What if you could trade your 9-to-5 for a life of freedom, travel, and entrepreneurial success? That’s the inspiring story of Niluka Kavanagh, the visionary founder of ImagineThat.
ImagineThat is the business school for digital nomads and solopreneurs. It is for ambitious but bored professionals who want to start offering their service independently online so they can a) work for themselves and b) gain location freedom. The ImagineThat Academy helps professionals such as lawyers, financial advisors, tech consultants, executive coaches and other specialists launch their own online service, work from anywhere and win their first client in 6 months or less. You no longer need to choose between career and travel. ImagineThat.
In this episode you’ll learn how Niluka transitioned from a high-flying consulting career at KPMG to leading a tech startup and a public speaking business, all while living in seven different countries. Niluka’s journey is packed with valuable lessons on finding your niche, leveraging your skills, and creating a sustainable income without being tied to one location.
You’ll hear how the pandemic ignited the realization that location independence is possible, leading her to assist others in their quest for the same freedom. Niluka unveils actionable steps to identify online business market gaps and deploy effective marketing strategies tailored for digital nomads and solopreneurs. This episode is a blueprint for anyone who wants to break free from the conventional work setup and build a fulfilling, location-independent career.
But it’s not all business; we dive into the human side of remote work too. From practical productivity tips to balancing work and life, this episode equips you with tools to avoid burnout and thrive on the move. Niluka shares personal anecdotes about the fascinating people she’s met and the life lessons she’s learned along the way.
Embrace the concept of work-life integration and see how betting on yourself can lead to unprecedented career and personal fulfillment. Whether you’re a freelancer, founder, or aspiring digital nomad, this episode will inspire you to take bold steps toward creating a life you love. Tune in and start your journey to location-independent success!
If you are interested in what Niluka is doing and would like to join the Academy, you can find out more via the website or connect with her on LinkedIn.
You can also subscribe for updates and join the free ImagineThat community here: https://beacons.ai/imaginethatclub.
Looking for Remote Work?
Click here remoteworklife.io to access a private beta list of remote jobs in sales, marketing, and strategy — plus get podcasts, real-world tips and business insights from founders, CEOs, and remote leaders. subscribe to my free newsletter
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Location-Independent Career Opportunities
Alex
0:00
Are
you
at
an
inflection
point
in
your
life
and
struggling
for
ideas
on
what
to
do
to
start
or
grow
your
location-independent
career
?
This
series
is
all
about
uncovering
opportunities
that
await
in
the
world
of
remote
work
and
location-independent
businesses
.
I'll
be
sharing
case
studies
of
location-independent
freelancers
,
solopreneurs
,
founders
and
leaders
to
give
you
ideas
on
what
they
do
and
how
they're
growing
.
Founders
and
leaders
to
give
you
ideas
on
what
they
do
and
how
they're
growing
.
Imagine
waking
up
in
a
new
city
,
a
new
country
or
even
just
a
new
coffee
shop
every
week
,
with
the
freedom
to
work
from
anywhere
in
the
world
.
This
isn't
just
a
dream
.
It's
a
reality
that
so
many
have
achieved
,
and
it's
a
reality
you
can
achieve
too
.
My
name's
Alex
Wilson-Campbell
,
founder
of
the
Remote
Work
Life
podcast
,
and
this
series
is
dedicated
to
those
at
an
inflection
point
in
their
lives
.
Maybe
you're
feeling
stuck
in
a
traditional
job
,
yearning
for
more
flexibility
and
autonomy
.
Perhaps
you're
looking
for
a
way
to
balance
your
career
with
your
personal
life
,
or
maybe
you're
driven
by
a
desire
to
explore
the
world
without
sacrificing
your
professional
ambitions
.
Whatever
your
motivation
,
you're
not
alone
.
Throughout
this
series
,
I'll
share
case
studies
of
location-independent
freelancers
,
solopreneurs
,
founders
and
leaders
who've
successfully
navigated
the
transition
to
location
independence
,
from
digital
nomads
to
entrepreneurs
,
we'll
explore
a
wide
array
of
businesses
that
can
be
pursued
from
anywhere
.
Join
me
as
we
dive
into
the
nuts
and
bolts
of
building
a
remote
work
life
,
tackling
topics
like
finding
your
niche
,
leveraging
your
skills
,
creating
a
sustainable
income
and
overcoming
the
inevitable
challenges
along
the
way
.
We'll
also
share
the
tools
and
strategies
that
can
help
you
thrive
in
this
exciting
new
landscape
.
So
if
you're
ready
to
break
free
from
the
confines
of
a
traditional
office
to
embark
on
something
that
matches
your
goals
,
you're
in
the
right
place
.
Alex
1:54
Today's
guest
is
Niluka
Kavanagh
,
founder
of
Imagine
that
.
After
graduating
from
Oxford
University
,
niluka
had
a
successful
career
in
consulting
at
KPMG
,
where
she
worked
with
a
number
of
global
clients
.
She
then
decided
to
take
a
leap
of
faith
,
going
into
entrepreneurship
and
having
two
businesses
of
her
own
one
,
a
tech
startup
,
which
she
took
to
market
,
and
the
other
a
successful
public
speaking
business
where
she
helped
over
500
people
improve
their
presenting
skills
.
Both
these
businesses
were
done
fully
remote
,
while
living
in
seven
places
around
the
world
,
from
Valencia
and
Lisbon
to
Chiang
Mai
and
Da
Nang
.
After
seeing
it
was
possible
to
work
for
herself
and
work
from
anywhere
,
she
decided
to
create
Imagine
that
,
dedicated
to
helping
other
corporate
professionals
achieve
the
same
.
Niluka
has
previously
lectured
for
Edinburgh
Business
School
,
trinity
Business
School
,
lis
,
and
has
had
articles
featured
by
Cambridge
University
and
the
World
Financial
Review
.
She
is
also
the
host
of
the
YouTube
channel
Breaking
Boundaries
with
Naluka
.
Thanks
for
joining
us
on
the
show
today
,
naluka
,
can
you
just
begin
by
telling
us
a
bit
about
yourself
?
Niluka
3:03
I
grew
up
in
Buckinghamshire
in
the
UK
.
I
studied
at
Oxford
University
amazing
experience
.
I
then
,
in
my
early
career
,
was
a
consultant
at
KPMG
in
London
,
worked
with
some
big
global
clients
like
Mastercard
,
tesco
,
london
Stock
Exchange
,
and
worked
in
a
range
of
teams
which
taught
me
so
much
,
worked
in
strategy
,
customer
commercial
management
,
learned
a
lot
.
After
that
,
I
decided
I
wanted
more
from
my
career
,
more
for
my
life
,
and
I
took
a
bit
of
a
leap
of
faith
.
I
asked
myself
is
it
possible
to
work
for
myself
and
is
it
possible
to
work
from
anywhere
?
So
I
decided
to
go
into
entrepreneurship
and
during
this
time
I
worked
on
two
businesses
of
my
own
One
,
a
tech
tech
startup
,
which
I
took
to
market
.
The
other
,
an
online
public
speaking
business
where
I
helped
about
500
plus
people
globally
.
And
I
did
all
of
that
while
nomading
in
seven
places
around
the
world
.
And
that
led
me
on
to
create
.
Imagine
that
,
which
I'm
sure
we'll
talk
more
about
today
,
which
is
the
business
school
for
digital
nomads
and
solopreneurs
who
want
to
Work
from
Anywhere
.
Building a Location-Independent Business
Niluka
4:07
You
asked
me
what
led
me
to
become
a
founder
.
I
think
it's
maybe
a
bit
cliche
,
but
I've
always
loved
to
build
and
create
.
So
even
when
I
was
at
KPMG
.
Even
in
my
consulting
days
I
guess
you
could
call
it
I
was
an
intrapreneur
,
an
intrapreneur
.
So
when
I
was
at
KPMG
,
I
built
KPMG
Future
Thinkers
,
which
was
a
tech
initiative
that
brought
in
speakers
from
the
BBC
,
nutmeg
,
hsbc
,
etc
.
And
also
was
one
of
the
founding
members
of
KPMG
BSU
,
which
was
the
behavioral
science
unit
.
Niluka
4:40
So
I've
always
,
even
when
I
was
in
corporate
,
loved
to
create
and
build
.
And
then
I
have
my
own
personal
website
.
I
have
my
YouTube
channel
,
breaking
Boundaries
with
Naluka
.
Then
,
as
I
said
,
I
had
my
public
speaking
business
,
help
me
present
,
which
I
actually
started
that
while
I
was
working
at
KPMG
,
which
was
very
interesting
.
During
the
pandemic
and
even
when
I
was
like
15
,
I
was
coming
up
with
this
idea
to
create
like
a
clothing
line
and
all
of
this
.
So
I
think
I've
always
been
someone
who
liked
to
build
and
create
.
So
it
wasn't
necessarily
one
thing
that
led
me
to
become
a
founder
.
I
think
that's
just
who
I
am
and
I'd
like
to
see
the
direct
impact
of
what
I
am
doing
.
I
think
maybe
also
I'm
not
afraid
to
go
against
the
grain
and
maybe
be
a
bit
different
,
and
I
think
that
is
also
common
of
founders
too
.
Alex
5:27
I'm
intrigued
to
know
more
about
the
business
.
So
tell
me
more
about
that
and
tell
me
about
the
origins
of
the
business
.
Niluka
5:34
Absolutely
so
.
The
first
thing
to
say
is
that
I
wasn't
unhappy
while
I
was
at
KPMG
.
This
is
really
important
.
This
wasn't
a
story
of
burnout
or
toxic
culture
or
like
I
just
had
to
quit
because
I
was
so
unhappy
and
down
.
I
actually
was
doing
pretty
well
,
I
had
been
promoted
quickly
,
I
liked
my
team
,
et
cetera
,
et
cetera
.
But
I
think
I
just
wanted
more
,
and
I
say
that
imagine
that
is
for
ambitious
but
bored
professionals
,
because
that
is
me
.
Niluka
6:02
That
was
me
a
few
years
ago
.
I
felt
very
ambitious
with
my
career
,
but
I
felt
so
bored
,
and
I
think
the
pandemic
really
shifted
my
mindset
.
It
made
me
think
look
,
if
I
can
do
my
work
in
London
,
why
can't
I
take
my
laptop
and
do
it
somewhere
else
in
the
world
,
somewhere
beautiful
?
That
really
shifted
my
mindset
and
I
thought
to
myself
if
I
stay
in
London
,
earn
more
money
,
go
up
the
corporate
ladder
,
so
to
speak
,
is
that
going
to
be
it
?
Is
that
all
I
am
ever
going
to
do
in
my
career
?
Not
take
any
risks
,
not
do
something
else
?
And
so
I
would
say
it
was
more
of
a
pull
move
than
a
push
move
.
What
I
mean
by
that
is
I
was
pulled
towards
doing
this
rather
than
pushed
away
from
something
that
I
hated
,
right
.
So
I
had
this
hypothesis
while
I
was
at
KPMG
Is
it
possible
to
work
for
myself
and
to
work
from
anywhere
?
Niluka
6:57
As
mentioned
,
I've
always
been
quite
entrepreneurial
,
plus
,
I've
always
liked
to
see
the
world
,
but
I
didn't
just
want
to
travel
and
stop
my
career
.
I
didn't
just
want
to
take
a
sabbatical
and
travel
.
I
had
never
taken
a
gap
year
because
I
wanted
to
move
forward
with
my
career
.
So
I
had
this
quite
ambitious
goal
to
see
can
I
progress
on
both
?
Can
I
start
building
things
and
go
into
entrepreneurship
while
also
sometimes
working
from
anywhere
?
So
,
as
mentioned
,
I
worked
on
two
businesses
fully
remote
.
One
was
a
tech
startup
and
the
other
was
my
online
public
speaking
business
and
I
nomaded
in
seven
places
across
the
world
,
in
Europe
and
Asia
and
I
realized
,
okay
,
this
is
really
interesting
because
during
that
time
,
I
also
met
a
lot
of
other
people
like
me
,
whether
they
were
founders
or
whether
they
were
people
working
remotely
and
nomading
and
I
thought
,
okay
,
this
is
true
,
you
can
make
money
online
,
work
for
yourself
and
have
location
freedom
.
Niluka
7:52
Why
do
more
people
not
know
about
this
?
And
I
know
that
there
are
people
out
there
like
me
a
few
years
ago
.
They
have
an
area
of
expertise
they
want
to
do
online
.
Maybe
they're
a
lawyer
,
financial
advisor
,
tech
consultant
but
they
need
help
getting
there
.
They
need
help
knowing
how
do
I
actually
start
an
online
services
business
,
how
do
I
stand
out
,
how
do
I
differentiate
myself
to
win
clients
.
And
then
,
of
course
,
you
have
the
practical
side
of
working
from
anywhere
,
and
that
is
why
I
work
with
providers
in
the
digital
nomad
space
,
whether
it
is
digital
nomad
,
tax
,
accommodation
,
etc
.
So
I
suppose
I
wanted
to
be
that
voice
,
that
voice
that
could
help
people
achieve
those
two
dreams
at
once
to
work
for
themselves
,
to
work
from
anywhere
,
and
to
take
their
area
of
expertise
and
start
offering
that
online
and
,
in
turn
,
gain
location
freedom
.
Alex
8:41
What
inspired
you
to
be
location
independent
with
your
work
?
Niluka
8:46
it's
a
good
question
.
I
think
three
reasons
first
,
personal
reason
.
Second
,
a
wider
societal
reason
in
terms
of
the
shift
in
how
we're
working
and
the
future
of
work
.
And
a
third
,
a
commercial
reason
.
So
the
first
personal
reason
is
I
simply
wanted
to
see
the
world
.
I
mentioned
that
I
didn't
just
want
to
take
a
gap
year
or
take
time
off
to
travel
.
I
felt
like
why
do
we
have
to
choose
between
our
career
and
travel
?
Why
should
we
have
to
settle
and
why
do
we
have
to
wait
until
we
retire
?
We
didn't
take
a
gap
year
.
Why
do
we
have
to
wait
until
we
retire
to
go
to
these
cool
places
or
wait
for
three
,
four
weeks
of
annual
leave
to
maybe
go
abroad
?
So
I
think
the
first
reason
was
a
personal
reason
.
I
knew
myself
right
I'm
at
the
stage
in
my
life
where
I
want
to
be
able
to
work
from
anywhere
.
I
want
to
be
able
to
sometimes
take
my
laptop
and
work
in
another
city
or
another
place
and
see
the
world
,
while
also
progressing
in
my
career
.
Right
,
I'm
getting
my
weekends
,
so
in
my
weekends
I
can
go
and
explore
cool
places
.
So
that
was
the
first
reason
.
Second
reason
wider
societal
reason
,
which
is
to
do
with
the
world
of
work
and
how
I
can
see
it
changing
.
So
as
many
as
one
in
three
professionals
are
predicted
to
be
digital
nomads
or
have
some
degree
of
location
freedom
by
2035
.
That's
according
to
the
International
Accounting
Bulletin
.
The
creator
economy
is
set
to
double
in
size
to
480
billion
over
the
next
five
years
.
That's
according
to
Goldman
Sachs
and
we're
seeing
more
and
more
countries
starting
to
attract
global
talent
.
Only
I
think
it
was
a
couple
of
months
ago
Thailand
introduced
the
DTV
visa
,
the
Destination
Thailand
visa
,
which
allows
nomads
to
live
and
work
in
Thailand
for
six
months
for
a
very
modest
fee
.
So
I
think
the
second
reason
is
I
can
see
the
world
of
work
changing
.
I
can
see
that
we
no
longer
have
to
be
fixed
to
one
location
.
Niluka
10:42
And
then
the
third
reason
I
wanted
to
create
Imagine
that
and
a
location
independent
business
is
because
of
commercial
reasons
.
Right
,
huge
potential
in
this
space
.
So
online
coaching
and
consulting
set
to
reach
350
billion
a
year
by
2035
,
according
to
Forbes
.
So
huge
market
potential
.
Secondly
,
by
having
a
location
independent
business
,
you
have
lower
costs
up
front
.
You're
not
paying
for
an
office
and
all
of
that
.
That
can
obviously
really
drain
your
finances
.
Niluka
11:14
I
think
the
third
reason
is
you
also
have
access
to
a
wider
client
base
,
so
you're
not
limited
.
Although
a
lot
of
my
clients
and
a
lot
of
the
people
in
the
Imagine
that
community
are
from
London
and
maybe
Amsterdam
,
I
do
have
also
people
from
the
US
,
from
Canada
,
so
that
global
access
to
clients
is
really
interesting
.
And
I
think
also
there
is
a
little
bit
of
a
hack
here
that
no
one
really
speaks
about
,
which
is
if
you
are
working
online
and
you
have
a
location
,
independent
business
,
and
you
are
maybe
charging
out
rates
that
are
common
in
the
US
or
the
UK
,
but
then
sometimes
you
are
working
in
Thailand
or
Bali
,
your
finances
and
your
business
finances
are
going
to
go
further
.
So
I
think
those
are
the
three
reasons
personal
reasons
,
societal
reasons
in
terms
of
the
shift
in
how
we
are
working
today
,
and
then
,
thirdly
,
that
commercial
aspect
.
Alex
12:09
Did
you
face
any
challenges
in
the
startup
phase
and
,
if
so
,
how
did
you
overcome
them
?
Niluka
12:15
I
think
originally
I
didn't
get
my
offer
quite
right
.
I
had
too
many
options
this
one-off
session
,
this
smaller
program
,
this
ignition
course
,
etc
.
And
I
realized
it's
a
little
bit
like
that
jam
analogy
or
that
study
,
if
you've
ever
heard
about
it
where
they
gave
shoppers
a
couple
of
jam
options
and
they
were
more
likely
to
buy
than
if
they
had
like
20
plus
jam
options
.
So
I
realized
,
okay
,
I
need
to
streamline
my
offering
a
bit
more
,
and
so
I
went
back
to
the
drawing
board
and
I
spoke
to
customers
.
Niluka
12:43
I
took
my
own
advice
that
I
tell
people
who
come
through
the
academy
,
which
is
go
and
speak
to
your
ideal
customer
,
and
I
identify
two
key
stages
in
the
customer
journey
.
Niluka
12:54
One
is
people
who
are
wanting
to
transition
out
of
corporate
and
wanting
to
work
from
anywhere
and
start
their
own
business
,
but
they
don't
necessarily
have
an
online
business
idea
or
they're
not
sure
what
area
of
expertise
they
should
offer
online
,
and
maybe
they
aren't
sure
how
to
even
transition
from
the
corporate
space
to
being
a
location
independent
solopreneur
.
Niluka
13:16
So
that
was
a
really
interesting
discovery
for
me
,
and
so
that
is
why
I
have
the
career
transition
program
,
which
is
for
people
who
may
feel
lost
,
confused
,
unsure
how
to
pivot
,
unsure
what
their
business
idea
should
be
in
,
etc
.
And
then
there's
another
group
of
people
,
which
are
people
who
are
your
financial
advisors
,
your
tech
consultants
,
your
lawyers
,
who
have
an
area
of
expertise
.
They
know
that
they
can
start
offering
it
independently
,
but
they
don't
really
know
how
to
start
.
They
don't
really
know
how
to
differentiate
themselves
and
stand
out
,
and
so
my
mission
with
everyone
who
comes
through
the
Imagine
that
Academy
is
that
by
the
end
of
the
program
,
they
are
ready
to
start
their
online
services
,
business
work
from
anywhere
and
win
their
first
client
in
six
months
or
less
.
So
that
was
definitely
a
big
learning
for
me
.
Initially
,
I
had
too
many
offerings
,
and
then
I
went
back
to
speaking
to
customers
and
really
identifying
where
are
they
in
the
customer
journey
,
what
are
their
pain
points
and
what
can
I
do
to
help
them
.
Alex
14:17
How
did
you
identify
the
niche
for
your
products
or
services
?
Niluka
14:21
I
think
it
was
a
little
bit
of
that
classic
thing
which
was
I
wish
this
had
existed
when
I
needed
it
.
So
when
I
was
in
London
and
I
was
thinking
about
working
for
myself
and
working
from
anywhere
,
I
couldn't
really
find
a
credible
voice
or
service
that
would
help
me
.
Instead
,
there
is
a
lot
of
smoke
and
mirrors
out
there
,
seen
on
Instagram
,
especially
a
bit
Identifying Online Business Market Gaps
Niluka
14:42
less
.
I
mean
the
number
of
online
business
coaches
who
are
telling
you
how
to
start
a
business
,
and
then
you
look
at
their
background
and
they
don't
really
have
much
that
is
credible
behind
them
or
it
maybe
feels
a
bit
disingenuous
people
selling
courses
saying
make
10k
a
month
.
With
my
course
on
how
to
make
10k
a
month
,
that
ultimately
makes
them
10k
a
month
right
,
and
then
they
sell
themselves
off
that
claim
so
really
has
to
be
taken
with
a
bit
of
a
pinch
of
salt
.
Then
Then
you
also
have
these
digital
nomad
coaches
,
which
are
useful
,
but
,
to
be
honest
,
I
figured
out
a
lot
myself
when
I
went
nomading
.
And
then
,
of
course
,
you
have
dropshipping
,
affiliate
marketing
,
these
types
of
so-and-so
experts
telling
you
how
to
make
money
online
.
So
,
in
short
,
I
saw
that
it
was
like
the
Wild
West
out
there
,
to
be
honest
,
and
so
I
saw
that
it
was
like
the
wild
west
out
there
,
to
be
honest
.
And
so
I
saw
two
gaps
.
One
gap
was
hang
on
where
is
the
credible
voice
here
,
with
a
professional
background
,
who
maybe
has
come
from
corporate
,
who
is
realistic
on
the
topic
?
And
so
I
just
didn't
see
that
.
I
didn't
see
that
existed
when
I
wanted
to
take
the
leap
of
faith
.
I
haven't
really
seen
it
since
.
Niluka
15:47
So
I
wanted
to
take
my
consulting
experience
,
my
two
businesses
and
my
nomad
experience
to
actually
bring
some
credibility
into
this
space
and
actually
help
people
,
using
all
the
experience
I
have
had
in
my
professional
life
working
with
different
clients
and
then
working
on
my
own
businesses
.
And
what
was
interesting
is
that
at
one
of
my
masterclasses
,
someone
gave
the
feedback
and
he
said
it's
great
to
see
someone
realistic
,
speaking
sensibly
,
with
a
reasonably
priced
offer
that
is
practical
and
useful
.
My
compliments
.
And
I
read
that
and
I
was
like
,
yes
,
okay
,
I've
done
something
.
I
think
also
another
aspect
in
terms
of
how
did
I
identify
the
niche
was
I
saw
a
gap
.
So
there
were
a
lot
of
online
business
coaches
out
there
.
There
are
a
lot
of
digital
nomad
coaches
,
but
if
you
can
imagine
a
Venn
diagram
,
imagine
that
sits
in
the
middle
,
so
I
help
a
lot
with
the
business
side
and
run
the
academy
,
but
then
I
also
work
with
partners
to
help
with
the
more
practical
aspects
of
being
digital
nomad
tax
,
accommodation
and
that
type
of
thing
.
So
yeah
,
that's
really
how
I
identified
the
niche
.
Alex
16:50
How
did
you
assess
the
demand
for
your
products
or
services
in
the
market
?
Niluka
16:56
Well
,
a
couple
of
ways
,
I
think
already
I
could
see
firsthand
when
I
was
nomading
around
the
world
that
there
are
so
many
people
who
are
now
location
independent
and
so
my
own
lived
and
breathed
experience
being
around
the
world
,
seeing
other
people
not
just
myself
opting
for
this
different
approach
Okay
,
this
is
interesting
.
This
was
not
the
case
five
,
10
years
ago
.
I
think
another
way
I
assess
the
demand
for
a
business
school
like
Imagine
that
is
I
set
up
a
waitlist
on
my
account
,
just
a
simple
type
form
,
and
I
thought
,
okay
,
let
me
do
a
couple
of
posts
,
let
me
have
this
type
form
,
this
waitlist
,
in
my
bio
.
Does
anyone
sign
up
?
And
I
was
having
people
sign
up
with
no
marketing
spend
.
That
was
interesting
.
Niluka
17:42
I
also
,
obviously
,
did
some
market
research
.
Niluka
17:44
I
saw
the
trends
in
the
future
of
workspace
those
statistics
I
mentioned
before
,
the
changing
customer
sentiment
,
future
of
workspace
,
those
statistics
I
mentioned
before
the
changing
customer
sentiment
.
Niluka
17:57
And
,
of
course
,
I
also
know
that
business
consulting
and
coaching
is
quite
an
evergreen
area
.
It's
not
an
area
that
an
AI
bot
can
just
do
for
you
.
Yes
,
ai
can
help
with
tasks
and
automation
and
a
lot
more
than
that
,
right
,
but
the
actual
discussion
with
someone
about
their
strategy
,
how
they
find
their
niche
,
how
they
find
their
niche
,
how
they
identify
their
ideal
customer
,
how
they
stand
out
and
brand
themselves
all
this
type
of
things
that
I
cover
in
the
Imagine
that
Academy
.
That
is
something
that
I
think
is
going
to
be
relevant
for
a
very
long
time
and
,
as
mentioned
before
,
online
coaching
and
consulting
sector
set
to
reach
350
billion
a
year
by
2035
.
Obviously
,
that
is
great
for
me
and
with
Imagine
that
,
but
it's
also
great
for
my
clients
who
are
coming
to
me
wanting
to
start
coaching
independently
online
or
consulting
independently
online
.
So
,
yeah
,
a
couple
of
different
reasons
as
to
how
I
saw
and
how
I
assessed
the
demand
for
something
like
Imagine
that
.
Alex
18:47
How
did
you
attract
your
first
clients
or
customers
?
Niluka
18:53
well
,
I
have
pretty
standard
way
maybe
,
or
something
that
maybe
isn't
that
unusual
,
and
then
I
have
a
much
more
unusual
way
that
I
will
share
with
you
.
So
the
more
standard
quote-unquote
ways
was
through
and
instagram
.
I
tend
not
to
do
much
cold
outreach
and
I
think
,
to
be
honest
,
if
you
really
have
something
where
there
is
demand
,
you
won't
need
to
do
much
of
that
.
People
will
come
to
you
.
Obviously
,
though
,
you
have
to
be
active
and
out
there
Marketing Strategies for Location-Independent Business
Niluka
19:22
.
So
I
do
use
a
lot
.
I
do
a
lot
of
storytelling
on
there
.
Niluka
19:26
I
talk
about
the
experience
I've
had
at
.
Imagine
that
I
talk
about
my
own
journey
to
building
.
Imagine
that
I
talk
about
the
experience
I've
had
at
.
Imagine
that
I
talk
about
my
own
journey
to
building
.
Imagine
that
I
talk
about
some
of
the
experiences
I
have
had
through
nomading
,
et
cetera
,
and
that
attracts
my
ICA
,
my
ideal
customer
avatar
.
That
attracts
the
type
of
people
who
are
like
me
a
few
years
ago
when
I
was
in
corporate
bored
but
ambitious
,
wanting
to
work
for
myself
and
wanting
to
work
from
anywhere
.
Niluka
19:49
I
do
similar
on
my
as
well
.
Instagram
,
as
you
may
know
,
is
more
for
video
content
,
so
I
create
reels
et
cetera
on
Instagram
,
but
the
more
unusual
way
that
I
have
attracted
those
in
the
Imagine
that
Academy
and
those
in
the
community
is
through
Meetup
.
So
I
created
a
group
.
This
really
surprised
me
.
I
created
a
group
on
Meetup
called
the
Business
School
for
Digital
Nomads
and
I
sent
it
to
London
and
people
just
joined
that
group
,
which
was
amazing
because
then
I
ran
my
masterclasses
there
,
et
cetera
,
and
people
were
reaching
out
to
me
through
the
Meetup
app
or
finding
me
through
the
Meetup
app
,
and
so
that
was
very
unusual
for
me
because
it's
not
really
a
very
well-known
way
to
market
yourself
,
but
I
think
,
for
what
Imagine
that
is
trying
to
do
and
what
I'm
trying
to
build
here
,
it
really
works
.
So
,
yeah
,
that's
how
I
would
say
I've
attracted
my
first
clients
in
the
academy
and
those
in
the
community
is
through
LinkedIn
,
instagram
,
but
also
this
group
that
I
created
on
Meetup
.
Alex
20:52
What
steps
did
you
take
to
launch
the
business
?
Niluka
20:56
So
I
did
what
I
like
to
call
the
three
C's
research
.
Niluka
21:00
And
we're
getting
a
little
bit
meta
here
,
because
not
meta
the
company
,
but
meta
in
terms
of
the
fact
that
what
I'm
speaking
about
and
what
I
did
with
myself
is
also
some
of
this
is
also
what
I
teach
my
clients
to
do
,
right
,
so
I
try
to
walk
the
talk
.
So
I
did
what
I
like
to
call
the
three
Cs
current
trends
,
competitors
,
customer
.
So
what
are
the
current
trends
?
And
I
covered
some
of
that
already
.
But
I
could
see
that
the
future
of
work
is
changing
rapidly
.
I
can
see
that
for
Gen
Z
,
they
no
longer
just
want
to
go
to
an
office
and
do
the
nine
to
five
.
They
no
longer
even
just
want
to
work
from
home
.
They
want
more
.
They
want
some
location
,
freedom
.
But
also
the
older
generation
,
those
who
are
perhaps
a
little
bit
bored
later
on
in
their
career
and
they
just
want
a
change
.
They
are
the
type
of
people
who
are
now
thinking
well
,
you
know
what
,
I've
got
a
good
amount
of
expertise
under
my
belt
.
Why
can't
I
start
consulting
or
offering
my
service
independently
online
and
go
work
a
couple
of
months
a
year
in
South
and
France
?
So
trends
definitely
in
terms
of
our
mindset
to
how
we
work
and
the
ways
we
should
work
.
Then
,
obviously
,
competitors
.
So
I
mentioned
previously
that
gap
right
.
I
didn't
really
see
anyone
very
credible
offering
a
service
like
this
.
I
saw
that
there
were
a
lot
of
online
business
coaches
and
digital
nomad
coaches
,
but
I
wanted
to
be
someone
in
between
and
to
help
people
not
just
with
the
business
side
,
but
also
with
the
practical
side
of
nomading
if
they
want
that
location
freedom
.
So
that
was
really
interesting
,
doing
my
research
in
terms
of
competitors
and
also
seeing
that
there
wasn't
that
sensible
,
realistic
,
credible
voice
who
had
done
it
themselves
,
who
could
then
offer
that
support
.
And
then
the
third
C
my
customer
.
So
I
went
and
spoke
out
to
my
ideal
customer
avatar
,
my
ICA
,
and
I
mean
my
background
at
KPMG
.
I
really
specialized
in
customer
,
so
that
really
is
my
area
of
expertise
in
terms
of
understanding
the
pain
points
,
the
challenges
,
the
needs
,
the
desires
of
people
who
are
in
a
situation
where
they
do
want
to
start
working
for
themselves
and
working
from
anywhere
.
Niluka
23:12
So
I
did
the
three
C's
the
current
trends
,
customers
,
competitor
,
research
.
I
then
went
and
created
a
wait
list
.
So
I
started
building
a
community
.
I
created
my
website
,
I
started
to
get
a
couple
of
the
partners
on
board
,
so
the
partners
who
are
offering
that
more
practical
side
of
being
a
digital
nomad
or
having
location
freedom
.
And
then
when
I
saw
I
had
that
in
place
,
when
I
saw
,
okay
,
I'm
getting
people
coming
to
my
waitlist
,
I'm
getting
people
following
my
accounts
,
I'm
getting
people
partners
wanting
to
work
with
me
or
wanting
to
feature
on
the
Imagine
that
website
,
I
then
knew
,
right
,
I
really
have
demand
for
something
here
.
I
really
knew
that
there
was
something
.
Niluka
23:56
And
then
I
went
and
launched
,
launched
it
soft
launched
it
on
LinkedIn
,
my
YouTube
channel
and
shared
my
story
and
the
reasons
why
I
launched
the
business
.
So
I
think
it's
really
important
to
say
that
when
you
launch
a
business
,
there
is
a
lot
that
needs
to
go
on
before
you
do
it
.
And
really
everything
I
mentioned
there
the
three
C's
research
,
the
creating
the
waitlist
,
the
seeing
if
there
would
be
partners
who
would
want
to
you
know
,
partner
and
collaborate
with
me
that
was
all
really
about
validation
.
It
was
about
seeing
is
there
demand
for
a
business
school
for
digital
nomads
and
solopreneurs
who
want
location
freedom
?
Is
there
demand
for
it
?
And
I
saw
,
oh
my
gosh
,
yes
,
there
is
.
And
then
that
was
when
I
started
to
go
out
more
publicly
and
more
formally
.
Alex
24:42
What
marketing
strategies
have
been
most
effective
for
you
to
grow
your
client
base
or
grow
your
customers
?
Niluka
24:51
well
,
definitely
organic
.
As
I
mentioned
,
has
been
really
good
for
me
because
there
are
a
lot
of
ambitious
but
bored
professionals
on
wanting
to
perhaps
change
something
in
their
career
.
I
also
have
obviously
run
free
masterclasses
and
other
lead
generation
webinars
,
but
overall
I
think
the
best
marketing
strategy
I
could
advise
is
give
value
.
Give
value
and
make
it
about
your
audience
,
not
about
you
.
Speak
to
them
in
a
way
that
resonates
and
gets
to
their
point
of
challenge
or
their
area
that
they
really
want
to
change
in
their
life
.
And
think
about
your
why
,
not
just
your
what
?
So
every
brand
stands
for
something
.
If
we
think
about
Nike
,
it
stands
for
action
victory
.
Every
brand
stands
for
something
.
If
we
think
about
Nike
,
it
stands
for
action
victory
.
Think
about
Apple
stands
for
innovation
,
chanel
,
sophistication
,
elegance
,
right
.
So
there
is
a
deeper
why
behind
the
products
they
are
selling
,
and
it's
the
same
with
me
.
We'd
imagine
that
.
Niluka
25:48
What
is
the
why
behind
my
service
?
Okay
,
yes
,
I
offer
business
support
and
I
help
people
start
their
online
service
and
,
you
know
,
start
consulting
or
coaching
independently
.
But
that's
the
what
.
What
is
my
why
?
My
why
is
about
gaining
freedom
.
By
doing
that
,
you
can
gain
the
freedom
to
work
from
anywhere
.
You
can
gain
the
freedom
to
work
for
yourself
,
set
your
own
schedule
,
etc
.
So
my
aim
with
everything
I
do
in
my
marketing
or
I
try
to
do
is
to
inspire
people
and
to
educate
them
and
show
them
an
alternative
career
path
,
one
of
freedom
,
one
where
you
can
work
for
yourself
and
work
from
anywhere
.
Niluka
26:25
So
I
think
that's
really
important
for
anyone
thinking
about
their
marketing
strategy
.
Don't
just
get
fixed
on
the
tactical
and
the
specific
actions
you're
going
to
do
,
like
I'm
going
to
post
on
three
times
a
week
and
do
this
post
five
times
a
week
and
maybe
do
some
digital
marketing
or
even
some
I
don't
know
outdoor
advertising
,
whatever
it
might
be
right
,
that's
all
great
,
but
before
you
get
to
that
,
you
need
to
think
about
your
why
.
What
is
the
deeper
purpose
or
the
deeper
aspect
behind
what
you
are
doing
?
And
again
,
that's
something
I
help
with
in
the
Imagine
that
Academy
with
you
know
,
even
if
you
think
about
a
financial
advisor
who
comes
and
wants
to
start
independently
offering
their
service
,
that's
great
,
we
know
what
they're
doing
,
but
why
are
they
doing
it
?
And
then
that
,
of
course
,
ties
into
your
niche
,
etc
.
So
that
is
the
overall
thing
I
would
say
think
about
the
why
,
and
that
has
been
very
helpful
for
me
with
growing
imagine
that
what
sets
you
apart
from
your
competitors
?
Niluka
27:29
well
,
I
think
it
goes
back
to
those
two
gaps
.
I
mentioned
one
gap
in
terms
of
,
okay
,
there's
a
lot
of
online
business
coaches
out
there
,
there
are
some
digital
nomad
coaches
out
there
,
but
actually
combining
the
business
side
with
the
more
practical
location
independent
side
has
not
been
done
before
.
So
that
is
what
I'm
aiming
to
do
with
.
Imagine
that
,
yes
,
there
is
the
academy
,
which
focuses
on
the
business
side
of
things
,
but
if
people
do
want
location
freedom
,
hey
,
here
are
some
partners
that
can
help
with
that
.
Niluka
28:00
I
think
also
,
what
sets
me
apart
is
,
as
mentioned
,
my
professional
background
and
,
hopefully
,
the
fact
that
I
am
quite
credible
my
academic
background
,
my
consulting
experience
,
my
entrepreneurship
experience
.
I've
also
lectured
at
Trinity
Business
School
,
edinburgh
Business
School
,
the
London
Interdisciplinary
School
.
I've
had
articles
published
by
Cambridge
University
,
the
World
Financial
Review
,
etc
.
So
really
trying
to
be
that
credible
voice
in
an
area
where
there
are
a
lot
of
get
rich
quick
schemes
.
Niluka
28:25
There
is
a
lot
of
smoke
and
mirrors
,
unfortunately
,
when
it
comes
to
how
you
can
make
money
online
and
how
you
can
travel
,
and
I
just
want
to
be
that
voice
that
people
can
relate
to
and
say
,
huh
,
okay
,
she
was
in
corporate
before
.
She
has
done
it
,
she's
made
it
work
.
She
has
a
credible
background
in
business
.
She
also
has
done
some
of
that
practical
nomad
side
of
things
herself
.
Okay
,
I
want
to
work
with
her
.
That
is
what
I
think
sets
me
and
Imagine
that
apart
.
I
really
do
want
to
be
that
brand
and
that
company
that
does
stand
for
freedom
,
but
does
it
in
a
way
that
is
practical
and
sensible
and
isn't
making
these
grand
claims
that
we
see
all
the
time
on
,
particularly
somewhere
like
Instagram
,
that
are
just
nonsense
.
Alex
29:09
How
do
you
stay
productive
while
working
remotely
?
Niluka
29:13
I
love
this
question
because
I
get
asked
it
a
lot
.
I
get
asked
how
do
you
get
any
work
done
when
you're
living
in
paradise
?
So
I
have
four
tips
for
staying
productive
when
you
are
working
remotely
,
particularly
if
you
are
working
somewhere
really
beautiful
,
right
?
So
firstly
is
do
something
you
genuinely
enjoy
.
Self-discipline
is
everything
,
and
what
helps
with
that
Having
a
genuine
passion
for
what
you
do
.
So
if
you
are
doing
something
that
you
really
care
about
,
that
decision
of
,
hmm
,
do
I
want
to
go
to
the
beach
this
morning
in
Thailand
,
or
do
I
actually
want
to
make
progress
in
X
area
,
is
easier
,
right
,
you
know
that
you
can
go
to
the
beach
when
you
want
,
at
the
weekend
or
in
the
evenings
or
whatever
,
like
.
I
have
to
have
that
discussion
with
myself
.
But
because
I
love
what
I'm
doing
and
because
I
feel
I'm
on
such
a
mission
with
Imagine
that
it
is
much
easier
for
me
to
actually
choose
,
no
,
I
really
want
to
work
on
this
task
or
this
aspect
of
my
business
today
.
Productivity Tips and Business Revenue Streams
Niluka
30:07
I
think
the
second
tip
for
staying
productive
is
to
just
have
a
solid
work
setup
.
So
find
a
co-working
space
,
find
a
cafe
with
good
air
con
and
Wi-Fi
,
don't
just
work
from
home
all
the
time
.
I
think
that's
a
big
danger
if
you
are
working
online
,
right
.
So
when
you
go
to
these
places
a
co-work
space
or
a
cafe
that's
good
to
work
in
you
can
be
in
the
zone
when
you
are
there
and
then
when
you
step
out
you
can
enjoy
your
surroundings
,
etc
.
And
for
me
personally
,
that
helps
a
lot
with
separating
work
and
play
,
or
work
and
travel
.
Third
tip
I
always
give
is
to
focus
on
output
first
.
So
this
isn't
new
,
but
progress
is
measured
on
output
and
results
,
not
a
set
number
of
hours
,
and
I
think
that
can
really
help
when
optimizing
your
schedule
right
and
thinking
about
what
truly
matters
for
your
business
.
Five
hours
of
deep
work
with
airplane
mode
on
is
worth
so
much
more
than
eight
,
nine
hours
of
flitting
between
tasks
,
being
on
your
phone
,
feeling
distracted
,
etc
.
So
focus
on
deep
work
and
focus
on
the
output
.
And
then
the
fourth
thing
I'd
say
that
really
helps
with
being
productive
is
to
find
other
like-minded
individuals
.
So
,
for
me
,
finding
other
people
who
are
not
traveling
but
they
are
working
remotely
right
.
Niluka
31:20
If
you
are
someone
who
doesn't
have
the
location
freedom
of
working
from
anywhere
but
you
are
fully
remote
,
I
still
suggest
that
you
go
and
find
people
like
you
who
are
in
a
similar
boat
who
are
working
remotely
.
When
I
was
in
Koh
Samui
in
Thailand
,
there
was
a
startup
Samui
group
,
which
was
great
.
I
met
so
many
interesting
people
working
on
their
own
projects
,
businesses
,
ventures
.
They're
all
doing
it
online
.
Lisbon
,
I
had
similar
when
I
was
in
Da
Nang
.
Almost
every
cafe
I
went
to
I
found
other
digital
nomads
there
and
people
with
remote
freedom
.
So
being
around
those
types
of
people
really
supercharges
your
own
goals
and
what
you
want
to
achieve
.
So
those
are
my
four
tips
for
being
productive
Do
something
you
actually
enjoy
,
at
least
you
know
.
Niluka
32:00
I'm
not
saying
you
have
to
every
day
jump
out
of
bed
,
right
?
I
really
disagree
with
that
.
I
mean
there's
always
going
to
be
bad
parts
to
anything
you
do
,
but
I
think
if
you
enjoy
what
you
do
70
,
75%
of
the
time
,
that's
great
.
Second
thing
is
have
a
solid
work
setup
.
Find
a
co-working
space
or
a
cafe
or
somewhere
else
to
work
than
just
home
.
Third
thing
is
to
always
focus
on
output
and
that
deep
flow
state
of
work
so
that
you
really
achieve
what
you
want
,
but
it's
not
just
about
clocking
in
X
number
of
hours
.
And
then
the
fourth
is
around
finding
those
like-minded
individuals
that
I
think
that
you
can
learn
from
and
work
with
,
and
feel
productive
and
motivated
by
too
.
Alex
32:41
Can
you
give
me
a
high
level
view
of
the
different
revenue
streams
within
the
business
and
,
if
possible
,
what
they
generate
?
Niluka
32:50
So
I
have
my
B2C
revenue
stream
.
That
is
the
Imagine
that
Academy
.
As
I
mentioned
,
that
currently
is
a
three-month
program
that
is
cohort-based
At
the
moment
it's
live
cohorts
,
but
eventually
that
may
become
more
of
a
membership
or
subscription
model
and
the
goal
of
the
academy
is
that
everyone
who
comes
through
it
by
the
end
of
it
are
ready
to
launch
their
online
business
,
work
from
anywhere
and
win
their
first
client
in
six
months
or
less
.
And
I
focus
particularly
on
the
why
.
So
the
why
you
,
the
who
,
who
is
your
customer
?
And
the
what
what
are
you
selling
?
Another
aspect
of
the
B2C
revenue
stream
is
the
career
transition
support
.
So
I
mentioned
earlier
,
there
are
people
who
aren't
yet
ready
to
start
an
online
services
business
,
but
they
know
that
they
want
to
transition
out
of
corporate
,
they
want
to
pivot
,
but
they're
not
quite
sure
how
to
do
it
.
So
this
is
one
to
one
,
because
it
does
require
more
tailoring
and
everyone's
career
is
different
.
And
that
is
,
as
I
mentioned
,
career
transition
support
.
About
four
weeks
currently
sessions
just
with
me
to
really
think
about
that
plan
of
action
,
to
okay
,
how
do
you
want
to
work
for
yourself
and
how
do
you
work
from
anywhere
,
and
what
are
the
steps
to
actually
reach
that
point
.
Niluka
34:01
Then
I
have
a
B2B
revenue
stream
and
that
is
my
Imagine
that
partners
.
So
this
is
really
important
to
me
to
have
those
practical
providers
who
can
provide
the
help
and
support
when
it
comes
to
the
more
logistical
aspect
of
having
location
freedom
.
So
the
way
that
this
revenue
stream
works
is
partners
pay
to
be
listed
on
the
website
and
that
is
an
annual
amount
,
and
obviously
on
the
Imagine
that
website
they
gain
the
brand
exposure
.
So
anyone
who
comes
,
even
if
they
don't
buy
from
them
,
are
gaining
brand
awareness
of
what
that
company
does
.
So
that
is
a
win
for
the
partners
.
As
well
as
that
,
I
also
have
a
commission
and
a
referral
scheme
in
place
so
that
if
anyone
does
go
and
get
I
don't
know
digital
nomad
tax
advice
through
Imagine
that
or
digital
nomad
accommodation
help
through
Imagine
that
,
then
I
gain
a
commission
from
that
.
Niluka
34:53
And
I
think
also
I'm
going
to
start
introducing
newsletter
features
as
well
.
So
as
I
build
up
the
community
of
people
I
have
about
500
people
in
the
community
now
as
I
build
up
,
as
my
newsletter
and
my
list
becomes
bigger
,
then
I
definitely
see
partners
wanting
to
pay
to
feature
that
.
So
I'm
really
enjoying
having
both
those
revenue
streams
,
that
B2C
angle
,
which
is
the
academy
,
which
is
the
cohort
based
how
do
you
actually
start
an
online
services
business
and
launch
it
and
then
the
career
transition
support
,
which
is
for
people
who
not
yet
at
that
stage
yet
but
they
need
a
bit
of
help
moving
from
corporate
to
solopreneurship
,
moving
from
corporate
to
location
freedom
.
And
then
the
B2B
revenue
stream
as
well
,
which
is
working
with
partners
,
and
I
really
enjoy
having
both
of
those
because
,
ultimately
,
what
I'm
doing
is
that
business
side
,
but
also
that
practical
location
freedom
side
,
and
that
was
really
important
to
me
when
I
created
Imagine
that
to
be
able
to
offer
both
.
Alex
35:54
What
are
some
of
the
biggest
challenges
that
you
currently
face
as
a
location
,
independent
professional
?
Niluka
36:01
Well
,
no
surprises
here
.
I
would
say
,
loneliness
.
Sometimes
it
can
be
lonely
working
for
yourself
no
big
team
around
you
can
also
be
lonely
working
remotely
and
being
a
nomad
,
so
it's
like
double
double
the
loneliness
.
But
luckily
there
are
so
many
nomad
groups
,
meetups
,
entrepreneurial
groups
,
co-living
spaces
,
co-working
spaces
that
all
help
with
this
.
You
do
have
to
be
active
,
though
,
and
make
an
effort
to
go
out
and
seek
those
like
minded
people
.
It's
not
like
you
go
to
an
office
and
you
have
to
mingle
and
make
connections
,
right
,
because
you
literally
sat
next
to
people
in
a
meeting
room
or
sat
next
to
people
on
the
desk
next
to
you
,
right
?
You
do
have
to
be
more
proactive
,
I
think
,
when
you
are
working
for
yourself
and
doing
so
remotely
.
But
that's
also
why
I'm
building
the
Imagine
that
community
,
because
I
want
to
foster
and
create
those
relationships
between
people
who
come
into
the
academy
.
Embracing Location-Independent Entrepreneurship
Niluka
36:56
What
is
really
amazing
is
that
,
despite
the
loneliness
,
when
you
do
go
out
and
meet
people
,
it's
incredible
the
people
you
meet
.
I
mean
,
honestly
,
I
have
met
people
from
such
interesting
walks
of
life
a
former
Australian
politician
.
A
relatively
famous
French
influencer
who's
my
friend
,
djs
around
the
world
.
Someone
who
has
sold
his
business
in
Silicon
Valley
and
he's
now
pursuing
music
full
time
.
Many
,
many
,
many
business
owners
doing
incredible
things
.
Niluka
37:23
So
the
people
you
do
meet
is
really
really
interesting
,
I
think
,
because
when
you
take
yourself
out
of
the
corporate
bubble
,
when
you
take
yourself
out
of
the
status
quo
and
you
do
start
gaining
location
,
freedom
and
maybe
working
from
anywhere
and
nomading
,
you
get
to
meet
so
many
people
who
have
very
varied
and
creative
careers
and
backgrounds
and
I
think
you
will
bond
over
the
fact
that
you're
going
against
the
grain
in
some
ways
.
So
it
can
be
very
lonely
definitely
.
The
other
side
of
that
coin
is
that
when
you
do
go
out
and
meet
people
,
you
are
most
likely
going
to
create
some
incredible
connections
from
the
experience
.
I
mean
,
honestly
,
I
never
thought
I
would
meet
the
type
of
people
I
have
met
today
.
Honestly
,
I
never
thought
that
.
But
yes
,
I
think
that
is
the
hardest
part
.
It
can
be
lonely
when
you're
working
for
yourself
and
working
from
anywhere
and
nomading
in
a
new
place
.
Of
course
,
there's
going
to
be
a
little
bit
of
that
loneliness
when
you
start
out
.
Alex
38:23
What
advice
would
you
give
to
somebody
looking
to
start
their
own
location
,
independent
business
?
Niluka
38:28
Just
try
,
take
the
pressure
off
.
Think
of
it
as
an
experiment
,
an
opportunity
to
succeed
or
to
learn
.
There's
no
such
thing
as
fading
here
.
You
know
you're
going
to
succeed
or
you're
going
to
learn
a
lot
.
When
it
comes
to
having
location
freedom
.
There
are
various
ways
to
do
this
.
Niluka
38:43
What
I
do
,
and
what
Imaginecom
helps
with
,
is
the
online
services
business
.
So
I
would
be
asking
what
expertise
,
skill
,
service
area
of
specialism
do
you
have
that
you
can
deliver
online
that
adds
value
to
others
?
Now
,
if
you
can
do
it
online
,
it
means
you
don't
have
to
be
fixed
to
one
location
and
it
gives
you
access
to
a
global
marketplace
of
potential
clients
.
So
again
,
just
try
start
out
.
Do
some
early
customer
validation
right
.
Pick
a
destination
,
go
for
three
months
.
If
you
want
to
nomad
,
go
just
for
three
months
.
See
how
you
find
it
.
Niluka
39:23
It
doesn't
have
to
be
this
dramatic
career
or
life
change
and
you
shouldn't
think
of
it
as
that
.
But
make
sure
,
if
you
are
starting
a
location
independent
business
,
that
you
validate
,
a
location
independent
business
that
you
validate
and
you
think
about
the
why
,
the
why
you
.
Okay
,
what
is
it
about
you
that
is
going
to
make
you
stand
out
and
make
people
want
to
buy
from
you
who
is
your
customer
,
know
that
,
know
your
niche
,
know
exactly
who
you're
targeting
and
what
is
your
offer
and
what's
your
unique
framework
or
your
business
model
right
?
These
are
all
things
we
cover
in
the
academy
,
but
overall
,
break
it
down
doesn't
have
to
be
this
massive
thing
.
Niluka
39:59
I
think
the
problem
is
people
get
very
overwhelmed
by
everything
they
have
to
do
and
I'm
not
saying
it's
easy
,
of
course
not
.
But
honestly
,
if
I
thought
about
everything
that
could
go
wrong
and
every
single
aspect
that
I
would
have
to
do
,
I
wouldn't
have
created
.
Imagine
that
I
wouldn't
have
created
my
first
public
speaking
business
,
et
cetera
.
You
just
have
to
move
the
pebble
every
single
day
and
try
and
don't
think
of
it
as
this
massive
thing
that
either
is
going
to
work
or
won't
work
.
Just
say
to
yourself
right
,
I'm
going
to
give
this
a
shot
,
let's
see
.
Alex
40:29
Let's
see
how
it
goes
and
how
do
you
maintain
a
balance
between
work
and
life
to
hopefully
avoid
burning
out
?
Niluka
40:38
it's
funny
because
,
since
having
location
independence
,
I
felt
like
I
need
to
holiday
less
.
I
feel
like
I
crave
it
less
.
I
suppose
because
I'm
also
someone
who
does
travel
or
work
from
anywhere
.
Right
,
I'm
not
just
working
from
home
.
Sometimes
I
will
work
,
maybe
in
another
country
or
another
city
.
I
feel
like
I'm
no
longer
needing
that
or
craving
that
holiday
,
and
I'm
no
longer
counting
how
many
days
of
annual
leave
I
have
left
.
So
that's
really
interesting
.
But
,
to
answer
your
question
,
I
think
I
have
good
boundaries
.
I
know
myself
very
well
.
I've
had
periods
in
the
past
where
I've
worked
and
worked
,
and
worked
and
worked
and
my
efficiency
just
goes
down
.
It's
like
that
efficiency
curve
.
Right
.
Niluka
41:15
At
some
point
the
number
of
hours
you
do
doesn't
correlate
to
your
productivity
or
moving
forward
,
and
I
know
what
that
threshold
is
for
me
.
I
think
it
can
be
hard
,
though
,
as
a
founder
and
a
business
owner
,
you're
always
on
your
phone
,
even
when
you're
on
social
media
.
You're
looking
at
your
own
business
social
media
account
,
right
,
so
you
are
always
on
.
But
I
try
to
carve
out
when
I
feel
like
I'm
getting
to
my
limit
,
maybe
an
afternoon
off
,
right
,
and
that's
the
thing
when
you
work
for
yourself
.
And
I
say
this
to
my
clients
,
those
who
want
to
coach
or
consult
independently
.
When
you
work
for
yourself
,
you
can
set
your
own
schedule
,
which
is
amazing
,
so
that
I
think
can
really
help
with
having
a
balance
.
But
you
have
to
be
disciplined
with
yourself
.
You
have
to
know
yourself
,
I
think
,
as
a
nomad
too
.
Niluka
41:59
Right
,
there
is
the
work
you're
doing
,
but
also
when
you're
traveling
you
,
you
know
you're
looking
to
explore
the
place
.
So
I'm
going
to
Chiang
Mai
next
week
,
right
,
and
I'm
like
,
oh
,
that's
going
to
be
so
cool
.
I'm
going
to
be
in
Thailand
,
like
.
I'm
going
to
beang
Mai
next
week
,
right
,
and
I'm
like
,
oh
,
that's
going
to
be
so
cool
.
I'm
going
to
be
in
Thailand
,
like
I'm
going
to
be
able
to
see
different
things
there
.
Niluka
42:12
But
I
know
that
if
I
just
work
,
work
,
work
and
explore
,
explore
,
explore
,
I'm
going
to
burn
out
.
So
one
thing
that
I
have
learned
at
the
start
of
my
journey
is
I
have
to
factor
in
rest
,
right
,
literal
rest
,
just
relaxing
,
a
short
walk
,
watching
a
movie
,
whatever
it
might
be
,
something
that's
going
to
recharge
you
.
That
is
very
important
because
I
think
if
you
are
always
doing
work
and
play
,
right
,
you're
always
working
,
or
you're
always
socializing
or
,
in
my
case
,
maybe
exploring
new
places
,
you
will
still
burn
out
.
You
need
that
time
to
just
rest
,
be
away
from
everything
,
take
a
moment
away
from
your
laptop
and
just
have
some
downtime
and
some
time
for
your
body
and
your
mind
to
recharge
.
That
really
helps
.
Alex
42:58
And
what
are
your
goals
and
aspirations
for
yourself
and
the
business
for
the
future
?
Niluka
43:03
I
would
say
two
things
.
The
first
is
to
grow
the
Imagine
that
community
,
this
community
of
people
and
this
network
of
people
who
are
like-minded
,
who
want
more
from
life
and
their
career
,
who
don't
necessarily
want
to
choose
between
career
and
travel
.
They
want
to
work
for
themselves
,
they
want
to
work
from
anywhere
.
When
I
started
out
,
I
didn't
see
this
,
which
is
why
I
created
it
.
So
I
think
that
is
a
big
goal
for
me
to
build
this
community
,
to
show
people
that
it
is
possible
.
Now
there
are
a
lot
of
nomad
communities
out
there
,
but
there
isn't
a
community
for
people
who
are
maybe
currently
in
their
corporate
roles
,
thinking
about
making
this
change
and
they
haven't
quite
got
to
the
point
where
they're
going
to
do
it
right
.
So
that
community
of
aspiring
solopreneurs
and
aspiring
nomads
.
Empowering Career and Life Integration
Niluka
43:49
I
think
the
second
goal
I
have
,
honestly
,
it's
to
inspire
people
to
change
lives
,
to
show
people
that
it
is
possible
to
enhance
their
careers
,
to
no
longer
have
to
choose
between
career
and
travel
,
to
no
longer
have
to
deal
with
office
politics
,
work
a
nine
to
five
,
hate
Mondays
,
count
their
annual
leave
,
etc
.
But
instead
create
a
career
that
is
built
around
their
lives
rather
than
a
life
built
around
their
career
,
and
it's
why
I'm
such
a
big
believer
in
work
life
integration
right
,
because
why
can't
we
create
a
career
and
a
life
that
complement
each
other
?
So
I
would
love
to
be
a
bigger
voice
in
this
future
of
workspace
,
a
bigger
voice
in
terms
of
helping
channel
this
message
and
inspire
people
,
like
I
did
a
few
years
ago
,
to
bet
on
themselves
,
to
take
that
leap
,
to
start
creating
a
career
on
their
own
terms
.
Alex
44:41
That
,
for
me
,
would
be
a
real
win
that's
it
for
today's
episode
of
the
remote
work
life
podcast
,
but
if
you're
a
location
,
independent
freelancer
,
solopreneur
,
founder
or
leader
and
want
to
provide
a
case
study
for
the
Remote
Work
Life
podcast
,
get
in
touch
with
me
via
using
the
link
below
in
the
show
notes
.
Spotify
Apple Podcasts
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