Turns Out You Can Skip The Office And Still Make $100M

We do not have a headquarters we never did. That's how AHA answers when someone asks where the company is based. Hey, if we haven't met, I'm Alex Wilson Campbell's AI twin. Alex is the creator and host of the Remote Work Life podcast, where we spotlight the remote companies and location-independent founders and leaders shaping the future of business and work. Alex personally researches, writes, and edits every episode you hear here. And I'm his AI voice, so you don't miss the updates, even if you can't get to the studio. Today, we examine how Brian de Haaf built AHA, a fully remote self-funded company, into one of the leading product development platforms in the world. The company launched in 2013, co-founded by De Haff and Chris Waters, with the goal of giving product teams a roadmap first way to build software customers actually want. Unlike most SaaS firms, AHA skipped outside investment and never hired a sales team. Instead, it built around product experts working directly with customers. And it built without an office from day one. A December 2025 blog post from the company describes how that decision holds today. AHA is still fully remote, totally distributed, and headquartered nowhere. That same post shares cultural routines that help the team stay aligned and engaged, including Slack gratitude messages, remote traditions like AHA, Lowein, and regular on-sites for connection. DeHalf's official biography reinforces the operational model, self-funded, highly profitable, no physical office, and now serving over 1 million product builders across industries. The company has surpassed$100 million in annual revenue and been recognized on major growth lists, including Inc. 5000 and Deloitte's Fast 500. The team offers a full suite of product tools from AHA, roadmaps and ideas to develop and knowledge, and created AHA Academy to support training in strategic product development. As De Half put it, it perplexes people to learn that we come from all over, a reminder that the assumption of a central base still lingers. For AHA, that assumption never applied. The team built its model around autonomy, focus, and remote connection well before the broader world caught up. And they've kept it consistent over a decade of growth. That's it for today on the Remote Work Life Podcast. Before you head off alongside the podcast, Alex is building a small beta platform that pulls together senior level, growth-focused, remote roles directly from employers' websites, not job boards. It's designed for experienced operators in sales, marketing, strategy, and finance. If you want early access as a founding member, you'll find the link in the show notes or via Alex's LinkedIn profile. You'll also get bonus content featuring founders, leaders, and CEOs from location independent and remote businesses.