
me
is
I
would
say
,
okay
,
let's
go
,
I
quit
my
job
,
and
then
I
would
relocate
and
then
I
find
a
new
job
that
I
don't
really
like
.
So
I'm
always
starting
from
the
beginning
.
So
I
figured
there
must
be
a
way
that
I
can
work
from
wherever
,
so
that
those
conversations
are
easy
for
both
me
and
my
wife
,
so
,
you
know
,
she
can
take
opportunities
without
feeling
the
pressure
of
,
you
know
,
having
me
quit
my
job
,
of
course
.
And
if
I
can
work
from
anywhere
,
well
then
that's
even
better
for
me
.
Speaker 2
4:06
So
I'd
gotten
into
the
idea
a
long
,
long
,
maybe
five
years
ago
,
five
years
,
five
years
ago
I
,
um
,
I
had
this
idea
about
inventing
a
product
because
I
figured
,
if
you
have
to
,
if
you
want
,
if
you
want
to
,
you
know
,
maybe
sell
something
online
and
make
money
remotely
,
you
have
to
invent
something
.
I
tried
really
hard
to
come
up
with
something
.
I
thought
I
had
a
really
good
idea
,
but
I
wasn't
sure
how
to
do
it
.
So
in
the
meantime
,
what
I
did
was
I
figured
I'll
just
build
a
website
on
WordPress
and
see
how
that
works
.
So
when
I
do
have
the
idea
,
I'll
have
figured
out
some
of
the
other
things
I
need
to
learn
and
then
I
can
start
with
it
.
So
I
ended
up
I
built
like
a
website
.
It
was
just
like
johnmurphycom
or
something
like
that
.
Speaker 2
4:50
Uh
,
I
was
living
in
Florence
at
the
time
,
so
just
to
populate
the
website
,
it
was
like
the
top
10
things
to
see
in
Florence
,
so
you
know
something
like
that
.
Um
,
the
domain
,
the
domain's
gone
,
so
no
need
even
to
look
for
it
because
it
doesn't
work
.
So
I
picked
up
one
skill
and
then
never
followed
through
on
the
invention
because
it
just
didn't
make
sense
.
But
that
sort
of
got
me
into
the
whole
thing
of
probably
what
most
people
do
you
go
online
and
say
how
to
make
money
online
.
And
then
I
found
a
book
called
the
4-Hour
Workweek
.
And
when
I
read
Tim
Ferriss'
book
that
was
just
my
mind
was
blown
and
I've
never
looked
back
.
So
that
was
a
big
moment
for
me
.
That
book
,
that
was
three
years
ago
,
Three
years
ago
,
okay
.
Speaker 1
5:40
Okay
,
so
you've
talked
about
GE
and
I
mean
,
what
was
it
about
GE
?
Or
generally
that
sort
of
corporate
setting
that
you
didn't
like
and
that
made
you
sort
of
had
that
desire
to
get
out
of
it
?
Speaker 2
5:57
Well
,
the
company
was
so
big
,
there
were
so
many
things
that
people
were
doing
that
was
redundant
,
but
it
was
just
because
that
was
the
way
to
do
things
and
it
was
just
like
if
I
would
,
for
example
,
if
I
had
to
do
,
I
worked
in
finance
and
in
the
US
they
have
a
quarter
closing
,
so
the
end
of
March
,
the
end
of
June
,
the
end
of
September
and
Christmas
,
and
we
would
work
like
10
days
straight
,
15
hour
days
.
Oh
wow
,
so
that
would
.
For
me
,
that
was
like
Easter
,
christmas
and
June
and
September
cancelled
,
you
know
,
and
it
was
really
stressful
and
all
we
were
doing
was
just
make
building
reports
in
Excel
.
Those
reports
would
then
go
to
somebody
else
and
somebody
else
would
send
it
to
somebody
else
and
and
it
was
a
real
,
just
waste
of
time
.
It
was
just
people
working
busily
to
do
nothing
,
and
it
was
just
very
frustrating
.
So
,
um
,
I
really
didn't
want
to
do
that
longterm
.
Speaker 2
6:58
Um
and
there
,
and
there
was
always
the
,
the
whisper
of
ah
,
they're
going
to
fire
us
.
They're
the
whisper
of
they're
going
to
fire
us
.
They're
going
to
,
you
know
,
like
,
relocate
all
of
the
jobs
to
the
Philippines
,
which
which
Transitioning to Remote Work Success
Speaker 2
7:12
they
were
doing
.
I
was
,
I
was
a
financial
analyst
for
Europe
and
there
was
one
of
my
colleagues
for
each
like
each
continent
or
each
region
,
and
over
the
course
of
the
last
year
that
I
worked
there
,
all
of
my
colleagues
were
fired
.
Oh
right
,
so
the
writing
was
on
the
wall
,
and
then
,
when
you
have
that
sort
of
thing
on
your
mind
,
it's
not
a
good
place
to
work
anyway
.
So
I
was
over
it
.
Uh
,
I
was
over
it
a
long
time
before
I
quit
now
.
Speaker 1
7:39
I
can
imagine
,
by
the
way
,
if
you
can
hear
hear
in
the
background
vibrations
and
loud
noises
I
have
a
builder
for
the
company
.
So
I
apologize
if
it's
to
you
,
john
first
,
and
also
if
it's
disturbing
your
enjoyment
of
the
podcast
.
Unfortunately
,
I
can't
do
anything
about
it
.
But
yes
,
john
,
thank
you
.
And
so
you
were
working
as
a
financial
analyst
and
you
were
actually
working
remotely
as
well
,
weren't
you
?
This
is
not
your
first
experience
of
remote
work
.
Speaker 2
8:07
Yeah
,
you've
done
your
research
.
Okay
.
So
yeah
,
because
,
like
I
said
earlier
,
when
my
wife
would
suggest
you
know
why
don't
we
move
here
?
Because
I've
got
this
job
opportunity
the
last
time
that
happened
while
I
was
still
working
for
GE
,
because
they
were
firing
people
left
,
right
and
center
.
Instead
of
firing
me
and
giving
me
a
package
or
something
,
they
kept
giving
me
everybody
else's
work
,
which
was
really
annoying
.
So
I
had
two
official
roles
and
they
were
two
full-time
roles
.
One
was
like
a
billing
auditor
and
the
other
one
was
the
financial
analyst
.
One
was
like
a
billing
auditor
and
the
other
one
was
the
financial
analyst
.
Speaker 2
8:49
And
what
happened
was
my
wife
came
to
me
and
said
I
have
this
really
good
opportunity
.
She's
now
the
CEO
of
a
shipping
company
in
Italy
.
So
it
was
a
big
deal
.
And
she
said
you
know
you're
in
Florence
,
but
we're
in
Florence
.
But
why
don't
we
move
up
to
Liguria
,
so
close
to
Genoa
?
Because
there's
a
really
good
opportunity
,
liguria
so
close
to
Genoa
,
because
there's
a
really
good
opportunity
.
Speaker 2
9:06
So
I
approached
GE
and
said
I'm
moving
to
,
I'm
moving
like
300
kilometers
away
.
Can
I
work
remotely
?
And
they
were
like
,
oh
no
,
that's
a
terrible
idea
.
And
then
they
thought
well
,
if
John
leaves
,
we're
gonna
have
to
fire
two
people
because
John's
now
doing
two
things
.
So
they
sort
of
put
themselves
in
a
corner
and
they
said
well
,
let's
see
how
.
Let's
say
let's
see
how
it
works
out
.
So
we
moved
to
a
small
town
called
Savona
,
close
to
Genoa
.
I
started
working
remotely
for
GE
from
home
,
because
it
was
like
300
kilometers
away
so
and
that
lasted
for
like
two
and
a
half
years
more
than
three
years
maybe
and
that
lasted
for
like
two
and
a
half
years
,
more
like
three
years
maybe
.
So
I
did
get
the
opportunity
to
get
used
to
working
from
home
.
Speaker 1
9:51
And
I
mean
it's
obviously
seems
as
though
you're
cut
out
for
that
kind
of
work
.
Speaker 2
10:02
How
was
the
actual
transition
for
you
working
from
working
in
office
to
working
remotely
.
Most
people
say
that
they
wouldn't
be
able
to
handle
the
isolation
but
I
,
I
just
I
just
love
it
.
Speaker 2
10:09
Um
,
I'm
not
really
a
social
person
like
I'll
.
You
know
,
I'm
nice
.
It's
not
like
I
go
around
,
like
you
know
,
barking
at
people
but
I'm
just
not
naturally
like
a
really
open
,
extrovert
sort
of
person
.
I'm
pretty
introvert
,
so
,
working
from
home
,
as
long
as
I've
got
stuff
to
do
and
I
have
the
time
to
do
it
in
,
I
can
just
sit
down
and
get
to
work
and
uh
and
uh
,
you
know
,
and
I'm
happy
that
way
.
You
know
,
I've
got
uh
.
You
won't
be
able
to
see
,
but
I've
got
my
english
setter
sleeping
on
the
sofa
beside
me
.
Yeah
,
I
don't
know
if
you'd
be
able
to
see
him
there
,
but
that's
it
there
.
Speaker 1
10:41
He
is
okay
.
One
of
the
benefits
of
working
at
home
.
Speaker 2
10:45
Eh
yeah
,
I've
got
my
dog
with
me
,
diego
,
and
I
just
get
to
work
.
I
can
just
go
and
make
coffee
whenever
I
want
to
.
You
know
,
I
mean
it's
,
it's
.
It
works
much
better
for
me
.
That's
just
because
that's
my
character
and
I
really
enjoy
it
.
And
that
was
also
very
beneficial
in
me
being
able
to
build
a
business
for
myself
,
because
I
saved
two
hours
a
day
on
travel
,
so
that
was
two
hours
a
day
and
I
used
two
hours
a
day
to
build
a
business
,
so
it
worked
out
pretty
well
.
Speaker 1
11:16
And
I
mean
,
you've
touched
on
something
that
is
really
a
recurring
theme
actually
when
it
comes
to
people
who
work
remotely
,
and
that
is
knowing
yourself
,
knowing
who
you
are
,
what
,
what
kind
of
uh
environment
suits
you
.
Speaker 1
11:28
You
know
,
I
mean
,
there
are
people
who
are
introverts
who
work
remotely
,
there
are
extroverts
who
work
remotely
,
but
one
thing
that
sort
of
um
I
suppose
uh
is
is
a
common
,
common
thread
is
that
they
know
who
they
are
and
they
know
where
their
strengths
lie
.
And
I
mean
,
what
would
you
say
are
the
other
,
I
mean
other
than
your
?
Actually
,
we're
going
to
go
into
a
bit
more
,
we're
going
to
reveal
that
a
bit
more
in
terms
of
what
your
strengths
are
,
but
in
terms
of
um
,
how
did
you
go
about
understanding
?
Because
I
mean
,
when
you
,
when
you
,
when
you're
in
a
corporate
setting
and
then
you
make
,
you
then
decide
that
you
want
to
make
a
transition
to
working
remotely
and
then
you
decide
you
want
to
sort
of
transition
away
,
let's
,
let's
talk
about
that
first
.
Entrepreneurship Transition Success Story
Speaker 1
12:13
How
did
that
moment
come
when
you
,
you
thought
you
got
to
the
point
where
it
was
the
right
time
for
you
to
transition
away
?
How
long
did
that
take
you
to
get
to
that
point
?
Speaker 2
12:24
so
transition
away
meaning
like
quit
,
quit
the
the
full-time
job
yeah
.
Speaker 1
12:28
So
move
away
from
GE
and
then
get
to
the
point
where
you're
thinking
to
yourself
.
Speaker 2
12:33
I've
kind
of
fast-forwarded
quite
a
lot
actually
to
where
you
are
now
,
I
guess
so
,
um
,
I
started
,
um
,
I
started
my
side
business
because
that's
what
it
was
in
the
beginning
At
the
beginning
of
2017
,
so
three
years
ago
I
left
GE
in
September
,
so
not
a
long
time
ago
,
less
than
six
months
,
or
maybe
six
months
ago
was
the
end
of
September
I
quit
my
job
,
so
it's
like
five
months
ago
I
quit
.
Speaker 2
13:04
So
I
was
doing
both
for
a
very
long
time
,
for
,
you
know
,
two
and
a
half
years
,
I
was
doing
both
.
The
idea
was
that
if
I
,
if
I
could
save
two
hours
a
day
by
not
commuting
,
what
could
I
do
in
two
hours
?
That
could
generate
,
I
don't
know
,
like
maybe
500
euro
a
month
or
1000
euro
a
month
,
um
,
and
then
that
would
just
be
extra
.
And
if
I
could
because
all
the
stuff
I
was
reading
online
is
,
you
know
,
you
can
just
do
a
few
things
and
you
sit
back
and
money
just
falls
from
the
sky
and
it's
great
.
So
I
figured
,
okay
,
I'm
gonna
,
I'm
gonna
do
that
.
You
know
that
sounds
easy
.
So
I
went
down
a
few
rabbit
holes
on
youtube
and
you
know
,
there
are
lots
of
videos
and
lots
of
videos
out
there
and
lots
of
people
promising
riches
beyond
your
wildest
dreams
.
Speaker 2
13:48
So
I
figured
,
even
if
I
,
even
if
I
do
it
poorly
,
I
should
be
able
to
make
a
little
bit
of
money
on
the
side
.
Um
,
and
it
was
.
You
know
,
it
wasn't
easy
because
,
um
,
the
more
I
got
into
it
,
the
more
I
thought
,
well
,
if
I
I'm
doing
,
if
I'm
spending
two
hours
a
day
on
this
and
you
know
,
I
think
I'm
making
some
traction
what
if
I
was
?
What
if
I
was
to
spend
four
or
five
hours
,
you
know
,
on
this
?
So
I
would
,
um
,
I
would
end
up
like
working
late
,
you
know
,
evenings
and
weekends
as
well
.
And
when
I
realized
that
I
could
actually
make
my
salary
from
my
side
business
,
that's
when
I
started
thinking
well
,
what
if
I
was
doing
that
full
time
and
not
working
for
GE
?
How
far
could
I
take
it
?
When
I
started
making
money
and
I
started
surpassing
my
GE
my
monthly
salary
?
Speaker 2
14:46
In
Italy
,
monthly
salaries
are
like
$1,000
.
1500
euro
a
month
.
So
it's
nothing
.
You
know
it's
not
a
huge
thing
.
It's
not
like
a
oh
my
god
,
I'm
giving
up
a
full-time
job
.
It's
not
like
a
six
figure
a
year
thing
.
Even
if
you're
managing
like
30
countries
,
oh
wow
.
You
know
,
that's
just
not
how
it
works
.
So
I
didn't
have
a
huge
I
I
wasn't
something
huge
to
to
beat
um
but
I
figured
if
I
can
replace
my
G
salary
,
maybe
I
can
just
do
that
and
then
work
on
it
full
time
and
maybe
I
can
earn
more
.
Speaker 2
15:19
So
I
had
that
conversation
quite
a
lot
with
my
wife
and
she's
a
lot
more
cautious
than
I
am
.
I
was
over
my
job
already
.
So
I
was
like
,
ok
,
I've
matched
.
This
month
,
this
is
the
first
month
I've
matched
my
G
salary
.
I'm
going
to
quit
my
job
and
see
if
I
can
do
that
again
every
month
.
And
my
wife
was
like
,
well
,
maybe
you
should
see
if
you
know
if
it's
a
regular
thing
before
you
quit
your
job
,
because
in
Italy
,
you
know
,
it's
not
very
easy
to
find
a
job
,
so
it's
occupied
,
unemployment
is
pretty
high
and
so
it's
not
very
easy
.
Speaker 2
15:51
So
I
ended
up
doing
it
for
a
while
and
each
month
I
was
making
more
and
more
money
from
my
side
business
and
my
GE
job
was
taking
up
all
of
my
time
.
So
it
was
like
the
80-20
rule
the
20%
of
my
time
was
producing
80%
of
my
income
.
And
I
was
thinking
why
am
I
spending
like
10
hours
a
day
on
GE
,
I
could
be
spending
six
hours
a
day
on
my
own
,
and
then
,
you
know
,
take
it
from
there
.
So
we
got
to
a
point
where
I
just
physically
couldn't
do
it
anymore
.
It
was
just
too
much
.
I
was
just
overwhelmed
work
,
you
know
.
You
know
,
running
too
many
things
,
and
I
got
to
a
point
where
I
can't
do
it
anymore
and
in
September
I'd
already
,
I'd
already
broken
100K
a
month
.
August
last
year
August
last
year
was
the
first
time
I
broke
was
the
second
time
I
broke
100k
and
I've
been
doing
that
every
month
since
um
and
I
was
,
and
I
quit
my
job
in
September
,
went
on
holidays
and
when
I
came
back
I
was
full-time
doing
my
thing
.
Speaker 1
16:52
So
no
,
it's
a
wonderful
story
.
I
mean
,
we
haven't
got
into
the
specifics
of
what
,
what
john
does
,
deliberately
,
because
john
and
I
were
part
of
a
community
.
I'm
not
going
to
advertise
the
name
of
the
community
on
the
podcast
,
but
we're
part
of
a
community
where
,
um
,
people
are
at
different
stages
of
developing
their
ideas
to
achieve
what
John
is
essentially
doing
right
now
,
and
part
of
that
involves
actually
choosing
a
niche
and
choosing
an
area
to
focus
your
business
on
,
and
one
of
the
rules
,
or
all
of
the
rules
of
the
actual
community
,
revolve
around
not
revealing
the
specific
niche
that
you
are
,
um
,
you're
,
you're
going
into
.
So
we're
not
going
to
go
specifics
into
the
niche
,
but
we
can
talk
about
things
around
the
niche
,
and
john
essentially
,
uh
,
has
set
up
a
,
an
e-commerce
business
,
um
,
and
that
is
the
.
You
know
,
that's
the
choice
,
that's
the
decision
that
John
has
made
.
Speaker 1
17:55
I'm
actually
it's
an
earlier
phase
than
John
is
now
where
I'm
deciding
what
my
,
what
my
niche
is
,
but
it's
one
of
those
things
and
John
alluded
to
it
before
he
,
he
,
he
talked
about
,
you
know
,
wanting
to
sell
a
product
,
and
that
was
something
that's
been
burning
in
the
back
of
my
head
for
a
while
in
terms
of
wanting
to
do
that
.
Exploring Online Business Opportunities
Speaker 1
18:16
But
what
I
want
to
know
from
you
,
john
,
is
how
did
you
get
to
the
point
of
?
So
you're
at
GE
and
just
before
you
,
well
before
you've
left
GE
,
part
of
your
process
must
have
been
deciding
what
sort
of
rabbit
hole
,
I
suppose
,
as
it
were
to
choose
,
because
there's
so
many
different
options
like
there's
affiliate
marketing
,
there's
e-commerce
,
there's
course
creation
,
there's
digital
agency
.
How
did
you
make
a
decision
on
which
avenue
to
go
down
?
Speaker 2
18:49
Well
,
you
know
,
as
these
guys
that
teach
programs
for
e-commerce
and
for
affiliate
marketing
and
all
of
these
online
methods
,
there
was
a
,
there
was
a
free
mini
course
and
I
did
the
mini
course
and
I
thought
,
well
,
let's
just
go
,
was
a
waste
of
,
it
was
just
my
time
.
And
as
I
started
going
down
these
rabbit
holes
and
watching
YouTube
videos
,
it
seemed
apparent
that
there
were
a
lot
of
people
doing
this
and
it
seemed
to
be
working
.
And
I
figured
,
the
more
I
scratched
the
surface
,
the
more
it
seemed
like
it
wasn't
a
get
rich
fast
scheme
,
but
it
was
a
real
business
model
and
that's
what
sort
of
you
know
attracted
me
to
it
more
,
because
the
more
I
realized
it
was
an
actual
business
,
the
more
or
the
less
of
like
a
scammy
sort
of
you
know
get
rich
quick
scheme
thing
and
then
in
a
puff
of
smoke
it's
gone
the
next
day
.
So
,
you
know
,
because
I
did
,
I
did
,
I
was
already
looking
at
e-commerce
because
when
I
,
when
I
alluded
to
you
know
I
was
trying
to
make
a
product
,
I
had
this
idea
in
my
head
.
Speaker 2
20:02
I
wanted
to
buy
my
brother
a
really
cool
gift
and
he's
always
losing
his
wallet
.
He
get
,
he
gets
in
a
taxi
after
like
10
beers
and
then
he
wakes
next
morning
he
doesn't
have
his
mobile
phone
or
his
wallet
and
I'm
like
,
okay
,
he's
like
,
you
know
,
he's
um
,
he
keep
and
he
keep
.
He
would
keep
losing
his
wallet
all
the
time
,
um
,
so
I
figured
I
could
um
make
um
a
small
wallet
made
out
of
like
a
metal
type
of
wallet
,
because
I
had
like
it
like
a
card
holder
,
but
built
in
it
had
like
a
,
a
tracking
device
,
you
know
,
like
a
,
like
a
gps
tracker
.
Yeah
,
yeah
,
and
it
could
.
There
could
be
an
app
on
your
phone
and
and
there
wasn't
anything
like
this
at
the
time
,
um
,
because
now
there
is
,
because
I
didn't
actually
I
didn't
follow
through
yeah
because
and
um
,
so
I
figured
,
okay
,
how
do
I
do
that
?
Speaker 2
20:48
because
the
wallets
are
available
and
gps
trackers
are
available
,
how
do
I
get
them
in
there
?
And
I
figured
,
if
I
was
going
to
try
to
produce
it
I
think
I
think
I
I
barely
did
any
sort
of
,
you
know
,
research
and
it
seemed
like
just
to
produce
a
prototype
it
would
cost
something
like
85
euro
for
one
right
.
So
so
how
much
was
I
going
to
have
to
charge
in
order
to
make
a
profit
?
And
I
was
like
nobody's
going
to
spend
like
150
euro
on
a
wallet
,
you
know
,
just
because
you
know
.
And
I
was
like
,
yeah
,
that's
not
going
to
work
.
So
I
sort
of
thought
I
really
liked
the
idea
because
I
figured
that
would
be
perfect
for
my
brother
.
I
couldn't
find
it
,
so
I
figured
I'm
going
to
make
one
.
Speaker 2
21:31
It
didn't
work
.
I
mean
it
didn't
,
I
didn't
,
I
didn't
follow
through
and
then
about
a
year
later
,
there
were
like
five
kickstarter
campaigns
,
all
very
similar
,
and
if
you
were
to
look
for
like
a
wallet
with
tracking
or
gps
or
something
,
there's
like
five
or
six
different
companies
that
make
them
.
So
I
do
regret
not
trying
to
figure
out
how
it
works
,
but
that
did
get
me
into
the
whole
idea
of
selling
a
product
online
and
if
I
can't
come
up
with
something
,
maybe
I
can
sell
somebody
else's
you
know
an
existing
product
.
And
that
got
me
into
the
whole
um
,
drop
shipping
model
,
which
is
the
,
the
model
that
we're
trying
,
we're
trying
to
figure
out
.
So
,
um
and
uh
,
you
know
,
and
it's
a
real
business
model
.
So
there
are
there
are
less
,
less
business
model
methods
of
going
doing
doing
drop
shipping
,
yeah
,
but
you
know
the
the
course
that
we're
doing
.
Speaker 1
22:21
It's
a
high
ticket
drop
shipping
,
so
it's
real
suppliers
in
a
real
good
product
,
real
customers
,
and
it's
a
real
business
so
it
is
,
it
is
and
I
think
there's
this
,
it's
like
you
said
,
you're
talking
about
the
rabbit
holes
and
that
that
is
something
that
I
I
went
through
is
just
probably
people
can
spend
years
,
actually
,
you
know
,
looking
at
these
videos
on
youtube
and
then
,
just
you
know
,
taking
this
mini
course
here
and
then
paying
for
a
course
and
then
realizing
actually
this
is
not
quite
for
me
and
but
,
like
you
,
you
said
,
you've
been
able
to
sort
of
cut
through
all
the
smoke
and
mirrors
,
because
there
are
lots
of
people
online
on
YouTube
talking
about
how
they
do
dropshipping
and
not
all
dropshippers
are
made
,
are
sort
of
equal
.
There's
certain
drop
shippers
that
will
sell
fairly
low
ticket
um
supplies
and
they
I
mean
they
may
get
their
supplies
from
a
certain
certain
place
,
whereas
people
like
john
,
he's
he's
really
sort
of
done
the
groundwork
,
he's
put
in
a
lot
of
time
.
Um
,
and
also
another
thing
that
john
touched
on
,
his
ideas
were
around
or
at
least
his
ideas
evolved
around
,
solving
actually
a
problem
.
That
was
a
real
problem
which
his
brother
was
having
at
the
time
,
and
now
his
store
which
he
has
,
his
e-commerce
store
that
to
me
it
also
solves
a
problem
.
We're
not
going
to
go
into
the
store
itself
,
but
it
solves
a
couple
of
big
problems
.
Niche Selection and Marketing Challenges
Speaker 1
23:58
The
idea
of
what
he
would
do
came
,
I
guess
.
Am
I
right
in
saying
?
Speaker 2
24:01
that
,
john
,
was
it
?
Was
it
more
that
you're
focused
on
a
problem
first
?
Um
,
when
I
,
when
it
came
to
selecting
a
niche
,
um
,
I
was
conscious
that
it
was
.
It
was
solving
a
problem
,
although
it
wasn't
a
,
it
wasn't
a
big
decision
factor
for
me
.
But
if
I
was
to
do
it
again
,
I
would
pay
more
attention
to
is
this
solving
a
problem
?
Because
after
a
couple
of
years
of
doing
this
,
I
realized
that
if
you
can
sell
something
that's
solving
a
problem
,
it's
really
easy
to
market
.
Uh
,
so
you're
able
to
go
out
to
those
people
and
give
them
a
solution
to
something
that
they're
having
,
and
it's
it
makes
selling
a
lot
easier
no
,
it
really
does
,
and
although
I
think
as
much
as
you
did
,
it
sounds
like
you
were
able
to
to
make
decisions
quite
easily
,
quite
quickly
.
Speaker 1
24:50
Am
I
right
in
saying
that
?
Um
?
Speaker 2
24:55
I
guess
I
guess
,
um
,
maybe
from
the
outside
it
looks
crooked
because
of
um
,
I
mean
,
now
I'm
talking
about
making
like
100k
a
month
in
in
revenue
and
stuff
.
But
it
took
me
two
and
a
half
years
to
get
here
and
in
the
first
I
think
the
first
six
months
I
was
bleeding
money
,
you
know
.
So
it
wasn't
an
easy
thing
Choosing
the
niche
.
I
guess
it
was
relatively
easy
because
there's
a
process
,
you
know
,
and
I
just
figured
okay
,
this
is
what
the
process
is
telling
me
to
do
,
this
is
what
it
is
,
and
I'm
just
that's
it
.
I
didn't
want
to
second
guess
that
,
I
just
wanted
to
get
started
.
Speaker 1
25:35
So
yeah
,
I
wasn't
.
I
wasn't
by
any
means
saying
that
the
the
actual
process
was
easy
,
but
that
what
I
meant
was
for
me
it's
been
.
I'm
at
the
process
now
where
it's
a
bit
decision
fatigue
,
to
be
honest
with
you
.
I've
been
looking
at
so
many
different
uh
niches
that
I'm
thinking
I'm
almost
sort
of
convincing
myself
that
actually
what
can
go
wrong
with
this
one
,
rather
than
thinking
to
myself
this
is
what
this
one
could
provide
,
sort
of
thing
.
And
I'm
going
from
one
niche
to
another
,
to
another
,
to
another
.
What
was
your
mindset
in
terms
of
just
making
?
Just
making
decisions
like
like
that
?
I
know
you
went
for
a
process
as
well
,
but
uh
,
well
,
it
was
the
numbers
.
Speaker 2
26:17
I
mean
,
uh
,
when
I
got
down
to
,
when
I
got
down
to
three
options
,
um
,
you
know
there
are
certain
things
to
do
.
You
know
you
can
go
on
to
trends
and
see
how
many
people
are
actually
going
online
looking
for
those
things
,
and
you
know
,
the
bigger
the
audience
,
the
more
opportunity
you
have
.
So
it
wasn't
,
I've
never
used
my
product
.
I
don't
know
my
product
.
You
know
,
I'm
not
.
It's
not
like
it's
a
passion
of
mine
.
You
know
,
I
just
brought
it
along
with
me
.
Maybe
,
maybe
I
shouldn't
say
that
I
have
never
even
used
one
.
So
I
mean
,
it's
not
something
that
that
I
do
,
but
,
um
,
so
it
was
really
just
pretty
clinical
.
I
said
,
like
,
the
numbers
are
telling
me
that
this
is
the
one
,
so
this
is
the
one
,
and
if
it
didn't
work
,
I
would
have
found
out
.
So
,
um
,
I
didn't
,
I
didn't
,
I
didn't
contemplate
it
too
much
.
Speaker 2
27:08
Niche
selection
,
however
,
is
really
important
,
and
I
did
make
a
few
mistakes
.
I
did
.
I
did
overlook
a
few
few
red
flags
and
I
probably
would
choose
a
different
niche
,
but
I'm
glad
I
I
just
picked
the
niche
and
just
made
it
work
.
There
are
,
there
are
a
lot
easier
things
to
sell
,
but
yeah
,
I
just
did
.
I
just
the
numbers
told
me
what
,
what
,
what
my
most
likely
option
was
,
and
I
just
and
I
thought
,
okay
,
that's
it
,
that's
the
store
.
Speaker 1
27:38
And
yes
,
there
have
been
a
few
challenges
for
you
along
the
way
,
because
your
background
,
if
I'm
right
in
saying
I
mean
you've
been
a
financial
analyst
but
the
sort
of
work
that
you're
doing
with
your
store
now
,
I'm
guessing
there
was
quite
a
big
learning
curve
for
you
there
,
right
?
Speaker 2
27:57
Yeah
,
yeah
,
I
mean
you
have
to
learn
everything
.
So
when
I
left
school
I
went
and
did
sports
science
.
So
I
went
to
college
to
be
like
an
aerobics
and
gym
instructor
,
that
sort
of
thing
,
and
that
was
just
because
I
skipped
a
year
in
school
because
I
was
really
I
wasn't
really
smart
.
I
,
you
know
,
I'm
not
very
academic
,
um
,
I
was
.
I
finished
college
when
I
was
like
19
and
I
realized
I
joined
I
,
I
followed
sports
just
because
I
like
playing
sports
.
Speaker 2
28:27
But
there's
no
career
like
a
gym
instructors
.
Uh
,
the
career
is
career
is
pretty
,
it's
pretty
hard
and
there's
not
a
lot
.
You
either
own
a
gym
or
you're
cleaning
mirrors
in
a
gym
.
There's
not
really
a
,
you
know
it's
,
it's
.
It's
a
very
hard
profession
to
do
long-term
and
then
get
old
,
um
,
with
your
knees
still
intact
.
So
it
wasn't
something
that
I
was
willing
to
pursue
.
Speaker 2
28:50
Afterwards
and
when
I
was
in
school
,
my
um
,
you
know
what
are
those
teachers
names
,
the
ones
where
they
like
they
,
they
sort
of
give
you
advice
,
uh
,
like
a
guidance
counselor
.
So
I
spoke
to
my
guidance
counselor
quite
a
lot
in
my
later
years
in
school
and
,
um
,
you
know
,
she
would
have
me
like
,
do
these
surveys
and
answer
these
questions
and
answer
that
,
and
then
you'll
get
like
a
list
of
jobs
that
you'll
be
you'll
qualify
for
at
the
end
.
And
it
was
.
It
was
just
I
.
I
did
it
twice
,
and
once
was
prison
officer
and
the
other
was
like
security
guard
,
and
I
was
basically
just
because
you
just
have
to
show
up
right
,
and
so
that's
that
.
Speaker 2
29:27
That
was
that's
where
my
head
was
,
that
you
know
.
It's
like
okay
,
well
,
I
don't
know
anything
.
So
,
no
,
I
didn't
have
any
sort
of
preparation
.
I
didn't
know
how
to
build
a
website
,
I
didn't
know
what
e-commerce
was
,
I
don't
.
I
didn't
know
about
how
to
do
online
marketing
,
or
I
didn't
even
know
how
to
write
a
blog
post
.
So
that's
just
stuff
you
just
have
to
learn
.
When
you're
,
when
you're
trying
to
figure
out
,
when
you
have
,
when
you
have
to
post
a
blog
,
you
think
,
okay
,
how
do
I
write
a
blog
?
Go
Go
on
and
go
how
to
write
a
blog
.
Or
you
ask
somebody
that
just
has
done
it
already
and
you
just
you
know
.
Speaker 1
29:59
That
,
to
me
,
is
like
it's
the
.
We
talked
about
characteristics
earlier
on
,
and
I
think
that's
like
one
of
the
many
characteristics
of
some
of
the
best
entrepreneurs
is
that
,
okay
,
you
haven't
done
something
before
,
but
then
you
find
a
way
to
to
make
it
work
and
you
did
that
and
you
,
you
you've
overcome
some
really
big
challenges
where
that
even
some
of
the
you
know
,
some
of
the
the
the
best
um
and
seasoned
sort
of
uh
marketing
professionals
probably
would
have
struggled
to
overcome
,
to
get
to
where
you
are
now
right
.
So
you
,
you
had
some
issues
,
didn't
you
?
With
your
um
,
your
advertising
,
with
your
website
yeah
,
that
was
.
Speaker 2
30:45
That
was
a
big
issue
for
me
because
in
in
e-commerce
,
you
know
when
you're
you're
,
you're
learning
how
to
how
to
market
products
online
.
The
golden
rule
is
that
you
run
shopping
ads
on
google
.
You
how
to
market
products
online
.
The
golden
rule
is
that
you
run
shopping
ads
on
Google
,
you
go
to
AdWords
and
you
run
shopping
ads
because
that's
like
the
fastest
,
most
efficient
way
to
get
traffic
to
your
,
to
get
like
qualified
traffic
to
your
product
pages
,
to
make
a
sale
.
So
the
idea
is
that
you
get
,
as
you
get
,
more
sales
than
you
spend
on
your
initial
AdWords
investment
and
then
you
use
that
money
then
to
run
more
ads
.
So
you
spend
on
your
initial
AdWords
investment
and
then
you
use
that
money
then
to
run
more
ads
.
So
you're
always
making
a
little
bit
more
profit
.
But
nobody
teaches
how
to
do
that
.
If
you're
selling
a
product
that
you're
not
allowed
to
run
ads
for
,
which
I
found
out
the
hard
way
that
my
product
is
actually
in
violation
of
shopping
ads
,
um
,
so
when
people
ask
me
you
know
,
oh
,
in
violation
,
why
?
What
do
you
sell
?
I
like
to
tell
them
that
I
sell
,
um
,
uh
,
gun
shaped
vibrators
dipped
in
cbd
oil
,
because
that
sort
of
takes
every
category
of
all
of
the
banned
substances
that
you
can
,
you
can
sell
on
on
google
.
Um
,
uh
,
but
it
just
turns
out
that
just
decided
hey
,
you
know
,
you're
actually
selling
something
that's
not
in
our
policy
,
so
you're
,
you're
,
you're
off
and
um
,
and
that
was
that
was
almost
a
year
ago
actually
.
So
I
was
doing
pretty
well
.
I
was
doing
around
25
,
30
K
in
revenue
monthly
,
which
would
have
been
about
$5
thousand
dollars
net
profit
at
the
end
of
the
each
month
,
which
was
good
,
I
mean
that's
.
You
know
that
I
was
.
I
was
happy
with
that
and
I
was
thinking
if
I
,
if
I
could
do
this
,
I
would
sign
on
the
line
just
to
guarantee
this
all
the
time
.
And
I
was
happy
because
that's
sort
of
what
I
was
aiming
for
.
Speaker 2
32:28
Um
,
and
it
was
at
the
end
of
april
last
year
and
april
just
blew
up
.
I
had
a
fantastic
month
and
it
was
the
first
end
of
April
last
year
and
April
just
blew
up
.
I
had
a
fantastic
month
and
it
was
the
first
time
I
broke
100K
.
I
broke
like
106K
in
sales
and
I
thought
,
wow
,
and
it's
only
April
.
You
know
,
my
high
season
is
still
on
,
it's
still
coming
.
So
this
is
going
to
be
a
really
good
year
and
then
,
at
the
first
of
May
,
just
shut
me
down
.
Speaker 2
32:55
And
then
,
at
the
first
of
may
,
just
shut
me
down
and
my
all
my
traffic
and
sales
was
like
in
the
in
my
shop
.
In
my
shopify
statistics
you
can
see
april
,
this
is
like
this
,
and
then
may
is
like
this
,
and
it's
like
oh
shit
.
And
and
all
I
was
thinking
was
I'm
so
close
to
quitting
my
job
.
What
does
this
mean
?
Does
this
mean
that
I
have
to
continue
doing
both
for
another
year
?
Does
this
mean
?
Does
this
mean
that
I
have
to
continue
doing
boat
for
another
year
?
Does
this
mean
my
store
is
over
?
Does
this
mean
,
like
you
know
,
I
this
is
just
a
side
hustle
now
and
it's
not
going
to
be
a
full-time
thing
?
Um
,
so
I
had
to
figure
out
,
I
had
to
learn
more
skills
again
.
It
was
back
to
back
to
the
drawing
board
.
So
,
um
,
always
be
learning
.
I
guess
.
Speaker 1
33:49
Tell
me
about
it
.
I
mean
,
it's
somebody
I've
been
in
.
I
mean
,
I'm
not
like
a
highly
,
highly
sort
of
technical
marketer
,
but
I
know
the
ins
and
outs
of
what
it
takes
to
be
successful
with
e-commerce
and
that
essentially
,
ads
,
ads
the
paid
ads
side
of
things
is
the
lifeblood
of
many
sort
of
e-commerce
stores
and
the
thing
that
they
rely
on
to
get
their
revenue
to
.
So
for
me
,
it's
like
amazing
that
you
teaching
yourself
ads
you
know
being
successful
,
getting
to
100K
in
April
then
only
to
sort
of
realize
that
you're
selling
a
product
that
is
in
violation
of
Google's
policies
.
It's
amazing
that
you
then
well
,
it's
testament
to
you
that
you
went
on
to
sort
of
find
a
solution
around
that
.
Tell
me
how
you
found
a
solution
to
sort
of
,
uh
,
counteract
that
well
,
um
,
at
that
point
I
knew
I
wasn't
going
to
give
up
.
Speaker 2
34:41
I
just
didn't
know
what
I
was
going
to
do
,
because
there
was
no
way
I
was
going
to
just
give
up
the
dream
of
working
remotely
and
independently
and
then
going
back
to
then
working
from
g
,
because
at
that
stage
I
already
resented
my
day
job
.
So
to
go
back
to
it
and
just
say
,
because
at
that
stage
I
already
resented
my
day
job
,
so
to
go
back
to
it
and
just
say
,
okay
,
well
,
that
was
something
I
tried
and
failed
at
.
Now
,
back
to
the
day
job
,
that
would
be
just
worse
than
before
.
So
I
was
pretty
depressed
for
about
two
days
.
It
was
like
a
Friday
,
and
then
I
spent
Saturday
and
Sunday
.
Just
it
was
quiet
.
You
know
,
I
was
just
in
my
own
head
,
thinking
what
do
I
do
?
What
do
I
do
?
And
then
I
just
figured
,
okay
,
how
did
I
learn
e-commerce
?
And
I
thought
,
okay
,
well
,
I
signed
up
for
a
course
and
I
followed
the
expert's
advice
.
Then
,
when
it
came
to
running
Ads
,
what
did
I
do
?
I
contacted
a
Ads
expert
.
I
paid
him
for
his
time
.
I
told
him
show
me
how
to
do
this
and
I
started
doing
it
and
it
got
me
to
a
certain
point
.
Then
,
when
I
realized
I
need
organic
traffic
because
paid
traffic
isn't
an
option
,
what
did
I
do
?
I
figured
out
who
knows
how
to
get
paid
traffic
.
Speaker 2
35:45
I
joined
an
affiliate
website
community
and
because
basically
what
they
do
is
they
have
,
they
build
blog
websites
,
they
produce
content
,
enough
content
to
get
lots
of
traffic
,
and
then
they
direct
traffic
to
Amazon
products
and
they
get
a
commission
because
they're
not
actually
e-commerce
stores
,
they're
like
affiliate
Commission
Amazon
websites
,
but
the
method
,
the
methodology
is
put
something
online
to
get
organic
traffic
from
people
that
are
interested
in
certain
things
,
educate
them
and
then
send
to
amazon
and
get
a
commission
.
So
I
thought
,
if
I
could
apply
the
same
logic
and
instead
of
sending
them
to
amazon
I'll
send
it
to
my
product
page
,
that
could
work
.
So
I
figured
I'd
take
a
bit
of
affiliate
website
you
know
,
hearty
websites
,
whatever
called
niche
websites
and
maybe
apply
some
of
that
logic
and
then
some
of
the
e-commerce
logic
.
So
I've
got
a
.
I've
got
a
good
blog
post
now
,
a
good
blog
arrangement
,
I
would
say
,
and
now
I
get
more
organic
traffic
than
I
did
when
I
was
running
ads
.
Speaker 2
36:51
I
break
100k
every
month
in
sales
and
it's
all
organic
.
So
you
know
,
in
last
month
I
made
I
broke
the
1
million
in
12
months
,
so
I
officially
became
like
a
seven
figure
business
.
And
so
from
February
to
February
,
it's
like
a
seven
figure
business
and
I
stopped
running
ads
back
in
April
.
So
that's
pretty
much
all
organic
.
So
it
was
just
figured
out
.
How
do
I
I
,
how
do
I
learn
how
to
do
that
?
You
know
,
like
,
if
,
if
my
organic
traffic
goes
away
,
I
have
to
figure
out
how
do
I
,
how
do
I
become
a
master
at
,
I
don't
know
,
or
something
you
know
there's
always
,
you
know
there
are
always
and
there's
always
another
thing
I
can
do
.
So
,
um
,
I
guess
I
just
tried
to
figure
it
out
and
I
did
so
and
I'm
still
working
on
it
.
It's
still
going
to
get
better
this
year
,
so
it's
it's
still
learning
.
Overcoming Entrepreneurial Hurdles and Growth
Speaker 1
37:42
I
think
I
guess
you
can
now
understand
,
guys
,
why
I
invited
John
on
on
this
podcast
because
,
like
I
said
,
he's
the
personification
of
uh
,
you
know
,
of
an
entrepreneur
,
and
that
sort
of
um
,
it
,
uh
,
it's
just
you
come
up
with
uh
on
some
of
the
best
entrepreneurs
.
Speaker 1
37:59
When
they're
faced
with
with
hurdles
,
they
they
find
ways
to
overcome
them
.
But
this
is
next
level
because
,
again
,
I've
done
SEO
myself
as
well
and
we're
living
in
a
time
now
,
uh
,
where
is
,
is
,
is
,
um
,
I
suppose
,
putting
the
focus
on
people
paying
for
adverts
.
That's
one
of
their
biggest
revenue
streams
.
In
fact
,
seo
has
taken
a
bit
of
a
hit
because
of
the
I
suppose
what
you
could
say
the
real
estate
for
those
who
are
technical
of
you
listening
the
real
estate
in
the
search
engine
results
pages
,
engine
results
pages
.
So
for
john
to
then
sort
of
make
that
pivot
from
getting
paid
traffic
to
using
organic
traffic
,
to
to
sort
of
uh
,
drive
that
traffic
to
his
um
,
to
his
products
,
it's
,
it's
nothing
short
of
amazing
.
So
,
john
,
I
have
to
give
you
massive
credit
.
It's
brilliant
.
I
love
this
story
really
,
do
I
appreciate
that
?
Speaker 2
38:57
yeah
,
it
wasn't
easy
and
um
.
And
so
I
recently
hired
a
business
coach
like
a
business
agent
coaching
agency
,
let's
say
and
I've
got
this
like
very
successful
CEO
,
and
she
basically
holds
my
hand
on
a
weekly
call
.
She'll
say
,
okay
,
you're
doing
this
right
,
you're
doing
this
wrong
,
you
need
to
focus
more
here
.
And
because
I
got
to
a
million
dollars
revenue
by
sort
of
just
trying
to
figure
this
stuff
out
,
right
,
and
when
I
told
her
at
the
beginning
,
she
was
like
,
ok
,
what
are
your
numbers
like
,
how
big
is
your
team
and
what
do
they
do
?
And
I
was
like
I
don't
even
have
a
list
of
my
tasks
.
If
I
slip
and
book
my
head
,
the
business
is
over
.
It's
me
.
You
know
.
Um
,
if
I
go
to
sleep
and
don't
wake
up
for
a
week
,
you
know
my
business
is
over
,
so
it's
um
.
So
she
was
like
holy
crap
,
you
know
that's
.
Speaker 2
39:49
It's
like
one
percent
of
all
global
businesses
never
break
the
seven
figure
.
Only
one
percent
or
something
like
that
.
Whatever
,
this
is
a
very
small
percentage
.
So
you're
in
the
1%
,
but
now
we
need
to
get
you
some
structures
and
processes
and
SOPs
.
So
what
I've
done
up
until
now
to
get
here
isn't
normally
the
normal
way
you
would
get
to
seven
figures
,
because
I'm
sort
of
got
to
seven
figures
despite
all
my
shortcomings
,
but
I
figured
it
out
anyway
along
the
way
.
But
now
what
I've
done
is
just
two
weeks
ago
.
I've
hired
three
full-time
employees
and
we're
building
out
processes
and
all
of
those
guys
are
doing
things
that
one
,
I've
always
had
to
do
myself
and
,
two
,
all
of
the
things
that
I
should
have
been
doing
but
I
just
didn't
get
around
to
.
So
they're
going
to
be
doing
that
full
time
for
me
,
even
when
I
sleep
.
So
I
think
this
year
is
going
to
be
even
better
because
I'm
actually
going
to
be
,
you
know
,
striving
for
a
lot
more
than
what
I've
done
up
until
now
.
So
it's
interesting
very
interesting
.
Speaker 1
40:51
It's
.
To
me
it's
more
than
interesting
.
It's
.
It's
incredible
,
and
I
think
it
hasn't
come
easy
.
It
has
it's
.
It's
like
it's
more
than
interesting
,
it's
incredible
and
I
think
it
hasn't
come
easy
.
It's
like
it's
just
that
perseverance
.
I
love
that
.
Speaker 1
41:01
But
also
another
important
point
that
John
has
raised
as
well
is
that
and
it's
something
that
I
struggled
with
when
I
first
started
my
sort
of
entrepreneurial
journey
it
was
that
I
would
always
try
to
do
everything
myself
and
I
kind
of
thought
that
that
was
the
best
way
to
do
things
and
I
didn't
seek
help
and
I
didn't
want
to
invest
in
coaching
and
sort
of
talking
to
people
who
knew
just
a
bit
more
than
me
.
But
this
is
just
a
lesson
where
that
can
sort
of
um
really
pay
dividends
,
because
if
you
can
,
if
you
can
,
if
you
have
the
,
the
finance
to
invest
in
somebody
who
can
take
is
you
know
,
there's
a
couple
of
steps
ahead
of
you
,
or
you
know
a
few
steps
ahead
of
you
can
just
sort
of
really
sort
of
um
have
an
injection
into
your
not
just
your
confidence
.
An
injection
of
confidence
because
you've
got
somebody
by
your
side
who
knows
what
they're
doing
.
Speaker 2
41:54
But
it
can
pay
in
real
terms
to
your
bottom
line
as
well
as
it
has
with
john
,
so
yeah
,
yeah
,
I
,
I
strongly
,
I
strongly
agree
with
that
,
because
in
the
beginning
,
even
up
until
about
a
year
ago
,
I
was
the
same
because
I
wasn't
making
money
.
Investing in Coaching for Success
Speaker 2
42:10
Uh
,
in
the
beginning
I
was
losing
money
,
then
I
was
breaking
even
.
Then
I
was
making
a
small
profit
and
the
idea
to
spend
like
$200
to
talk
to
somebody
for
an
hour
I
was
thinking
there's
no
way
that's
going
to
be
a
good
investment
.
That's
just
going
to
be
somebody
telling
me
what
worked
for
them
or
whatever
,
and
I
found
it
really
hard
to
invest
in
things
like
that
.
I
figured
that's
just
going
to
be
$200
less
on
ad
spend
.
I
found
it
really
,
really
hard
to
pay
for
things
like
that
.
Speaker 2
42:40
And
now
,
looking
back
,
all
of
the
times
I
took
a
massive
leap
forward
was
when
I
just
found
somebody
that
could
do
it
better
and
I
paid
them
for
their
time
to
teach
me
how
to
do
it
.
And
if
I
had
to
start
all
over
again
,
the
first
would
be
to
is
to
get
a
coach
pay
for
coaching
calls
.
Um
,
obviously
,
you
know
,
not
all
coaches
are
made
equal
,
but
,
um
,
dave
,
the
coaches
I've
had
have
all
you
know
have
been
,
have
all
taught
me
something
and
that's
they're
all
things
that
I
would
have
taken
me
years
to
learn
by
myself
,
and
I
probably
would
have
been
out
of
business
by
then
.
Speaker 1
43:16
So
and
how
did
you
uh
,
like
you
said
,
not
all
coaches
are
made
equal
and
there's
so
many
again
,
there's
rabbit
holes
where
,
where
coaches
are
concerned
,
everybody's
a
coach
these
days
,
you
know
,
and
you've
got
coaches
on
youtube
,
you've
got
coaches
on
linkedin
,
you've
got
coaches
everywhere
here
.
They're
everywhere
.
So
if
you're
,
uh
,
if
you're
seeking
coaching
,
I
mean
again
,
were
there
any
sort
of
steps
that
you
took
to
select
a
coach
?
And
also
,
how
did
you
sort
of
overcome
that
sort
of
mental
block
in
terms
of
investing
in
?
Speaker 2
43:46
coaching
.
I
guess
I
got
over
the
mental
block
when
I
started
seeing
that
it
was
just
I
was
getting
a
lot
of
knowledge
,
all
of
this
.
I
started
seeing
things
that
I
could
actually
do
and
take
action
today
and
I
could
see
how
that
would
work
like
a
week
from
now
,
you
know
.
So
I've
joined
a
couple
of
different
courses
on
e-commerce
.
So
I've
joined
a
couple
of
different
courses
on
e-commerce
and
a
lot
of
the
courses
that
I've
taken
have
all
stemmed
from
the
course
that
we're
both
in
now
,
whereas
guys
have
sort
of
outgrown
it
and
then
they've
become
very
successful
e-commerce
professionals
and
maybe
they
also
have
a
course
.
Speaker 2
44:33
There
was
one
particular
coach
by
the
name
of
Corey
who
was
a
rock
star
.
He's
really
humble
.
He
doesn't
go
and
advertise
his
course
online
because
he's
too
busy
running
his
five
businesses
online
.
He's
extremely
successful
but
you
wouldn't
know
it
because
he's
not
out
there
like
taking
photographs
sitting
on
the
hoods
of
Lamborghinis
or
doing
anything
weird
like
that
.
He's
just
very
low
profile
.
He's
just
doing
his
thing
and
he's
an
SEO
rock
star
.
So
I
figured
that's
what
I
need
to
know
.
He
has
the
knowledge
.
I'm
going
to
just
ask
him
how
much
it's
going
to
cost
me
,
and
we
agreed
on
like
a
10
lesson
,
like
sort
of
group
of
calls
to
save
money
.
Speaker 2
45:18
And
it
was
good
having
follow-up
calls
because
it
was
like
okay
,
we've
discussed
something
,
we've
got
,
I've
got
stuff
to
do
,
but
sometimes
I
just
don't
follow
through
.
I'm
very
good
at
making
lists
,
but
I
never
get
to
them
and
then
the
next
,
the
next
day
,
I
make
a
,
a
new
list
,
but
with
the
same
things
on
it
.
So
when
,
when
you
have
like
a
week
when
you
have
a
call
and
then
in
a
week
later
you've
got
another
call
,
the
second
call
is
about
okay
,
did
you
do
what
we
discussed
in
the
fourth
call
?
So
now
we
can
move
on
to
the
next
thing
?
So
you
have
to
do
it
.
So
you're
somebody
holding
you
accountable
,
of
course
.
Speaker 2
45:50
So
,
um
,
I
work
a
lot
better
when
there's
somebody
better
than
me
paving
the
way
or
at
least
telling
me
where
.
At
least
it
takes
the
guessing
out
of
it
,
you
know
.
So
I
got
a
coach
for
SEO
,
I
got
a
coach
for
AdWords
.
At
the
time
I
reached
out
to
like
an
affiliate
,
like
a
niche
website
coach
,
mentor
guy
,
another
guy
that
wasn't
very
pretentious
,
because
I
seem
to
I
do
attract
those
guys
rather
than
the
flashy
guys
,
and
I
just
kept
picking
up
little
bits
of
knowledge
and
applying
them
,
and
I
could
see
results
.
And
applying
them
,
and
I
could
see
results
.
Um
,
and
then
I
just
decided
,
I
mean
,
coaching
is
just
the
only
way
to
go
,
really
,
because
,
yeah
,
you
need
somebody
like
that
to
just
tell
you
that
you're
,
even
if
they
just
say
what
you're
doing
is
the
right
thing
,
at
least
you're
not
thinking
am
I
going
the
wrong
?
Speaker 1
46:47
direction
you
know
,
takes
all
the
guesswork
out
of
it
no
,
definitely
that
,
that
reassurance
and
,
like
you
said
,
that
accountability
,
and
I
think
that's
why
a
lot
of
people
give
up
,
because
they
don't
have
that
that
person
to
to
turn
to
and
they
make
these
lists
but
they
they
don't
make
their
way
through
that
,
that
list
and
it
just
sort
of
drags
on
until
eventually
they
lose
confidence
and
then
they
just
give
up
.
So
,
yeah
,
and
you
went
.
And
another
thing
,
another
great
characteristics
I
always
like
to
talk
about
the
characteristics
of
some
of
the
best
,
not
just
entrepreneurs
,
but
the
best
people
in
terms
of
working
,
working
in
remote
businesses
and
remote
work
Is
that
that
,
being
proactive
in
a
sense
,
because
you
didn't
just
wait
for
a
coach
to
fall
in
your
lap
you
went
and
you
went
and
found
that
that
person
and
it's
turning
your
business
around
,
and
it's
your
business
,
by
the
sounds
of
it
,
now
is
evolving
into
something
completely
different
.
What
,
what's
?
What
are
your
plans
now
for
the
,
for
the
,
for
the
future
?
Speaker 2
47:47
well
,
the
plan
was
.
So
I
well
,
I
signed
up
for
this
um
coaching
program
,
okay
,
um
,
two
months
ago
and
it's
basically
it's
like
a
90-day
sprint
.
At
the
beginning
,
they
ask
me
these
questions
like
where
do
you
want
to
be
90
days
from
now
?
What
are
your
,
like
,
financial
goals
?
What
are
your
life
goals
?
You
know
what
do
you
want
to
be
doing
?
And
,
um
,
we're
30
days
left
and
you
know
,
I
think
at
the
beginning
,
my
,
my
answer
was
I
need
to
be
able
to
remove
myself
from
the
business
because
,
you
know
,
I'm
the
bottleneck
right
now
Scaling E-Commerce Business for Success
Speaker 2
48:24
.
I
do
everything
and
if
I
don't
do
it
,
it
doesn't
happen
,
but
there
are
things
that
I
need
to
be
doing
that
I
just
don't
get
to
.
I
was
working
like
100
hours
a
week
because
I
just
figured
I
need
to
make
it
work
.
You
know
,
four-hour
work
week
was
,
uh
,
seems
a
bit
ironic
when
you're
work
you
know
,
for
our
work
week
was
when
you're
chasing
before
our
work
week
.
Speaker 2
48:37
You're
doing
100
hours
a
week
to
make
it
happen
,
right
?
So
basically
it
was
okay
.
Well
then
it
sounds
like
you
just
need
to
remove
yourself
in
the
business
.
So
what
does
that
look
like
?
Identify
all
of
the
things
that
you
do
that
you
,
that
somebody
else
could
be
doing
for
you
.
What
does
that
look
like
?
And
then
that
becomes
like
a
job
description
.
Then
the
job
description
becomes
a
hire
and
then
that's
a
person
that's
taking
like
30
of
your
day
away
from
you
,
and
then
you've
got
more
time
and
do
that
three
times
.
Speaker 2
49:06
I've
got
three
employees
.
I've
got
like
one
guy
doing
customer
service
.
I've
got
one
girl
.
She's
like
a
seo
wizard
and
she's
going
to
be
optimizing
my
website
,
producing
new
content
.
And
I've
got
one
girl
she's
like
a
SEO
wizard
and
she's
going
to
be
optimizing
my
website
,
producing
new
content
.
And
I've
got
another
guy
in
India
who
is
great
.
He's
also
in
the
same
program
that
we're
doing
,
so
he
knows
Ecom
,
he
knows
Shopify
and
he's
doing
a
lot
of
the
backlinking
for
me
.
Speaker 2
49:41
All
of
the
things
that
will
.
It's
all
of
the
grunt
work
that
doesn't
show
for
a
very
long
time
.
Butulatively
,
it
will
have
a
very
good
effect
.
You
know
,
overall
,
maybe
a
year
from
now
,
there
are
other
things
that
I
wouldn't
be
doing
myself
.
So
,
all
of
those
things
together
,
I
can
.
I
can
now
use
my
free
time
to
dream
bigger
.
You
know
how
do
I
take
this
one
category
,
niche
store
to
different
demographics
,
different
communities
,
or
is
there
some
way
I
can
move
sideways
rather
than
deeper
?
So
you
know
,
because
I
can
think
of
these
bigger
things
now
,
like
maybe
it's
just
different
marketing
channels
.
So
anything
I
can
do
to
grow
the
number
of
visitors
and
sales
is
all
of
the
stuff
I
like
to
spend
my
time
thinking
about
,
because
that's
where
all
the
good
ideas
come
from
,
not
when
I'm
,
you
know
,
sending
emails
offering
to
write
guest
posts
for
people
that
don't
reply
to
me
.
Speaker 1
50:27
So
so
you've
moved
to
the
next
level
now
,
where
you
you're
uh
,
you're
not
in
the
business
anymore
,
you're
,
you're
kind
of
in
the
process
of
moving
away
from
the
business
.
You're
hiring
people
now
,
you're
you
know
,
do
you
see
yourself
as
a
ceo
?
Speaker 2
50:42
and
um
,
so
I
I
don't
see
myself
as
a
ceo
,
also
because
I
don't
know
what
.
I
don't
know
what
I'm
supposed
to
do
now
,
basically
because
,
um
,
my
customer
service
guy
is
doing
live
chat
,
but
I
still
have
live
chat
open
and
I'm
still
looking
at
it
.
Um
,
I'm
working
on
a
blog
post
now
,
even
though
I've
just
hired
somebody
to
do
all
my
blog
posting
,
um
,
so
I
haven't
really
figured
out
what
that
looks
like
yet
,
but
I
think
that's
going
to
be
a
couple
of
months
down
the
road
where
,
where
you
know
,
it's
becomes
a
routine
,
where
maybe
I
just
check
in
with
them
every
now
and
then
and
see
how
things
are
going
,
making
sure
things
are
working
and
things
are
moving
along
.
Speaker 1
51:18
But
I'm
not
there
yet
,
so
I'm
still
trying
to
figure
out
what
that
is
so
,
and
if
anybody
I
mean
this
is
a
bit
of
a
selfish
question
because
,
uh
,
I'm
I'm
doing
the
same
course
as
you
did
,
so
in
a
way
,
I
suppose
I
I
kind
of
gathered
this
through
the
conversation
that
we've
had
,
but
if
anybody
was
looking
to
take
this
route
because
,
again
,
people
listening
to
this
podcast
,
there's
a
mixture
of
people
.
There
are
those
who
are
in
that
nine
to
five
and
looking
for
an
avenue
away
from
the
nine
to
five
,
and
there
are
those
who
are
well
,
yeah
,
I
suppose
that's
the
main
category
,
and
there
are
those
who
are
well
,
yeah
,
I
suppose
that's
the
main
category
.
Is
there
any
sort
of
recommendation
you
could
give
to
those
people
in
terms
of
an
opportunity
to
escape
the
roles
that
they're
?
Speaker 2
52:23
in
sort
of
thing
.
I
guess
I
would
recommend
people
be
cautious
about
quitting
their
job
before
it
makes
sense
.
You
know
just
um
,
just
because
you
know
bills
need
to
be
paid
.
Uh
,
the
initial
.
I
think
that
the
first
steps
would
be
to
um
educate
you
know
,
see
what
options
are
out
there
.
Like
is
it
if
?
Speaker 2
52:48
If
you
,
if
you
want
to
get
into
e-commerce
,
you
know
you
have
to
realize
that
your
phone's
going
to
ring
um
,
you
need
to
know
about
the
products
.
There
is
that
customer
service
aspect
.
There
are
some
interactions
that
need
to
happen
.
If
that's
absolutely
not
what
you're
into
and
you
just
want
to
grind
away
and
not
have
a
telephone
number
on
a
website
,
you
could
do
something
like
niche
websites
,
where
you're
just
producing
content
full-time
and
you
drive
traffic
and
you
you
monetize
the
website
either
by
linking
to
amazon
or
by
putting
ads
on
your
website
.
There
are
lots
of
ways
to
monetize
a
website
even
without
selling
a
product
.
So
I
guess
it's
just
trying
to
narrow
down
what
your
best
fit
would
be
and
when
you
identify
what
you
think
you
could
be
good
at
or
what
you
think
you
could
do
for
a
few
years
without
getting
fed
up
,
then
go
about
maybe
educating
yourself
on
how
,
how
,
that
you
know
what
that
is
,
what's
required
to
do
it
,
what
sort
of
skills
you
need
,
and
then
get
started
.
Um
,
I
guess
.
So
it's
really
education
.
Speaker 2
53:51
I've
read
a
lot
of
books
now
.
Um
,
I've
read
a
lot
of
books
now
,
I've
read
a
lot
of
books
.
They
start
off
with
a
four-hour
workweek
,
but
that
was
more
of
a
mind
shift
thing
for
me
,
and
then
I
got
into
more
of
the
educational
stuff
like
how
to
make
digital
marketing
,
seo
books
,
advanced
ecommerce
and
stuff
like
that
.
But
it's
really
important
that
once
you
start
absorbing
all
of
that
information
,
then
you
then
go
and
apply
it
,
because
there
are
lots
of
people
that
are
just
consuming
,
consuming
,
consuming
.
But
if
you
don't
make
that
switch
from
consuming
to
implementation
,
you're
just
,
you
know
,
you're
never
going
to
,
you're
never
going
to
make
any
money
from
that
business
that
you
didn't
start
.
So
,
um
,
you
know
,
I
think
if
you
can
just
educate
yourself
,
learn
a
few
new
skills
and
,
as
you're
learning
them
,
implement
them
,
even
if
your
first
attempt
is
pretty
shitty
,
it
just
means
that
everything
you
learned
along
the
way
,
your
second
attempt
will
be
a
lot
easier
and
faster
.
Speaker 1
54:47
Well
,
john
,
you
answered
that
question
a
lot
more
eloquently
than
I
asked
it
and
you
were
spot
on
,
thank
you
,
thank
you
so
much
for
that
.
So
,
yeah
,
I
it's
.
It
sounds
great
,
and
what
I
want
to
do
is
just
wish
you
all
the
best
,
um
,
with
,
with
,
with
your
,
with
your
venture
.
I'll
be
obviously
keeping
an
eye
on
,
on
that
.
I'll
,
you
know
,
be
keeping
track
of
what
you're
doing
and
maybe
down
the
line
,
we
can
uh
,
have
you
back
on
the
podcast
to
see
how
you're
doing
and
what
you're
doing
.
Speaker 2
55:14
Maybe
you'll
be
,
maybe
you'll
be
coaching
people
um
,
well
,
I
,
um
,
I
,
I
keep
,
I
keep
getting
asked
you
know
,
uh
,
are
you
going
to
go
into
coaching
,
are
you
going
to
run
a
course
,
are
you
going
to
prepare
your
own
course
in
that
way
?
Because
it's
,
it's
pretty
good
money
that
way
.
But
um
,
I
just
that's
not
what
I
want
to
do
.
You
know
,
I
,
I
like
,
I
like
talking
about
these
things
,
but
I'm
not
very
good
at
taking
money
from
people
.
I
don't
know
it
.
Just
it
doesn't
,
it
doesn't
feel
comfortable
to
me
and
there
are
way
too
many
gurus
out
there
.
Speaker 2
55:45
It
just
it
gives
people
a
bad
name
.
So
I
don't
know
,
yeah
,
that's
not
something
I
might
.
I
think
I'm
going
to
do
okay
if
,
if
this
store
really
continues
the
way
it's
going
and
I'm
able
to
just
continuously
,
you
know
,
remove
myself
from
it
,
I
wouldn't
be
against
doing
another
store
or
doing
something
else
.
So
I
have
like
a
diversified
income
,
so
maybe
another
money
stream
,
whether
that's
like
.
Speaker 2
56:12
Right
now
,
I'm
actually
playing
with
the
idea
of
having
an
affiliate
website
,
because
affiliate
websites
do
not
require
any
front
information
,
you
know
,
you
don't
need
to
talk
to
anybody
and
you
can
outsource
it
completely
.
And
affiliate
websites
are
like
,
they're
valued
at
30x
the
profit
of
the
website
,
regardless
of
how
much
money
you
invest
into
it
,
whereas
e-com
stores
are
valued
at
25
to
30
times
your
net
monthly
average
income
.
So
after
all
your
expenses
.
So
if
you
make
$1,000
a
month
net
,
you
could
sell
it
for
30K
,
perhaps
25
,
30k
and
each
website
.
If
you
make
$1,000
profit
,
even
if
it
costs
you
$1
dollars
on
hiring
a
content
,
that
that's
not
,
that's
not
a
problem
,
because
it's
only
about
the
gross
profit
on
a
niche
website
.
So
you
know
,
these
are
things
I
could
just
probably
,
you
know
,
start
adding
on
.
You
know
it's
extra
,
extra
income
and
it's
all
uh
,
just
to
diversify
a
little
bit
.
But
we'll
see
.
We'll
see
when
,
when
we
get
there
well
.
Speaker 1
57:18
Either
way
,
as
I
said
,
I'll
be
keeping
track
of
what
you're
doing
.
I
wanted
to
thank
you
for
coming
on
the
remote
work
life
podcast
and
um
.
We'll
hope
to
hear
from
you
soon
.
Speaker 2
57:27
Thank
you
,
john
yeah
,
it
was
great
talking
to
you
.
Thanks
for
having
me
.
No
problem
anytime
.
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