Feeling disconnected from your remote colleagues? You’re not alone. In this eye-opening exploration, we dive into Go Profiles, a revolutionary Gen AI platform created by Jorge Zamora that’s transforming how distributed teams reconnect and engage with one another.
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Introducing Go Profiles
Speaker 1
0:00
Welcome
to
Remote
Work
Life
,
the
podcast
spotlighting
the
leaders
,
talent
and
bold
brands
shaping
the
future
of
work
.
Today
,
I'm
looking
at
Go
Profiles
,
a
Gen
AI-powered
platform
created
by
Jorge
Zamora
,
part
of
the
wider
GoLynx
product
suite
that's
aimed
at
helping
distributed
teams
stay
connected
and
engaged
.
From
what
I've
learned
,
jorge
started
GoLynx
back
in
2017
,
originally
as
a
solution
to
a
familiar
problem
how
to
help
employees
find
the
information
they
need
in
increasingly
complex
digital
workplaces
.
The
idea
was
simple
turn
long
,
hard
to
remember
URLs
into
short
internal
links
,
something
you
could
share
in
a
meeting
or
type
into
your
browser
from
memory
.
Something
you
could
share
in
a
meeting
or
type
into
your
browser
from
memory
.
That
initial
idea
gave
the
business
a
foothold
.
Speaker 1
0:52
Golynx
gained
traction
with
a
number
of
growth
stage
tech
companies
as
well
as
larger
enterprises
.
Names
like
ServiceNow
,
asana
and
Moderna
were
their
customers
and
,
over
time
,
that
success
gave
Jorge
and
his
team
the
insights
and
confidence
to
branch
out
.
In
2023
,
they
launched
two
new
products
GoSearch
,
an
AI-powered
enterprise
search
tool
,
and
GoProfiles
,
which
we're
focusing
Evolution from GoLynx to Go Profiles
Speaker 1
1:15
on
today
.
Goprofiles
was
designed
to
address
a
different
kind
of
problem
not
knowledge
access
,
but
something
more
human
disconnection
,
the
kind
that
starts
to
creep
in
when
teams
are
remote
or
hybrid
,
and
the
rituals
of
regular
office
life
are
no
longer
there
.
What's
interesting
about
how
Jorge
approached
this
is
that
he
didn't
frame
it
as
a
directory
tool
.
Go
Profiles
combines
a
number
of
features
,
but
the
core
idea
is
helping
people
rediscover
each
other
inside
their
own
company
,
and
the
way
they're
doing
that
is
by
putting
more
personality
and
context
into
how
people
show
up
in
the
system
.
The
Go
Profiles
platform
pulls
in
achievements
,
team
histories
and
peer
to
peer
recognition
.
It's
an
attempt
to
recreate
some
of
what's
lost
when
teams
work
on
a
remote
basis
the
small
moments
of
visibility
that
can
mean
a
lot
,
especially
when
people
aren't
in
the
same
room
.
They've
even
built
a
kind
of
internal
shout
AI-Powered Employee Recognition
Speaker 1
2:15
out
system
called
Bravos
,
so
employees
can
give
each
other
visible
credit
for
their
work
.
It's
those
kinds
of
small
mechanisms
that
can
help
build
trust
when
working
in
a
distributed
setup
.
Speaker 1
2:27
From
a
product
perspective
,
it's
also
quite
technical
.
The
platform
uses
generative
artificial
intelligence
to
let
users
search
through
data
using
natural
language
.
So
instead
of
digging
through
a
database
,
someone
might
type
who's
the
newest
hire
on
the
design
team
,
or
do
we
have
engineers
based
in
Colorado
?
And
the
system
responds
accordingly
.
It's
not
easy
to
build
something
like
that
and
,
from
what
I've
gathered
,
their
earlier
product
,
gosearch
,
probably
gave
them
a
bit
of
a
head
start
in
that
department
,
but
launching
something
like
this
hasn't
come
without
its
challenges
.
One
of
the
main
hurdles
appears
to
be
around
category
education
,
because
Go
Profiles
doesn't
sit
neatly
within
a
single
SaaS
label
.
It's
part
employee
directory
,
part
recognition
system
,
part
discovery
engine
.
That
means
they've
had
to
spend
time
and
resources
helping
companies
understand
what
the
product
is
and
why
it
matters
,
and
in
a
crowded
HR
tech
space
that's
Integration and Technical Aspects
Speaker 1
3:24
no
small
task
.
On
the
business
model
side
,
it
follows
the
typical
SaaS
pattern
subscription-based
,
likely
with
usage
tiers
,
and
,
while
I
didn't
find
specific
pricing
,
the
original
GoLynx
platform
uses
a
freemium
approach
,
which
could
indicate
they're
keeping
things
flexible
enough
to
attract
teams
of
different
sizes
.
Speaker 1
3:48
What's
also
worth
noting
is
their
attention
to
integration
.
The
product
plugs
into
existing
HR
systems
to
pull
and
sync
employee
data
automatically
.
That
may
sound
straightforward
,
but
in
practice
it's
technically
demanding
,
especially
when
you're
working
across
multiple
platforms
and
data
sets
.
Getting
that
right
is
crucial
if
you
want
the
platform
to
be
trusted
and
adopted
at
scale
,
and
,
as
someone
who's
worked
in
recruitment
and
hiring
for
years
,
I
think
what's
most
telling
is
how
Go
Profiles
reflects
Jorge's
wider
view
of
talent
.
The
platform's
structure
gives
employees
visibility
beyond
just
their
roles
.
It's
about
contributions
,
backgrounds
and
recognition
.
It
signals
that
they
don't
just
see
people
as
resources
.
They
see
them
as
individuals
worth
understanding
and
celebrating
.
Business Strategy and Growth
Speaker 1
4:40
From
what
I
can
tell
,
their
internal
team
ranges
somewhere
between
50
to
200
employees
,
and
they've
made
targeted
hires
to
support
growth
across
the
product
lines
.
For
example
,
they
recruited
a
dedicated
content
marketing
manager
,
which
suggests
they're
investing
in
creating
a
distinct
narrative
around
each
product
in
the
suite
.
In
terms
of
marketing
,
they
seem
to
be
leaning
heavily
into
thought
leadership
,
positioning
Go
profiles
as
a
solution
to
disconnection
and
disengagement
in
remote
teams
.
They've
also
used
video
to
explain
how
the
product
works
,
which
makes
sense
for
something
so
visual
,
and
their
presence
on
Y
Combinator's
platform
gives
them
added
reach
and
credibility
with
potential
customers
and
talent
.
Speaker 1
5:28
One
thing
that
stood
out
to
me
as
a
sign
of
long
term
thinking
is
how
they've
scaled
.
Instead
of
jumping
into
unrelated
markets
,
they've
stayed
focused
on
building
around
a
common
theme
making
internal
knowledge
and
connection
more
accessible
.
Each
product
GoLinks
,
gosearch
and
GoProfiles
targets
a
different
layer
of
that
same
broader
problem
.
That
kind
of
layered
product
strategy
gives
them
more
surface
area
with
customers
and
more
ways
to
create
value
,
and
all
of
this
is
backed
by
significant
funding
at
least
$27
million
in
Series
A
capital
,
from
what
I
found
,
which
likely
gives
them
some
breathing
room
to
continue
to
grow
.
All
in
all
,
jorge
and
his
team
seem
to
be
building
an
ecosystem
,
not
just
a
product
.
That
mindset
of
layering
connected
tools
might
be
something
to
consider
if
you're
thinking
about
how
Episode Closing
Speaker 1
6:26
to
grow
your
own
business
.
That's
it
for
today's
episode
.
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consider
subscribing
to
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show
,
leaving
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