Neil’s passion for marketing and leadership comes alive as he lets us in on the best advice he ever received: the “ready, fire, aim” approach, which focuses on taking action and building momentum rather than getting bogged down in endless planning. This actionable mindset has been instrumental in his success and could be the game-changer you need.
Balancing a remote lifestyle with professional dedication is no small feat, and Neil offers tips on staying organized and productive. Learn how to create a structured routine, embrace time blocking, and maintain accountability while enjoying the perks of remote work.
You’ll also discover how Neil builds a strong company culture by hiring passionate, high-performing team members and why maintaining a balance between work and personal life is crucial.
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Journey of a Remote Worker
Speaker 1
0:00
Today's
location
independent
founder
,
is
Neil
Ateem
.
He's
co-founder
of
Multiplayer
,
a
marketing
agency
that
specializes
in
helping
companies
achieve
revenue
growth
.
They've
generated
300
million
plus
in
revenue
for
renowned
brands
like
Mindvalley
,
catcher
Group
,
jordan
Peterson
,
coachingcom
and
many
others
.
Before
starting
Multiplier
,
neil
was
head
of
subscription
at
Mindvalley
,
where
he
played
a
pivotal
role
in
building
their
subscription
product
,
scaling
it
from
zero
to
an
impressive
20
million
in
earnings
in
the
first
year
.
With
more
than
10
years
of
marketing
experience
behind
him
,
encompassing
product
launches
,
marketing
strategies
,
subscription
models
and
digital
product
expertise
,
neil
is
well-versed
in
a
range
of
industries
,
including
fintech
,
real
estate
tech
,
saas
and
online
education
.
So
,
neil
,
you're
more
than
welcome
and
thank
you
for
joining
me
.
Hi
,
alex
.
Speaker 2
0:58
First
of
all
,
thank
you
for
having
me
on
so
a
little
bit
about
myself
.
I
guess
it's
in
the
context
of
remote
work
and
in
this
field
,
right
?
So
I
actually
didn't
start
out
as
a
remote
worker
.
I'm
actually
from
the
Caribbean
and
I
have
a
background
in
tech
and
oil
and
gas
.
So
I
did
spend
a
long
time
in
the
corporate
world
.
For
example
,
when
I
did
live
in
the
Caribbean
Trinidad
and
Tobago
specifically
I
worked
for
five
years
in
the
oil
and
gas
field
,
in
tech
and
IT
,
and
my
background
was
actually
computer
science
.
Speaker 2
1:34
And
after
then
I
was
looking
for
opportunities
in
the
marketing
space
because
I
had
a
deep
interest
in
marketing
.
I
did
study
business
before
in
high
school
,
but
I
ended
up
jumping
into
tech
when
I
did
my
degree
into
computer
science
specifically
and
web
programming
.
And
,
yeah
,
the
marketing
field
just
drove
me
after
that
.
And
then
what
happened
was
that
I
started
looking
for
jobs
in
the
marketing
space
.
I
had
an
and
that
I
had
at
the
same
time
in
parallel
with
my
corporate
job
,
and
then
from
there
it
just
naturally
progressed
,
with
me
leaving
home
,
moving
to
Asia
,
moving
to
Kuala
Lumpur
,
taking
up
a
job
there
with
a
huge
company
called
Mind
Valley
Some
of
you
may
know
it
.
Speaker 2
2:20
But
after
this
is
when
I
made
the
jump
into
actually
becoming
somewhat
of
a
remote
worker
,
a
nomad
,
whatever
it's
called
now
.
But
to
me
it's
just
about
getting
that
freedom
and
starting
to
build
my
own
thing
and
work
for
myself
.
I
do
have
a
lot
of
other
experiences
that
I've
had
along
the
way
in
terms
of
businesses
and
stuff
that
I
worked
on
,
but
yeah
,
it's
a
lot
actually
,
but
this
is
just
the
fast
summary
of
what
actually
took
place
in
that
journey
.
Speaker 1
2:56
Next
,
can
you
describe
a
personal
story
or
experience
that
has
influenced
who
you
are
today
?
Speaker 2
3:04
So
I
can
take
off
a
specific
instance
actually
.
So
this
is
me
picture
this
back
home
in
the
Caribbean
trying
to
find
jobs
online
.
So
just
to
give
you
context
,
at
the
time
I
did
have
a
corporate
job
and
everything
,
and
back
home
it's
a
well-paying
job
,
but
compared
on
a
global
scale
it's
nothing
right
,
it's
a
drop
in
the
bucket
.
And
at
the
time
I'm
looking
at
the
options
Okay
,
how
do
I
get
a
job
online
?
How
do
I
actually
make
money
online
and
I
can
travel
and
do
all
these
things
.
And
then
I
started
looking
at
different
options
.
I
came
across
I
think
it's
called
Amazon
Mechanicalk
something
doing
like
random
manual
tasks
every
day
,
like
clicking
stuff
and
everything
,
just
to
make
a
couple
cents
or
a
dollar
or
something
.
And
then
I
couldn't
even
do
that
right
,
because
,
being
from
the
caribbean
,
you're
like
I
don't
know
,
somehow
blacklisted
from
the
banking
,
basically
anything
on
the
outside
.
It's
crazy
.
As
long
as
you
have
this
nationality
,
it's
very
challenging
and
I
know
a
lot
of
people
who
have
this
struggle
as
well
.
Speaker 2
4:14
So
just
getting
that
first
$1
online
,
it
has
been
a
real
challenge
for
me
in
the
very
beginning
and
I
didn't
have
a
way
to
break
past
this
except
actually
moving
physically
to
a
different
location
and
starting
making
money
there
.
At
that
time
I
just
couldn't
crack
the
code
,
I
couldn't
find
a
solution
because
,
even
if
I
got
something
,
I
would
need
to
set
up
banking
.
How
do
I
receive
payments
,
because
local
banks
don't
even
take
payments
internationally
receive
payments
because
local
banks
don't
even
take
payments
internationally
?
It's
crazy
.
Now
,
of
course
,
that
is
super
frustrating
,
right
.
So
that
led
me
along
the
path
that
I
am
now
,
so
I'm
grateful
for
it
as
well
.
But
yeah
,
I
remember
that
particular
instance
just
being
there
,
grinding
it
out
,
looking
for
opportunities
on
making
money
abroad
and
everything
or
online
.
Yeah
,
that
has
been
a
real
pain
and
since
then
,
like
my
mind
is
open
,
like
the
opportunities
has
come
and
I
see
how
it's
actually
possible
for
someone
like
me
in
that
situation
to
actually
have
access
to
the
outside
world
,
so
to
say
.
Speaker 1
5:23
As
you
look
back
on
your
life
and
connect
the
dots
that
led
you
where
you
are
now
.
What
are
those
dots
?
Speaker 2
5:32
It's
a
good
question
,
but
it's
hard
to
say
exactly
which
dots
right
,
because
literally
every
decision
,
every
choice
,
every
event
leads
you
to
where
you
are
.
But
for
me
it
hasn't
been
a
straight
path
,
and
I
don't
think
it
is
for
most
people
,
because
of
the
amount
of
things
that
I've
done
before
to
get
me
to
where
I
am
and
somehow
it
all
pieces
together
.
So
I'll
just
give
you
some
background
.
Like
I
said
before
that
,
I
studied
a
business
in
high
school
,
but
after
that
I
did
go
directly
into
computer
science
and
then
the
reason
,
the
logic
behind
me
going
into
computer
science
,
was
that
I
had
an
interest
,
first
of
all
,
but
secondly
,
I
knew
it
was
going
to
be
where
everything
is
headed
right
.
At
the
time
,
everyone
was
starting
to
get
personal
computers
and
this
smartphone
started
to
become
hugely
adopted
and
everything
.
So
I
knew
I
could
anticipate
okay
,
this
is
where
it's
going
to
go
tech
right
,
at
least
.
Having
a
strong
background
in
that
,
at
the
time
I
really
loved
it
Web
design
,
coding
,
all
of
these
things
and
I
said
I
started
an
agency
as
well
.
I
was
providing
like
web
design
services
,
social
media
marketing
services
.
It
was
really
broad
because
at
that
time
there
wasn't
a
lot
of
people
doing
it
right
.
So
you
just
pull
from
everywhere
and
as
long
as
you
had
some
technical
knowledge
,
you'd
be
able
to
do
really
well
.
And
yeah
,
at
the
same
time
I
was
looking
for
a
corporate
job
,
because
having
a
steady
income
to
pay
off
debts
and
everything
is
what
we
go
through
college
and
everything
for
.
And
I
did
manage
to
get
something
.
I
did
get
an
internship
.
I
had
18
months
to
prove
myself
and
I
did
.
While
I
was
working
my
corporate
job
,
I
built
one
of
the
first
mobile
,
the
first
mobile
app
in
the
company
,
solidified
my
position
and
I
ended
up
staying
there
for
four
to
five
years
,
as
I
mentioned
earlier
.
Speaker 2
7:27
Now
even
my
time
in
corporate
.
I
started
in
the
corporate
world
at
19
.
Everyone
was
practically
twice
my
age
,
sometimes
even
more
right
often
.
But
I
got
to
see
how
a
huge
corporation
runs
.
It's
a
multi-billion
dollar
corporation
and
I
get
to
see
the
processes
,
how
people
function
within
teams
,
the
whole
dynamic
of
it
.
So
it
really
caused
me
to
mature
much
quicker
than
I
would
say
if
I
was
on
my
own
or
started
off
at
a
small
company
or
something
like
that
.
So
that
really
sped
things
up
for
me
and
just
being
around
these
people
day
to
day
,
seeing
how
they
think
,
besides
work
,
how
they
run
their
lives
and
everything
.
It
was
really
interesting
and
really
fast
learning
.
Speaker 2
8:08
And
then
from
there
it
clicked
for
me
that
I
have
to
leave
,
even
maybe
a
year
or
two
in
.
But
it
took
a
while
.
Right
,
paying
off
debt
,
finding
the
opportunity
and
all
of
that
was
a
real
challenge
,
but
it
did
come
through
,
because
the
main
thing
is
persistency
.
I
tried
so
many
times
.
I
got
rejected
so
many
times
because
my
nationality
and
everything
didn't
have
the
experience
,
the
whole
shebang
and
but
after
enough
tries
something
will
come
through
.
It's
just
about
continuously
testing
it
out
.
And
then
I
came
to
marketing
,
but
my
background
is
tech
,
is
marketing
,
so
it's
a
lot
of
things
that
I
have
interest
in
,
but
it
came
along
somehow
with
everything
that
I
did
before
.
Leadership and Marketing Passion
Speaker 1
8:53
Why
did
you
decide
to
become
a
leader
in
your
chosen
niche
?
Speaker 2
8:57
Well
,
me
it
came
somewhat
natural
right
.
I
don't
know
if
I'm
one
of
the
top
leaders
yet
,
but
I
will
get
there
.
Marketing
for
me
,
is
something
that
I
enjoy
thoroughly
.
It's
my
passion
.
I
eat
,
breathe
,
sleep
marketing
and
it
has
gotten
me
to
where
I
am
right
now
.
My
life
,
it's
changed
my
life
,
so
to
say
my
personal
life
,
my
income
,
my
passion
,
how
I
contribute
to
the
world
,
like
it's
all
through
marketing
.
And
I
would
say
,
why
did
I
become
this
person
in
my
field
?
It's
simply
because
of
interest
,
it's
because
of
passion
and
it's
because
of
that
drive
,
that
inner
drive
,
to
actually
pursue
this
field
.
Speaker 2
9:41
And
the
thing
is
,
I
don't
like
to
compare
and
say
,
like
I
am
this
person
compared
to
this
person
or
vice
versa
.
However
,
it's
to
be
recognized
,
to
be
seen
as
a
leader
in
a
field
or
anything
,
you
need
to
have
some
sort
of
accolade
to
it
,
you
need
to
have
some
proven
track
record
,
you
need
to
be
doing
things
and
it
comes
as
a
result
of
that
.
So
it's
more
about
it's
more
about
focusing
on
the
processes
as
to
the
end
result
all
the
time
,
because
if
you're
continuously
building
,
developing
,
learning
new
things
,
testing
new
things
and
getting
results
like
for
me
it's
marketing
previous
jobs
where
I
made
like
million
dollar
launches
or
took
products
from
zero
to
20
million
in
a
year
,
or
doing
a
product
launch
in
a
couple
of
days
,
generating
millions
.
Like
these
kind
of
things
.
It
comes
naturally
when
you
focus
on
the
process
and
optimizing
and
really
looking
to
deliver
results
rather
than
just
focus
on
oh
,
oh
,
I
just
want
to
be
seen
as
this
person
,
but
then
there's
nothing
to
back
it
up
.
Speaker 2
10:46
So
first
,
the
first
step
is
building
the
reputation
and
actually
delivering
results
,
and
then
it
just
comes
naturally
.
After
that
,
Even
after
corporate
spending
a
few
years
,
eight
years
specifically
just
going
out
after
that
doing
freelancing
and
stuff
is
okay
.
How
can
I
replicate
the
results
that
I've
gotten
before
for
anyone
,
whether
it's
a
creator
monetizing
their
and
selling
online
courses
,
or
a
big
company
who's
scaling
a
platform
for
50
to
100
million
marketing
principles
?
It
stays
the
same
across
the
board
writers
it's
about
communicating
the
value
to
the
potential
customer
that
would
part
with
X
amount
of
dollars
for
your
product
service
.
Whatever
it
is
you're
actually
delivering
.
First
,
you
need
to
learn
how
to
make
one
dollar
,
then
ten
dollars
and
a
hundred
dollars
,
and
a
thousand
and
a
million
,
then
a
hundred
million
,
and
it
then
$10
,
then
$100
,
then
$1,000
,
then
$1,000,000
,
then
$100,000,000
.
And
it
doesn't
end
.
Numbers
don't
end
.
But
yeah
,
it
starts
with
building
up
the
actual
results
.
Speaker 1
12:01
And
once
you
have
that
,
it
has
a
snowball
effect
afterwards
into
anything
you're
actually
doing
.
Speaker 2
12:05
What
was
the
best
advice
anyone
ever
gave
you
and
did
you
follow
it
?
So
I
don't
know
if
it
constitutes
as
advice
,
but
I
have
a
friend
and
client
of
mine
and
he
said
he
said
,
Neil
,
you're
a
ready
fire
,
aim
type
of
person
.
You
should
keep
that
.
And
it
really
describes
how
I
am
.
I
don't
overthink
things
,
I
don't
over
plan
things
,
I
don't
over
strategize
things
.
Sometimes
you
just
need
to
get
momentum
,
especially
on
your
projects
and
ideas
right
,
Because
a
lot
of
people
I
would
say
nine
out
of
10
people
they're
stuck
in
this
ideation
stage
and
for
me
I've
never
really
had
that
problem
because
,
like
he
said
,
I've
always
been
a
ready
fire
,
then
aim
type
of
person
.
Speaker 2
12:46
Not
the
best
advice
,
but
it
has
been
given
and
there's
pros
and
cons
to
it
,
of
course
,
but
for
me
it's
like
the
main
thing
out
of
that
that
can
be
actionable
is
action
right
,
Is
taking
action
,
because
this
is
where
most
people
fall
short
Just
not
following
through
and
taking
that
first
step
,
because
it's
easy
to
map
anything
out
and
have
the
best
spreadsheets
and
data
and
research
and
read
10
books
and
do
this
course
and
follow
this
coach
or
whatever
it
may
be
.
They
always
need
to
do
something
or
learn
something
before
they
can
do
the
thing
.
But
I
think
having
that
bias
towards
action
and
actually
taking
the
first
steps
and
letting
it
go
with
momentum
,
I
think
that
is
what
is
really
important
.
So
,
based
on
that
remark
,
which
I
would
constitute
as
advice
,
I
think
that
is
something
that
is
actionable
right
there
,
just
taking
that
action
.
Remote Work and Entrepreneurship Benefits
Speaker 1
13:48
And
what
made
you
choose
remote
work
and
how
has
it
benefited
you
so
?
Speaker 2
13:53
choosing
remote
work
as
an
option
for
me
has
been
like
a
goal
from
the
beginning
,
even
when
I
was
in
corporate
,
even
when
I
lived
in
the
Caribbean
,
and
that
was
already
six
,
six
,
seven
years
ago
since
I
left
.
But
it
took
me
a
while
to
get
to
that
point
,
like
I
mentioned
earlier
,
searching
for
opportunities
online
and
not
getting
anything
no
one
wanting
to
hire
.
You
can't
even
plug
into
anything
online
because
you
can't
get
banking
or
payments
or
anything
like
that
,
just
because
of
your
nationality
.
So
it
came
somewhat
out
of
frustration
,
because
I
really
love
to
travel
,
explore
,
having
that
adventurous
lifestyle
,
and
remote
work
was
the
thing
that
could
support
,
that
would
give
you
the
opportunity
to
be
anywhere
and
just
plug
into
a
laptop
,
plug
into
Wi-Fi
and
that's
it
,
get
your
stuff
done
.
And
in
terms
of
benefits
,
for
me
it
changed
my
life
right
.
I
literally
live
in
different
countries
at
multiple
times
per
year
.
Right
now
I'm
living
with
my
family
in
Argentina
and
we
can
move
as
a
family
because
of
the
fact
that
I
have
remote
right
.
For
example
,
we
were
in
Mexico
seven
months
,
now
we're
in
Buenos
Aires
and
after
that
we're
gonna
go
to
Europe
and
then
to
Asia
,
who
knows
,
because
the
options
is
there
right
.
So
basically
,
it
opens
things
up
for
you
in
terms
of
freedom
and
choices
,
and
I
love
,
love
having
that
right
To
me
.
That's
why
I
work
hard
to
have
these
options
and
choices
.
And
besides
that
,
yeah
,
I
think
it
really
pays
off
financially
as
well
.
Speaker 2
15:36
If
you
get
really
good
at
what
you
do
,
you
do
a
great
work
.
People
would
happily
compensate
you
for
that
.
I'm
in
the
field
of
marketing
and
I
have
done
well
in
it
.
It's
allowed
me
to
do
some
really
great
things
.
Speaker 2
15:51
For
example
,
I
built
my
mama
house
and
I
got
to
do
it
hands-on
because
I
was
working
remotely
at
the
time
.
I
was
hands-on
building
this
house
in
the
caribbean
and
it
was
like
one
of
the
most
fun
projects
I
did
is
just
building
a
house
during
the
day
,
but
at
night
I'm
there
doing
my
work
,
and
you
can
only
do
that
with
remote
work
.
And
then
at
time
,
my
client
was
in
Singapore
a
company
there
and
it
allowed
me
the
freedom
to
do
that
.
So
I
was
earning
,
delivering
my
work
and
still
having
the
opportunity
to
fly
to
the
Caribbean
,
be
there
,
build
this
house
hands-on
and
get
it
done
house
from
zero
to
completion
,
moving
in
,
super
fulfilling
and
,
yeah
,
I
can't
think
of
another
type
of
job
that
would
allow
something
like
this
to
happen
.
So
yeah
,
I
think
to
me
it's
a
no-brainer
with
my
lifestyle
and
what
I
want
.
I
need
to
be
remote
and
have
the
option
to
be
remote
what
are
your
best
tips
for
organizing
your
day
and
staying
productive
?
Speaker 2
16:56
so
I'll
tell
you
this
,
being
remote
and
unproductive
kind
of
goes
hand
in
hand
for
a
lot
of
people
right
,
even
for
me
in
the
beginning
because
you
go
from
being
in
an
office
and
only
having
to
work
there
to
being
anywhere
and
having
the
option
to
procrastinate
.
No
one
is
around
,
no
accountability
really
.
And
it
gets
even
worse
if
you're
your
own
boss
,
if
you're
an
entrepreneur
and
this
kind
of
stuff
or
freelancer
,
whatever
it
may
be
,
because
there's
not
much
accountability
,
at
least
no
boss
or
anything
like
that
.
But
how
can
you
stay
organized
and
productive
?
So
for
me
now
I've
locked
it
down
this
way
when
I
move
to
a
place
,
I
live
in
a
triangle
somewhat
.
I
have
my
apartment
,
I
have
a
co-working
space
and
I
have
the
gym
and
I
circle
between
these
three
places
80%
of
the
time
.
Other
than
that
,
maybe
sometimes
in
the
evening
and
stuff
.
I
may
go
out
on
the
weekends
,
but
now
I
have
a
family
Not
so
much
going
out
at
night
but
at
least
on
the
weekends
and
stuff
,
because
what's
the
point
in
living
in
a
new
place
if
you
don't
explore
and
stuff
?
And
just
having
that
triangle
,
as
I
call
it
,
is
a
huge
win
for
me
.
Now
,
specifically
within
your
days
and
stuff
,
of
course
there's
things
that
are
going
to
come
up
.
Speaker 2
18:21
However
,
just
time
blocking
.
Blocking
having
that
accountability
if
you
have
a
team
,
if
you
have
someone
that
that
you
work
with
,
having
that
accountability
,
having
deliverables
,
setting
your
okrs
as
in
what
you
need
to
achieve
by
when
,
so
that
things
actually
move
.
So
it
comes
down
to
the
individual
as
well
,
and
with
how
their
working
style
is
and
everything
,
but
for
me
,
I
think
,
yeah
,
just
time
blocking
is
one
of
the
most
important
things
,
because
,
so
,
it
comes
down
to
the
individual
as
well
and
how
their
working
style
is
and
everything
,
but
for
me
,
I
think
,
yeah
,
just
time
blocking
is
one
of
the
most
important
things
,
because
comms
like
Slack
messages
,
whatsapps
,
emails
all
these
things
sneak
in
and
break
your
productivity
.
So
it's
like
turning
off
the
phone
or
putting
it
on
airplane
mode
,
whatever
it
may
be
,
just
to
actually
get
real
work
done
.
Because
then
there's
meetings
as
well
,
and
there's
so
many
meetings
that
are
like
unproductive
or
it's
just
costing
a
lot
of
revenue
,
right
?
So
think
about
it
If
you
have
five
people
on
a
team
,
each
making
X
amount
of
dollars
,
and
every
hour
of
meetings
with
everyone
,
that's
costing
a
lot
to
the
company
,
right
?
So
you
need
to
think
about
things
this
way
as
well
.
Speaker 2
19:29
That's
your
entrepreneur
,
but
it
can
apply
across
the
board
,
right
,
it
depends
on
everyone's
working
style
and
stuff
.
But
yeah
,
just
being
uh
accountable
I
think
is
a
really
good
start
,
uh
,
to
begin
with
.
So
then
you
have
to
push
things
,
because
procrastination
kind
of
sneaks
in
,
you
know
,
for
everyone
,
no
matter
what
level
.
Accountable
,
I
think
is
a
really
good
start
to
begin
with
.
So
then
you
have
to
push
things
,
because
procrastination
kind
of
sneaks
in
,
you
know
,
for
everyone
,
no
matter
what
level
you
may
be
at
.
But
when
you're
in
flow
state
and
you're
actually
in
execution
,
sometimes
it
can
go
for
a
day
into
night
,
kind
of
thing
,
and
and
that
is
great
when
that
happens
,
but
it's
not
all
the
time
,
right
so
now
I
want
to
find
out
more
about
the
company
that
you're
part
of
.
Speaker 1
20:02
So
can
you
please
begin
by
telling
me
more
about
the
company
that
you're
part
of
and
its
origin
story
?
Speaker 2
20:11
Yeah
,
sure
,
Multiply
Agency
started
a
couple
of
years
back
and
it
has
been
a
company
that
I
co-founded
,
of
course
,
with
a
co-founder
,
and
it's
been
a
natural
progression
,
like
because
I
left
the
corporate
world
.
Like
I
said
before
,
I
used
to
be
head
of
subscriptions
at
Mindvalley
and
then
I
launched
their
product
from
zero
to
20
million
in
one
year
.
It's
a
digital
subscription
to
all
their
programs
,
online
courses
,
and
since
then
I
have
been
consulting
and
stuff
.
But
that's
not
scalable
,
right
?
They're
just
spending
hours
of
my
time
just
being
on
calls
and
telling
people
what
to
do
with
their
business
and
how
to
make
more
money
and
scale
things
up
.
I
naturally
progressed
towards
this
model
and
I
pitched
it
to
my
co-founder
and
then
,
yeah
,
just
like
that
,
in
Bali
,
we
decided
in
one
day
okay
,
let's
start
an
agency
.
And
we
literally
sat
one
day
,
we
blocked
off
,
we
designed
a
website
,
write
the
copy
,
come
up
with
the
offers
.
Like
,
literally
everything
was
so
fast
because
it
was
just
something
that
was
that
needed
to
come
out
,
that
needed
to
be
in
the
world
,
that
needed
to
exist
.
And
yeah
,
from
there
since
then
it's
been
crazy
.
We've
been
growing
a
lot
,
hiring
everything
.
Speaker 2
21:30
We
have
a
team
spread
across
the
world
,
from
Asia
to
Europe
,
to
me
and
the
Americas
.
We
have
clients
across
the
world
,
from
Singapore
to
Europe
to
Canada
,
north
America
,
like
everywhere
,
and
we
have
the
funny
thing
is
,
for
an
agency
,
we
haven't
done
any
marketing
,
it's
all
been
.
It
would
have
mouthed
.
Because
that's
the
thing
Once
you
deliver
results
,
it
just
comes
naturally
right
.
So
people
start
recommending
you
and
sometimes
,
of
course
,
in
agency
model
,
you
take
on
different
clients
and
stuff
.
Speaker 2
22:01
Some
people
have
niches
,
but
for
us
we're
all
about
scaling
and
we
take
companies
that
just
want
to
scale
their
marketing
.
But
we
have
somewhat
locked
down
or
gotten
a
bit
tighter
.
So
right
now
we
focus
on
companies
,
scale-ups
,
what
we
call
it
and
then
companies
that
want
to
take
products
,
market
and
then
creators
,
so
those
with
their
followers
who
have
emailed
us
.
They
really
want
to
get
things
going
.
So
we
came
down
to
those
After
a
long
time
of
testing
,
had
really
working
with
different
clients
across
the
world
and
,
yeah
,
it's
been
been
somewhat
.
How
do
I
describe
this
natural
progression
towards
where
we
are
now
?
Because
it
modeled
on
the
demand
that
me
and
my
co-founder
had
as
freelancers
at
the
time
and
this
consultant
into
this
agency
or
model
of
having
an
agency
.
Speaker 1
23:02
And
what's
unique
about
the
company
.
Speaker 2
23:04
So
what
I
would
say
is
unique
is
the
way
we
built
it
from
the
ground
up
.
There's
countless
marketing
agencies
out
there
Now
.
A
lot
of
them
.
They
focus
on
specific
things
,
different
niches
,
all
of
this
,
right
.
What
we
focus
on
is
on
revenue
generation
,
because
,
at
the
end
of
the
day
,
the
bottom
line
how
much
money
the
business
brings
in
is
one
of
the
main
things
that
matters
,
right
.
Everything
depends
on
that
.
If
you
can
hire
,
if
you
can
scale
,
if
you
can
grow
,
if
you
can
take
on
different
initiatives
like
a
business
is
essentially
a
vehicle
that
generates
the
revenue
.
Right
,
and
how
you
do
that
is
by
product
services
,
whatever
you
deliver
.
Speaker 2
23:44
So
we
built
it
from
the
ground
up
and
that's
our
main
thing
that
we
focus
on
.
It
is
on
generating
revenue
,
and
our
team
is
diverse
.
We're
very
highly
experienced
and
skilled
people
brought
together
by
me
and
my
co-founder
from
around
the
world
,
and
we
all
have
experience
in
this
,
and
it
can
be
different
methods
,
right
.
Whether
it's
scaling
on
ads
,
using
ASE
campaigns
on
Meta
or
or
YouTube
or
UGC
,
or
if
it's
campaigns
or
product
launch
.
Like
all
of
these
things
we
have
in-house
right
.
We've
sourced
these
talented
people
that
can
actually
do
this
,
but
for
the
end
result
of
generating
revenue
.
So
we
don't
fixate
too
much
on
the
methods
,
because
it
depends
,
client
by
client
,
on
where
they
are
at
,
what
they
want
,
what
are
their
goals
,
and
we
actually
go
in
there
and
create
the
strategy
and
help
them
execute
it
based
on
that
.
So
,
yeah
,
the
main
thing
that
sets
us
apart
is
our
singular
focus
on
generating
revenue
for
clients
.
Speaker 1
24:47
What's
your
philosophy
on
building
a
great
team
?
Speaker 2
24:50
So
,
building
a
great
team
,
I
would
say
first
of
all
,
you
need
to
look
for
A
players
.
You
need
to
get
the
best
hires
right
.
So
one
of
the
first
things
I
did
when
I
started
hiring
is
I
found
the
smartest
people
that
I
know
within
my
network
and
I
hired
them
and
I
didn't
really
care
too
much
about
what
it
costs
like
,
even
if
it
was
me
sacrificing
and
not
getting
paid
.
That's
just
part
of
it
.
When
you're
building
a
business
,
right
,
if
you
think
you
need
to
be
making
millions
of
dollars
from
the
very
start
,
then
I
don't
know
if
that's
the
best
approach
For
me
.
I
don't
mind
taking
a
hit
in
the
beginning
,
but
just
getting
really
good
talent
and
having
them
produce
their
best
work
,
because
it
depends
on
your
business
,
depends
on
this
,
right
.
If
you're
producing
work
for
clients
in
my
case
,
for
example
,
I'm
a
service-based
business
we
need
to
deliver
really
good
work
and
it's
important
that
I
have
the
best
people
for
that
Building a Strong Company Culture
Speaker 2
25:47
.
Speaker 2
25:47
Now
,
in
terms
of
a
philosophy
,
the
thing
is
,
if
you
hire
these
people
,
they're
a
players
.
They're
passionate
about
what
they
do
in
my
case
,
is
marketing
.
It
builds
out
itself
,
so
they
embody
this
already
and
then
you
set
the
tone
for
what
the
team
culture
is
and
stuff
,
and
especially
with
a
remote
team
it's
a
bit
challenging
because
you
don't
have
that
in-person
cadence
of
having
things
going
meetings
,
just
interaction
,
water
chat
,
whatever
it
may
be
,
but
,
yeah
,
just
having
great
people
.
I
think
the
culture
naturally
builds
off
of
that
and
then
as
a
leader
,
it
would
take
you
to
set
the
tone
,
the
direction
as
to
where
the
company
is
headed
,
the
direction
keeping
them
motivated
and
everything
,
and
making
sure
everyone
is
well
compensated
,
keeping
them
motivated
and
everything
and
making
sure
everyone
is
well
compensated
and
,
of
course
,
passionate
about
what
they're
doing
.
Because
if
you
have
anyone
that
is
not
passionate
and
just
not
at
that
a
player
level
,
of
course
it's
going
to
bring
down
the
rest
of
the
quality
of
the
team
as
well
can
you
talk
me
through
the
steps
of
your
hiring
process
?
Speaker 1
26:58
how
would
you
describe
the
company's
success
so
far
?
Speaker 2
27:01
Yeah
,
so
far
,
I
would
think
I
would
say
so
far
.
I
would
say
it's
been
really
solid
,
a
solid
growth
trajectory
,
like
starting
off
with
just
two
of
us
co-founders
and
now
we
have
a
distributed
team
across
the
world
.
We've
got
six
people
always
looking
to
hire
more
steady
clients
.
Most
agencies
out
there
they're
always
in
acquisition
mode
trying
to
get
a
client
trying
to
get
a
client
because
they
have
high
churn
right
,
so
they're
in
the
business
of
getting
new
clients
.
But
we're
more
focused
on
retaining
,
delivering
the
best
quality
,
the
best
results
for
our
clients
,
and
I
think
that
has
helped
us
a
lot
actually
get
to
where
we
are
now
in
a
short
space
of
time
.
Speaker 2
27:46
We're
growing
probably
more
than
100%
year
on
year
.
I
don't
even
pay
so
much
details
to
the
numbers
because
I'm
so
in
it
,
but
yeah
,
because
I
know
we
are
growing
a
lot
and
I'm
not
fixated
on
a
specific
metric
like
that
.
It's
just
how
do
I
deliver
the
best
quality
,
how
do
I
get
the
best
clients
and
how
do
I
build
a
world-class
team
around
that
?
And
,
yeah
,
just
keep
the
momentum
going
.
It's
been
pretty
solid
,
built
on
the
back
that
we
try
to
always
under
promise
and
over
deliver
and
,
of
course
,
keep
the
quality
top
notch
and
aim
for
results
always
because
we
are
a
performance-based
marketing
agency
.
It's
very
important
that
we
actually
deliver
results
right
,
because
then
we
won't
have
anything
to
show
.
We
won't
have
anything
to
prove
to
future
clients
as
well
,
or
even
to
our
own
clients
or
,
most
importantly
,
to
ourselves
,
that
we
are
competent
,
that
we
can
actually
deliver
results
.
Speaker 1
28:45
And
what's
next
on
the
horizon
?
Speaker 2
28:48
So
what's
next
?
I
guess
this
is
somewhat
private
,
but
I
don't
mind
sharing
.
So
right
now
we
have
the
agency
arm
,
but
what
we're
building
is
an
academy
to
actually
help
future
marketers
,
freelancers
,
online
entrepreneurs
,
wherever
it
may
be
,
to
this
level
,
because
we
have
so
much
exposure
to
so
many
companies
and
so
many
niches
,
we
know
what's
actually
working
,
what's
actually
current
for
this
time
,
right
now
,
right
here
,
on
what's
converting
,
what's
getting
people
to
buy
,
what
scaling
companies
,
what
metrics
,
how
to
do
your
creatives
,
everything
Whether
it's
copywritingwriting
,
course
creation
,
all
of
these
things
,
because
we're
a
team
that
oversees
hundreds
of
millions
in
ads
being
spent
,
courses
being
created
.
We
sell
everything
from
a
one
dollar
product
to
a
hundred
k
product
.
So
we
have
a
lot
of
experience
and
this
is
knowledge
that
we
can
share
out
there
.
We
are
working
actively
right
now
on
building
out
that
academy
.
So
we're
going
to
be
calling
it
Multiply
Academy
and
we're
aiming
to
launch
it
this
year
,
later
on
this
year
.
So
right
now
we
just
have
Multiply
Agency
and
,
of
course
,
the
goal
is
to
scale
that
up
as
much
as
possible
at
the
same
time
.
The
goal
is
to
scale
that
up
as
much
as
possible
at
the
same
time
.
Yeah
,
just
focusing
on
that
element
on
that
business
while
we
build
this
as
well
.
Speaker 2
30:33
I
would
say
,
yeah
,
that's
the
next
thing
,
and
,
of
course
,
we're
always
looking
for
the
next
company
that
can
take
off
or
creator
that
can
take
off
,
for
example
.
Example
,
we
work
with
creators
and
some
of
them
we
partner
with
and
then
they
may
have
an
following
.
For
example
,
we
have
this
one
person
who
has
150k
followers
on
instagram
.
We
were
able
to
generate
128
grand
in
one
week
from
launching
his
online
program
from
him
because
he
didn't
know
how
to
do
it
before
.
He
has
done
launches
and
stuff
made
a
couple
grand
,
but
didn't
know
how
to
do
it
before
.
Speaker 2
31:00
He
has
done
launches
and
stuff
made
a
couple
of
grand
,
but
didn't
know
how
to
do
it
this
way
,
selling
things
like
high
ticket
and
everything
,
and
yeah
,
and
then
giving
our
companies
that
we
work
with
as
well
the
best
results
possible
.
Like
right
now
,
we're
helping
a
company
scale
from
50
to
100
million
.
So
the
thing
is
,
the
fixation
for
us
is
on
delivering
the
results
and
for
us
it
just
naturally
works
out
in
our
favor
.
Right
.
Once
we
deliver
those
results
,
they'll
be
happy
to
compensate
us
for
the
value
we
have
delivered
.
So
,
yeah
,
that's
a
little
bit
about
where
we're
heading
.
Speaker 1
31:31
Next
,
Is
there
a
particular
team
or
company
whose
culture
you
admire
?
Speaker 2
31:38
Yes
,
as
I
mentioned
,
I
used
to
work
in
Mindvalley
before
and
we
had
a
really
good
culture
there
,
as
in
.
Speaker 2
31:44
Everyone
was
mission-oriented
,
bringing
impact
to
humanity
,
impacting
billion
lives
,
and
then
the
team
as
well
has
been
really
solid
there
,
like
we're
still
all
of
us
,
we're
still
friends
to
this
day
and
probably
lifetime
for
sure
.
Speaker 2
32:02
But
the
thing
is
that
culture
there
that
we
built
up
was
really
around
camaraderie
and
focusing
on
the
team
and
not
the
individual
so
much
,
and
really
supporting
and
helping
each
other
,
at
the
same
time
having
fun
doing
things
outside
of
work
and
stuff
together
.
And
and
you
would
think
that
,
oh
,
as
I
worked
in
the
corporate
world
before
oil
and
gas
,
traditional
industry
you
don't
see
that
so
much
.
Everyone
is
friends
and
doing
things
outside
of
work
and
stuff
.
But
in
this
instance
it
was
so
much
different
and
that
is
something
I
really
admire
and
something
I
do
have
in
my
company
today
as
well
.
I
think
it's
important
when
you
work
with
the
people
that
you
enjoy
being
around
and
are
friends
with
.
It
just
makes
it
so
much
better
because
we
spend
so
much
of
our
lives
like
one
third
of
our
lives
and
more
actually
working
right
,
almost
an
entire
working
waking
day
is
spent
on
work
,
so
might
as
well
enjoy
with
people
you
like
to
be
around
.
Speaker 2
32:58
So
fostering
that
culture
of
collaboration
and
being
friends
and
all
that
,
it's
really
solid
and
,
as
we
begin
to
wrap
up
,
what
excites
you
about
what's
ahead
so
I
would
say
right
now
the
hype
is
on
ai
and
everything
,
and
I'm
really
excited
for
that
right
,
because
there's
so
many
tools
and
platforms
and
software
and
everything
that's
being
created
today
to
basically
make
our
processes
,
our
workflows
,
our
daily
lives
work
faster
,
better
,
sometimes
,
more
quality
Not
always
,
but
if
we
come
to
Reliant
.
But
I
would
say
what
excites
me
about
this
is
the
fact
that
marketing
my
field
is
based
on
human
psychology
.
So
with
AI
,
with
all
the
tools
out
there
,
it's
very
logical
.
It's
very
focused
on
the
numbers
,
right
,
which
is
huge
,
and
we
rely
on
numbers
a
lot
,
right
?
Numbers
help
us
make
decisions
.
Speaker 2
33:55
I
think
having
that
human
element
would
be
even
more
in
demand
in
the
future
,
while
everyone
becomes
more
reliant
on
these
tools
and
technologies
and
everything
,
because
you
can
have
AI
write
your
code
,
build
your
apps
,
whatever
it
is
,
but
you
need
someone
who
understands
human
beings
.
At
the
end
of
the
day
,
if
you're
selling
to
human
beings
and
I'm
excited
about
that
I
think
there
would
be
somewhat
of
a
renaissance
where
really
understanding
customers
,
understanding
how
the
markets
think
,
behavioral-wise
and
everything
,
of
course
,
enhance
with
AI
and
the
tools
and
everything
for
the
data
,
the
numbers
and
everything
and
,
of
course
,
getting
suggestions
,
but
you
still
need
that
human
element
.
I
think
that
it's
going
to
be
even
more
in
demand
in
the
future
as
people
become
more
reliant
on
these
tools
and
everything
.
It's
just
knowing
how
to
work
with
it
and
not
let
it
just
take
over
and
become
the
only
source
and
what
do
you
like
to
do
when
you're
not
working
?
Speaker 2
34:57
yeah
,
so
I
have
a
lot
of
hobbies
and
passions
,
but
I
recently
became
a
father
so
that
kind
of
occupies
a
lot
of
my
time
while
I'm
not
working
.
But
other
than
that
I
really
like
working
out
.
I
like
to
travel
obviously
I'm
traveling
with
my
family
with
a
six-month-old
baby
now
,
but
yeah
,
I
like
rock
climbing
,
I
like
gymnastics
,
I
like
calisthenics
Just
adventure
stuff
and
,
of
course
,
just
hanging
out
with
friends
having
fun
.
And
I
think
learning
it
takes
up
a
lot
of
my
time
as
well
.
I'm
always
reading
,
studying
,
doing
some
course
something
when
I'm
not
working
,
and
I'm
at
the
point
right
now
where
even
work
doesn't
really
feel
like
work
most
of
the
time
because
I'm
doing
what
I
enjoy
right
,
like
literally
people
are
paying
me
to
help
them
make
more
money
and
paying
me
at
the
same
time
to
do
that
.
So
it's
fun
for
me
because
I
learn
so
much
every
single
day
.
Speaker 2
35:55
I
get
to
talk
to
CEOs
on
a
daily
basis
who
build
companies
,
are
making
millions
,
tens
of
millions
,
hundreds
of
millions
.
Some
of
them
are
even
billionaires
sometimes
and
I
get
to
learn
from
them
while
they're
paying
me
to
optimize
their
stuff
or
teach
them
something
that
I
know
I'm
learning
at
the
same
time
Balancing Work and Personal Life
Speaker 2
36:14
.
So
to
me
.
It
blends
my
work
but
,
yeah
,
outside
of
work
it
blends
my
work
but
,
yeah
,
outside
of
work
.
I
do
try
to
keep
that
time
separate
from
my
family
,
for
my
hobbies
,
for
my
interests
as
well
.
So
I
think
it's
important
as
well
.
When
you
leave
something
just
sitting
and
you
come
back
to
it
,
you
get
a
fresh
perspective
in
everything
.
So
it
is
important
.
I
don't
always
heed
this
advice
,
but
yes
,
it
is
necessary
and
I
acknowledge
that
as
well
.
Speaker 1
36:41
That's
it
for
today's
episode
of
the
Remote
Work
Life
podcast
,
but
if
you're
a
location
,
independent
freelancer
,
solopreneur
,
founder
or
leader
and
want
to
provide
a
case
study
for
the
Remote
Work
Life
podcast
,
get
in
touch
with
me
via
using
the
link
below
in
the
show
notes
.
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